"[Updated] Unleashing TikTok Potential  The Ultimate Analytics Toolkit Review"

"[Updated] Unleashing TikTok Potential The Ultimate Analytics Toolkit Review"

Kenneth Lv11

Unleashing TikTok Potential: The Ultimate Analytics Toolkit Review

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Analytics is beneficial to determine or understand the performance of your videos. Social media is a powerful tool to get your message to the public. One of the youngest social media platforms is TikTok, proving to be a contender in the social media world. Not only did users around the world download TikTok but they use it. As a TikTok influencer, one of the first steps before launching a marketing campaign is to set goals and measure if you have ultimately reached your campaign goal. You will need TikTok viewer analytics tool.

This TikTok analytic tool will collect all the data you need to measure your success and help you modify your TikTok being so that it will be easier to reach your goal. This article will provide a guide on how to check TikTok analytics quickly.

In this article

01 What is TikTok Analytics Tool?

02 Top 10 Effective TikTok Analytics Tools

03 Bonus Tip - Make TikTok Videos with Ease

Part 1: What is TikTok Analytics Tool?

TikTok is music and video-sharing social media platform. At the same time, the TikTok follower analytic tool is a feature that allows you to measure your video viewers, followers, and other vital data that influence the popularity of your profile. The TikTok account analytic tool is vital for a successful TikTok marketing strategy and provides how to see TikTok analytics. Here are some of the critical benefits of these TikTok Analytics tools:

tiktok analytics tool

  • TikTok analytics tool helps you to understand the performance of your TikTok content
  • TikTok analytics tool allows you to identify the kind of content that your audience will love
  • TikTok user analytics will enable you to know the best time to post on your TikTok account for maximum engagement

Part 2: Top 10 Effective TikTok Analytics Tools

Have you recently looked at your TikTok analytics? How many comments, likes, and shares do you have on your videos? What is your average engagement rate? Location of your TikTok followers watching your videos? If you don’t know the answers to this question, now is the time for you to start tracking your TikTok account analytics. This article will reveal ten effective tools on how to check analytics on TikTok:

1.Analisa

This analytic tool allows you to look at all aspects of campaign reporting and provides an easy-to-digest graph with all the needed information to knock out content strategy. It is one of the most comprehensive analytics tools with in-depth analysis of your competitors, influenza demographic authenticity, influenza optimization. With this two, you can search with a hashtag or profile name, and it can also be for Instagram. Choose any TikTok hashtag or account, and a detailed overview appears with key metrics presented at the top. Scroll down to get an in-depth analysis of the performance based on; Average Engagement, Average Likes, Comments per Post, most used hashtags, most used caption words, tags, mentions, etc. You may also export data to CSV or PDF for further research.

tiktok analytics tool analisa

2.TikBuddy

This analytic tool offers a user-friendly and slick interface for a better TikTok social listening experience and provides a monitoring platform for influencers and agencies. This platform can check out the top hashtag TikTok influences every day and discover the content creator based on keywords and ratings. Marketers and agencies can easily track the process of videos and TikTok influencers in real-time and identify the most effective ads that are working.

tiktok analytics tool tikbuddy

3.TikLog

This is a new tool used for analyzing the TikTok account with the most impressive features and design, a fully-featured tool used by social media managers and any inspiring TikTok star. This TikTok interface has five tabs: analytics, trends, hashtag, comparison, and accounts.

  • In the account tab, you can add a TikTok account and analyze it immediately or over any period. You can see statistics like likes, views, followers, etc. For the past 24 hours.
  • In the analytics, you get a deeper insight into the account and see the video data working best with detailed statistics on comments, shares, views, and reactions. You may download a CSV file of all videos for further analysis.
  • On the trends tab, you’ll get what is trending based on the country of the filter by views or video. Use the description to search and find niche topics that are trending so you can use them for your campaign.
  • The hashtag tab allows you to track your favorite videos and get statistics.
  • The comparison tab compares TikTok accounts for over 30 criteria and downloads multiple comparisons to CSV format for further investigation, or you can import into another software.

tiktok analytics tool tiklog

4.Exolyt

This is a TikTok analytic tool used by influencers, digital agencies, marketers, and social media managers. This tool will help you get insight on any account video or profile and build a campaign strategy based on your competitor or similar accounts’ success. This is a powerful tool with the nicest-looking user interfaces and a fast search button.

tiktok analytics tool exolyt

5.Pentos

This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy. One of the top significant disadvantages of this tool is the lack of real-time updates, which only refresh itself once a day.

