Top 10 Strategies for Crafting Highly Engaging TikTok Ads

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Elite 10 TikTok Effects Dominating Trendsetting Videos

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by official channel

Try It Free Try It Free

Try It Free >>

TikTok is also known for its creative filters and effects. In fact, unlike Instagram, which offers a limited selection of filters and effects to test, TikTok has an extensive library of filters and effects to attempt.

TikTok filters alter the look and feel of your videos. You may, however, add stuff to your films using effects. You may entirely transform the look of your videos by applying TikTok filters. A green screen can transfer you to any location, change your hair color, transform yourself into an extraterrestrial, and much more.

Trending, New, Interactive, Editing, Beauty, Funny, and World are the best TikTok filter categories. Before you begin recording, you must first decide the effects you wish to utilize. So, this is the time if you haven’t tried either the G6 filter or the Dog Face effect yet. Continue reading to know more about the TikTok filter trend.

In this article

01 10 Best TikTok Filters You’d Love to Use

02 How to Make Use of Filters for TikTok by Filmora?

Part 1: 10 Best TikTok Filters You’d Love to Use

We will look at some of the top TikTok filters that make your video stand out from the crowd.

1.TikTok’s G6 filter

On TikTok, filters are identified by a single maker and number. While G6 is labeled a food-related filter, it’s become increasingly popular due to its bright, colorful, and slightly retro feel.

2.TikTok’s Anime Filter

When individuals uploaded their Snapchat videos to TikTok, the anime filter became quite popular. This filter transforms you into an animated character, but you’ll need to download Snapchat first and get an account if you don’t already have one.

3.TikTok’s Invisible filter

Another outcome of viral videos is TikTok’s Invisible filter. This one gives you the ability to become invisible, which is fantastic if you’ve ever wanted to try out that superpower.

4.TikTok’s Bling Effect

The Bling effect is another effect that is likely to appear on your For You page. This effect imitates the flash of a diamond being struck by the sun in different locations across the film.

5.TikTok’s Disney Effect

The Disney TikTok filter gives you a chance to experience what it’s like to be a Disney princess or prince. This effect transforms your face into a Disney-inspired cartoon character.

This filter, like the anime filter, is available on Snapchat. So make sure you’ve downloaded that app first.

6.TikTok Dog Face

The Dog Face filter is another amusing face to experiment on. You get dog ears, a nose, and even a tongue with this one. However, you must record another filter in Snapchat before publishing it to TikTok.

7.TikTok’s Inverted Filter

The Inverted filter is a little more divisive than the others. This filter flips any video you capture, and it’s famous for using the front-facing camera because it’s said to mimic how other people perceive you. So, what’s the big deal about it? On the other hand, the inverted filter has enraged some users, who don’t always appreciate their “true” reflection. However, the only way to see what all the fuss (or hysteria) is about is to give it a try.

8.TikTok’s Face Zoom effect

As the name suggests, the Face Zoom effect zooms-in on your face. Some people use it in group videos to see which face the filter lands on, while others use the same to compare how you look up close versus how you look from a distance.

9.TikTok’s Face Morph

The Face Morph effect is another popular effect. This one lets you morph and transition between multiple images of someone else’s face. The effect may be under TikTok’s Templates area because it employs graphics rather than video.

10.TikTok’s Beauty Filter

For obvious reasons, the Beauty filter is popular on TikTok. It improves your appearance by evening out skin tone, adding color, and improving overall appearance. It’s commonly useful in conjunction with other filters and effects.

Part 2: How to Make Use of Filters for TikTok by Filmora?

Wondershare’s Filmora video editor features the standard overlays, transitions, editing, and effects that we’ve come to expect from enthusiast-level video editors. It has a clean, minimalistic, and black interface that is user-friendly. If that wasn’t enough, we’re confident you’ll be thrilled to learn that the Filmora application can be valuable in a variety of ways to make TikTok filters.

You may further personalize the celebrities look alike filter and other TikTok filter trends, with numerous Filmora effects using all of the features we’ve mentioned thus far. Here’s how to do it:

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Learn More >

Try It Free >>

Step 1: Launch Filmora and select video

Launch Filmora and click on the Import option that will select the video file you want to edit. Now, drag and drop the imported media file to the timeline panel.

Step 2: Add effect on Filmora

Click on the effect options and select the AR sticker option to add effect. Type the TikTok filter you want on the search bar, then drag the effect to the portion of the video where you want it.