6.Popsters

This is a tool used by influencers and social media managers to analyze captions, hashtags, and profiles on 12 different platforms and does not require registering to use. It offers free reports and basic statistics like comments, likes, and shares for the past year. It also allows you to learn what posts attract visitors and sort them by length, popularity, and engagement with access to six sections of the matrix that includes engagement rate per hour and day.

7.Melody Socials

This analytic tool is specifically for TikTok profiles used by agencies labels and top influencers to provide detailed reports in real-time. It allows you to use hashtags, filter by location, and find similar profiles.

8.Clout Meter

This platform offers to analyzeTikTok profiles and offers growth statistics to identify the authenticity of the influencer. One of the basic features of this platform is that it provides day-to-day growth statistics on follower count, which is a great way to identify the authenticity of the profile.

tiktok analytics tool clout meter

9.TrendTok

This mobile application analytics tool helps influencers identify, forecast, and track TikTok trends by category and location. Some key features include personalized trends suggestions, using AI to predict trends, and analytics on new, rising, and falling movements.

tiktok analytics tool trendtok

10.Quintly

It is a popular analytic tool among marketing agencies, social media managers, and brands that offer an easy-to-read dashboard to share with companies and clients. Critical features are automated reports, followers count, and over 400 metrics.

Part 3: Bonus Tip - Make TikTok Videos with Ease

You can create video directly on TikTok and use Filmora in editing TikTok video using its auto reframe feature that allows you to automatically convert horizontal videos into vertical videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora box

Here is how to create a new TikTok video so that you can track the TikTok video analytics using any of the tools listed in the article:

Step 1: Tap the + button located at the bottom of the screen.

Step 2: Use your device Library to Upload content or use the TikTok camera.

Step 3: Add Sounds, Effects, Filters, or other camera tools to the video.

Step 4: Start recording your video by pressing the Record button to record your content.

Step 5: Click the checkmark and make additional edits on the posting page.

Now, open Filmora and edit the video as per your requirement; using Autoframe, you can convert horizontal video into Vertical Video so that you would be able to share it on the TikTok account easily.

In addition, you can use Filmora for other editing purposes such as:

  • You can trim, cut, add effects to videos
  • Adjust the aspect ratio
  • Split, speeding, reverse ordering
  • Background, stickers, and a lot more.

Conclusion

TikTok is today the most popular social media platforms and will not disappear anytime soon. Therefore digital agencies, corporations, and small businesses must use this social media platform effectively to maximize the profitability of their business. This article breaks down how to see analytics on TikTok Using the best analytic tool to get conversions. The report also recommends Filmora edit TikTok videos quickly. Finally, the article also provides a guide on checking TikTok profile analytics.

Try It Free Try It Free

Analytics is beneficial to determine or understand the performance of your videos. Social media is a powerful tool to get your message to the public. One of the youngest social media platforms is TikTok, proving to be a contender in the social media world. Not only did users around the world download TikTok but they use it. As a TikTok influencer, one of the first steps before launching a marketing campaign is to set goals and measure if you have ultimately reached your campaign goal. You will need TikTok viewer analytics tool.

This TikTok analytic tool will collect all the data you need to measure your success and help you modify your TikTok being so that it will be easier to reach your goal. This article will provide a guide on how to check TikTok analytics quickly.

In this article

01 What is TikTok Analytics Tool?

02 Top 10 Effective TikTok Analytics Tools

03 Bonus Tip - Make TikTok Videos with Ease

Part 1: What is TikTok Analytics Tool?

TikTok is music and video-sharing social media platform. At the same time, the TikTok follower analytic tool is a feature that allows you to measure your video viewers, followers, and other vital data that influence the popularity of your profile. The TikTok account analytic tool is vital for a successful TikTok marketing strategy and provides how to see TikTok analytics. Here are some of the critical benefits of these TikTok Analytics tools:

tiktok analytics tool

  • TikTok analytics tool helps you to understand the performance of your TikTok content
  • TikTok analytics tool allows you to identify the kind of content that your audience will love
  • TikTok user analytics will enable you to know the best time to post on your TikTok account for maximum engagement

Part 2: Top 10 Effective TikTok Analytics Tools

Have you recently looked at your TikTok analytics? How many comments, likes, and shares do you have on your videos? What is your average engagement rate? Location of your TikTok followers watching your videos? If you don’t know the answers to this question, now is the time for you to start tracking your TikTok account analytics. This article will reveal ten effective tools on how to check analytics on TikTok:

1.Analisa

This analytic tool allows you to look at all aspects of campaign reporting and provides an easy-to-digest graph with all the needed information to knock out content strategy. It is one of the most comprehensive analytics tools with in-depth analysis of your competitors, influenza demographic authenticity, influenza optimization. With this two, you can search with a hashtag or profile name, and it can also be for Instagram. Choose any TikTok hashtag or account, and a detailed overview appears with key metrics presented at the top. Scroll down to get an in-depth analysis of the performance based on; Average Engagement, Average Likes, Comments per Post, most used hashtags, most used caption words, tags, mentions, etc. You may also export data to CSV or PDF for further research.

tiktok analytics tool analisa

2.TikBuddy

This analytic tool offers a user-friendly and slick interface for a better TikTok social listening experience and provides a monitoring platform for influencers and agencies. This platform can check out the top hashtag TikTok influences every day and discover the content creator based on keywords and ratings. Marketers and agencies can easily track the process of videos and TikTok influencers in real-time and identify the most effective ads that are working.

tiktok analytics tool tikbuddy

3.TikLog

This is a new tool used for analyzing the TikTok account with the most impressive features and design, a fully-featured tool used by social media managers and any inspiring TikTok star. This TikTok interface has five tabs: analytics, trends, hashtag, comparison, and accounts.

  • In the account tab, you can add a TikTok account and analyze it immediately or over any period. You can see statistics like likes, views, followers, etc. For the past 24 hours.
  • In the analytics, you get a deeper insight into the account and see the video data working best with detailed statistics on comments, shares, views, and reactions. You may download a CSV file of all videos for further analysis.
  • On the trends tab, you’ll get what is trending based on the country of the filter by views or video. Use the description to search and find niche topics that are trending so you can use them for your campaign.
  • The hashtag tab allows you to track your favorite videos and get statistics.
  • The comparison tab compares TikTok accounts for over 30 criteria and downloads multiple comparisons to CSV format for further investigation, or you can import into another software.

tiktok analytics tool tiklog

4.Exolyt

This is a TikTok analytic tool used by influencers, digital agencies, marketers, and social media managers. This tool will help you get insight on any account video or profile and build a campaign strategy based on your competitor or similar accounts’ success. This is a powerful tool with the nicest-looking user interfaces and a fast search button.

tiktok analytics tool exolyt

5.Pentos

This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy. One of the top significant disadvantages of this tool is the lack of real-time updates, which only refresh itself once a day.

6.Popsters

This is a tool used by influencers and social media managers to analyze captions, hashtags, and profiles on 12 different platforms and does not require registering to use. It offers free reports and basic statistics like comments, likes, and shares for the past year. It also allows you to learn what posts attract visitors and sort them by length, popularity, and engagement with access to six sections of the matrix that includes engagement rate per hour and day.

7.Melody Socials

This analytic tool is specifically for TikTok profiles used by agencies labels and top influencers to provide detailed reports in real-time. It allows you to use hashtags, filter by location, and find similar profiles.

8.Clout Meter

This platform offers to analyzeTikTok profiles and offers growth statistics to identify the authenticity of the influencer. One of the basic features of this platform is that it provides day-to-day growth statistics on follower count, which is a great way to identify the authenticity of the profile.

tiktok analytics tool clout meter

9.TrendTok

This mobile application analytics tool helps influencers identify, forecast, and track TikTok trends by category and location. Some key features include personalized trends suggestions, using AI to predict trends, and analytics on new, rising, and falling movements.

tiktok analytics tool trendtok

10.Quintly

It is a popular analytic tool among marketing agencies, social media managers, and brands that offer an easy-to-read dashboard to share with companies and clients. Critical features are automated reports, followers count, and over 400 metrics.

Part 3: Bonus Tip - Make TikTok Videos with Ease

You can create video directly on TikTok and use Filmora in editing TikTok video using its auto reframe feature that allows you to automatically convert horizontal videos into vertical videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora box

Here is how to create a new TikTok video so that you can track the TikTok video analytics using any of the tools listed in the article:

Step 1: Tap the + button located at the bottom of the screen.

Step 2: Use your device Library to Upload content or use the TikTok camera.

Step 3: Add Sounds, Effects, Filters, or other camera tools to the video.

Step 4: Start recording your video by pressing the Record button to record your content.

Step 5: Click the checkmark and make additional edits on the posting page.

Now, open Filmora and edit the video as per your requirement; using Autoframe, you can convert horizontal video into Vertical Video so that you would be able to share it on the TikTok account easily.

In addition, you can use Filmora for other editing purposes such as:

  • You can trim, cut, add effects to videos
  • Adjust the aspect ratio
  • Split, speeding, reverse ordering
  • Background, stickers, and a lot more.

Conclusion

TikTok is today the most popular social media platforms and will not disappear anytime soon. Therefore digital agencies, corporations, and small businesses must use this social media platform effectively to maximize the profitability of their business. This article breaks down how to see analytics on TikTok Using the best analytic tool to get conversions. The report also recommends Filmora edit TikTok videos quickly. Finally, the article also provides a guide on checking TikTok profile analytics.

Try It Free Try It Free

Analytics is beneficial to determine or understand the performance of your videos. Social media is a powerful tool to get your message to the public. One of the youngest social media platforms is TikTok, proving to be a contender in the social media world. Not only did users around the world download TikTok but they use it. As a TikTok influencer, one of the first steps before launching a marketing campaign is to set goals and measure if you have ultimately reached your campaign goal. You will need TikTok viewer analytics tool.

This TikTok analytic tool will collect all the data you need to measure your success and help you modify your TikTok being so that it will be easier to reach your goal. This article will provide a guide on how to check TikTok analytics quickly.

In this article

01 What is TikTok Analytics Tool?

02 Top 10 Effective TikTok Analytics Tools

03 Bonus Tip - Make TikTok Videos with Ease

Part 1: What is TikTok Analytics Tool?

TikTok is music and video-sharing social media platform. At the same time, the TikTok follower analytic tool is a feature that allows you to measure your video viewers, followers, and other vital data that influence the popularity of your profile. The TikTok account analytic tool is vital for a successful TikTok marketing strategy and provides how to see TikTok analytics. Here are some of the critical benefits of these TikTok Analytics tools:

tiktok analytics tool

  • TikTok analytics tool helps you to understand the performance of your TikTok content
  • TikTok analytics tool allows you to identify the kind of content that your audience will love
  • TikTok user analytics will enable you to know the best time to post on your TikTok account for maximum engagement

Part 2: Top 10 Effective TikTok Analytics Tools

Have you recently looked at your TikTok analytics? How many comments, likes, and shares do you have on your videos? What is your average engagement rate? Location of your TikTok followers watching your videos? If you don’t know the answers to this question, now is the time for you to start tracking your TikTok account analytics. This article will reveal ten effective tools on how to check analytics on TikTok:

1.Analisa

This analytic tool allows you to look at all aspects of campaign reporting and provides an easy-to-digest graph with all the needed information to knock out content strategy. It is one of the most comprehensive analytics tools with in-depth analysis of your competitors, influenza demographic authenticity, influenza optimization. With this two, you can search with a hashtag or profile name, and it can also be for Instagram. Choose any TikTok hashtag or account, and a detailed overview appears with key metrics presented at the top. Scroll down to get an in-depth analysis of the performance based on; Average Engagement, Average Likes, Comments per Post, most used hashtags, most used caption words, tags, mentions, etc. You may also export data to CSV or PDF for further research.

tiktok analytics tool analisa

2.TikBuddy

This analytic tool offers a user-friendly and slick interface for a better TikTok social listening experience and provides a monitoring platform for influencers and agencies. This platform can check out the top hashtag TikTok influences every day and discover the content creator based on keywords and ratings. Marketers and agencies can easily track the process of videos and TikTok influencers in real-time and identify the most effective ads that are working.

tiktok analytics tool tikbuddy

3.TikLog

This is a new tool used for analyzing the TikTok account with the most impressive features and design, a fully-featured tool used by social media managers and any inspiring TikTok star. This TikTok interface has five tabs: analytics, trends, hashtag, comparison, and accounts.

  • In the account tab, you can add a TikTok account and analyze it immediately or over any period. You can see statistics like likes, views, followers, etc. For the past 24 hours.
  • In the analytics, you get a deeper insight into the account and see the video data working best with detailed statistics on comments, shares, views, and reactions. You may download a CSV file of all videos for further analysis.
  • On the trends tab, you’ll get what is trending based on the country of the filter by views or video. Use the description to search and find niche topics that are trending so you can use them for your campaign.
  • The hashtag tab allows you to track your favorite videos and get statistics.
  • The comparison tab compares TikTok accounts for over 30 criteria and downloads multiple comparisons to CSV format for further investigation, or you can import into another software.

tiktok analytics tool tiklog

4.Exolyt

This is a TikTok analytic tool used by influencers, digital agencies, marketers, and social media managers. This tool will help you get insight on any account video or profile and build a campaign strategy based on your competitor or similar accounts’ success. This is a powerful tool with the nicest-looking user interfaces and a fast search button.

tiktok analytics tool exolyt

5.Pentos

This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy. One of the top significant disadvantages of this tool is the lack of real-time updates, which only refresh itself once a day.

6.Popsters

This is a tool used by influencers and social media managers to analyze captions, hashtags, and profiles on 12 different platforms and does not require registering to use. It offers free reports and basic statistics like comments, likes, and shares for the past year. It also allows you to learn what posts attract visitors and sort them by length, popularity, and engagement with access to six sections of the matrix that includes engagement rate per hour and day.

7.Melody Socials

This analytic tool is specifically for TikTok profiles used by agencies labels and top influencers to provide detailed reports in real-time. It allows you to use hashtags, filter by location, and find similar profiles.

8.Clout Meter

This platform offers to analyzeTikTok profiles and offers growth statistics to identify the authenticity of the influencer. One of the basic features of this platform is that it provides day-to-day growth statistics on follower count, which is a great way to identify the authenticity of the profile.

tiktok analytics tool clout meter

9.TrendTok

This mobile application analytics tool helps influencers identify, forecast, and track TikTok trends by category and location. Some key features include personalized trends suggestions, using AI to predict trends, and analytics on new, rising, and falling movements.

tiktok analytics tool trendtok

10.Quintly

It is a popular analytic tool among marketing agencies, social media managers, and brands that offer an easy-to-read dashboard to share with companies and clients. Critical features are automated reports, followers count, and over 400 metrics.

Part 3: Bonus Tip - Make TikTok Videos with Ease

You can create video directly on TikTok and use Filmora in editing TikTok video using its auto reframe feature that allows you to automatically convert horizontal videos into vertical videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora box

Here is how to create a new TikTok video so that you can track the TikTok video analytics using any of the tools listed in the article:

Step 1: Tap the + button located at the bottom of the screen.

Step 2: Use your device Library to Upload content or use the TikTok camera.

Step 3: Add Sounds, Effects, Filters, or other camera tools to the video.

Step 4: Start recording your video by pressing the Record button to record your content.

Step 5: Click the checkmark and make additional edits on the posting page.

Now, open Filmora and edit the video as per your requirement; using Autoframe, you can convert horizontal video into Vertical Video so that you would be able to share it on the TikTok account easily.

In addition, you can use Filmora for other editing purposes such as:

  • You can trim, cut, add effects to videos
  • Adjust the aspect ratio
  • Split, speeding, reverse ordering
  • Background, stickers, and a lot more.

Conclusion

TikTok is today the most popular social media platforms and will not disappear anytime soon. Therefore digital agencies, corporations, and small businesses must use this social media platform effectively to maximize the profitability of their business. This article breaks down how to see analytics on TikTok Using the best analytic tool to get conversions. The report also recommends Filmora edit TikTok videos quickly. Finally, the article also provides a guide on checking TikTok profile analytics.

Try It Free Try It Free

Analytics is beneficial to determine or understand the performance of your videos. Social media is a powerful tool to get your message to the public. One of the youngest social media platforms is TikTok, proving to be a contender in the social media world. Not only did users around the world download TikTok but they use it. As a TikTok influencer, one of the first steps before launching a marketing campaign is to set goals and measure if you have ultimately reached your campaign goal. You will need TikTok viewer analytics tool.

This TikTok analytic tool will collect all the data you need to measure your success and help you modify your TikTok being so that it will be easier to reach your goal. This article will provide a guide on how to check TikTok analytics quickly.

In this article

01 What is TikTok Analytics Tool?

02 Top 10 Effective TikTok Analytics Tools

03 Bonus Tip - Make TikTok Videos with Ease

Part 1: What is TikTok Analytics Tool?

TikTok is music and video-sharing social media platform. At the same time, the TikTok follower analytic tool is a feature that allows you to measure your video viewers, followers, and other vital data that influence the popularity of your profile. The TikTok account analytic tool is vital for a successful TikTok marketing strategy and provides how to see TikTok analytics. Here are some of the critical benefits of these TikTok Analytics tools:

tiktok analytics tool

  • TikTok analytics tool helps you to understand the performance of your TikTok content
  • TikTok analytics tool allows you to identify the kind of content that your audience will love
  • TikTok user analytics will enable you to know the best time to post on your TikTok account for maximum engagement

Part 2: Top 10 Effective TikTok Analytics Tools

Have you recently looked at your TikTok analytics? How many comments, likes, and shares do you have on your videos? What is your average engagement rate? Location of your TikTok followers watching your videos? If you don’t know the answers to this question, now is the time for you to start tracking your TikTok account analytics. This article will reveal ten effective tools on how to check analytics on TikTok:

1.Analisa

This analytic tool allows you to look at all aspects of campaign reporting and provides an easy-to-digest graph with all the needed information to knock out content strategy. It is one of the most comprehensive analytics tools with in-depth analysis of your competitors, influenza demographic authenticity, influenza optimization. With this two, you can search with a hashtag or profile name, and it can also be for Instagram. Choose any TikTok hashtag or account, and a detailed overview appears with key metrics presented at the top. Scroll down to get an in-depth analysis of the performance based on; Average Engagement, Average Likes, Comments per Post, most used hashtags, most used caption words, tags, mentions, etc. You may also export data to CSV or PDF for further research.

tiktok analytics tool analisa

2.TikBuddy

This analytic tool offers a user-friendly and slick interface for a better TikTok social listening experience and provides a monitoring platform for influencers and agencies. This platform can check out the top hashtag TikTok influences every day and discover the content creator based on keywords and ratings. Marketers and agencies can easily track the process of videos and TikTok influencers in real-time and identify the most effective ads that are working.

tiktok analytics tool tikbuddy

3.TikLog

This is a new tool used for analyzing the TikTok account with the most impressive features and design, a fully-featured tool used by social media managers and any inspiring TikTok star. This TikTok interface has five tabs: analytics, trends, hashtag, comparison, and accounts.

  • In the account tab, you can add a TikTok account and analyze it immediately or over any period. You can see statistics like likes, views, followers, etc. For the past 24 hours.
  • In the analytics, you get a deeper insight into the account and see the video data working best with detailed statistics on comments, shares, views, and reactions. You may download a CSV file of all videos for further analysis.
  • On the trends tab, you’ll get what is trending based on the country of the filter by views or video. Use the description to search and find niche topics that are trending so you can use them for your campaign.
  • The hashtag tab allows you to track your favorite videos and get statistics.
  • The comparison tab compares TikTok accounts for over 30 criteria and downloads multiple comparisons to CSV format for further investigation, or you can import into another software.

tiktok analytics tool tiklog

4.Exolyt

This is a TikTok analytic tool used by influencers, digital agencies, marketers, and social media managers. This tool will help you get insight on any account video or profile and build a campaign strategy based on your competitor or similar accounts’ success. This is a powerful tool with the nicest-looking user interfaces and a fast search button.

tiktok analytics tool exolyt

5.Pentos

This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy. One of the top significant disadvantages of this tool is the lack of real-time updates, which only refresh itself once a day.

6.Popsters

This is a tool used by influencers and social media managers to analyze captions, hashtags, and profiles on 12 different platforms and does not require registering to use. It offers free reports and basic statistics like comments, likes, and shares for the past year. It also allows you to learn what posts attract visitors and sort them by length, popularity, and engagement with access to six sections of the matrix that includes engagement rate per hour and day.

7.Melody Socials

This analytic tool is specifically for TikTok profiles used by agencies labels and top influencers to provide detailed reports in real-time. It allows you to use hashtags, filter by location, and find similar profiles.

8.Clout Meter

This platform offers to analyzeTikTok profiles and offers growth statistics to identify the authenticity of the influencer. One of the basic features of this platform is that it provides day-to-day growth statistics on follower count, which is a great way to identify the authenticity of the profile.

tiktok analytics tool clout meter

9.TrendTok

This mobile application analytics tool helps influencers identify, forecast, and track TikTok trends by category and location. Some key features include personalized trends suggestions, using AI to predict trends, and analytics on new, rising, and falling movements.

tiktok analytics tool trendtok

10.Quintly

It is a popular analytic tool among marketing agencies, social media managers, and brands that offer an easy-to-read dashboard to share with companies and clients. Critical features are automated reports, followers count, and over 400 metrics.

Part 3: Bonus Tip - Make TikTok Videos with Ease

You can create video directly on TikTok and use Filmora in editing TikTok video using its auto reframe feature that allows you to automatically convert horizontal videos into vertical videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora box

Here is how to create a new TikTok video so that you can track the TikTok video analytics using any of the tools listed in the article:

Step 1: Tap the + button located at the bottom of the screen.

Step 2: Use your device Library to Upload content or use the TikTok camera.

Step 3: Add Sounds, Effects, Filters, or other camera tools to the video.

Step 4: Start recording your video by pressing the Record button to record your content.

Step 5: Click the checkmark and make additional edits on the posting page.

Now, open Filmora and edit the video as per your requirement; using Autoframe, you can convert horizontal video into Vertical Video so that you would be able to share it on the TikTok account easily.

In addition, you can use Filmora for other editing purposes such as:

  • You can trim, cut, add effects to videos
  • Adjust the aspect ratio
  • Split, speeding, reverse ordering
  • Background, stickers, and a lot more.

Conclusion

TikTok is today the most popular social media platforms and will not disappear anytime soon. Therefore digital agencies, corporations, and small businesses must use this social media platform effectively to maximize the profitability of their business. This article breaks down how to see analytics on TikTok Using the best analytic tool to get conversions. The report also recommends Filmora edit TikTok videos quickly. Finally, the article also provides a guide on checking TikTok profile analytics.

Top 10 Strategies for Crafting Highly Engaging TikTok Ads

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

tiktok ads

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Also read:

  • Title: "[Updated] Unleashing TikTok Potential The Ultimate Analytics Toolkit Review"
  • Author: Kenneth
  • Created at : 2024-05-23 01:35:22
  • Updated at : 2024-05-24 01:35:22
  • Link: https://tiktok-video-files.techidaily.com/updated-unleashing-tiktok-potential-the-ultimate-analytics-toolkit-review/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"[Updated] Unleashing TikTok Potential The Ultimate Analytics Toolkit Review"