Step 3: Add effect with Filmora

Drag and Drop the video to video tracks 1 and 2 on Filmora. Then go to the effect tab, scroll down to the utility category, and place the image mask effect.

Step 4: Choose a Mask

Double-click the video with the image mask. Then, please scroll down to the video effect field and choose a mask, adjusting its position and size to fit the video.

Now click on the video in track two and go to the “Transform” tab. Use the scaler slider to adjust the size of the video to fit the effect.

Conclusion

Filters and effects from TikTok can be applicable in a variety of ways. It’s all about enjoying a good time and putting your twist on TikTok videos that have gone viral. So, using our step-by-step tutorial, you may experiment with various filters on TikTok, such as the no beard filter TikTok. Now go ahead and experiment with these widespread effects and filters to see what kind of creative videos you can come up with.

Try It Free Try It Free

Try It Free >>

TikTok is also known for its creative filters and effects. In fact, unlike Instagram, which offers a limited selection of filters and effects to test, TikTok has an extensive library of filters and effects to attempt.

TikTok filters alter the look and feel of your videos. You may, however, add stuff to your films using effects. You may entirely transform the look of your videos by applying TikTok filters. A green screen can transfer you to any location, change your hair color, transform yourself into an extraterrestrial, and much more.

Trending, New, Interactive, Editing, Beauty, Funny, and World are the best TikTok filter categories. Before you begin recording, you must first decide the effects you wish to utilize. So, this is the time if you haven’t tried either the G6 filter or the Dog Face effect yet. Continue reading to know more about the TikTok filter trend.

In this article

01 10 Best TikTok Filters You’d Love to Use

02 How to Make Use of Filters for TikTok by Filmora?

Part 1: 10 Best TikTok Filters You’d Love to Use

We will look at some of the top TikTok filters that make your video stand out from the crowd.

1.TikTok’s G6 filter

On TikTok, filters are identified by a single maker and number. While G6 is labeled a food-related filter, it’s become increasingly popular due to its bright, colorful, and slightly retro feel.

2.TikTok’s Anime Filter

When individuals uploaded their Snapchat videos to TikTok, the anime filter became quite popular. This filter transforms you into an animated character, but you’ll need to download Snapchat first and get an account if you don’t already have one.

3.TikTok’s Invisible filter

Another outcome of viral videos is TikTok’s Invisible filter. This one gives you the ability to become invisible, which is fantastic if you’ve ever wanted to try out that superpower.

4.TikTok’s Bling Effect

The Bling effect is another effect that is likely to appear on your For You page. This effect imitates the flash of a diamond being struck by the sun in different locations across the film.

5.TikTok’s Disney Effect

The Disney TikTok filter gives you a chance to experience what it’s like to be a Disney princess or prince. This effect transforms your face into a Disney-inspired cartoon character.

This filter, like the anime filter, is available on Snapchat. So make sure you’ve downloaded that app first.

6.TikTok Dog Face

The Dog Face filter is another amusing face to experiment on. You get dog ears, a nose, and even a tongue with this one. However, you must record another filter in Snapchat before publishing it to TikTok.

7.TikTok’s Inverted Filter

The Inverted filter is a little more divisive than the others. This filter flips any video you capture, and it’s famous for using the front-facing camera because it’s said to mimic how other people perceive you. So, what’s the big deal about it? On the other hand, the inverted filter has enraged some users, who don’t always appreciate their “true” reflection. However, the only way to see what all the fuss (or hysteria) is about is to give it a try.

8.TikTok’s Face Zoom effect

As the name suggests, the Face Zoom effect zooms-in on your face. Some people use it in group videos to see which face the filter lands on, while others use the same to compare how you look up close versus how you look from a distance.

9.TikTok’s Face Morph

The Face Morph effect is another popular effect. This one lets you morph and transition between multiple images of someone else’s face. The effect may be under TikTok’s Templates area because it employs graphics rather than video.

10.TikTok’s Beauty Filter

For obvious reasons, the Beauty filter is popular on TikTok. It improves your appearance by evening out skin tone, adding color, and improving overall appearance. It’s commonly useful in conjunction with other filters and effects.

Part 2: How to Make Use of Filters for TikTok by Filmora?

Wondershare’s Filmora video editor features the standard overlays, transitions, editing, and effects that we’ve come to expect from enthusiast-level video editors. It has a clean, minimalistic, and black interface that is user-friendly. If that wasn’t enough, we’re confident you’ll be thrilled to learn that the Filmora application can be valuable in a variety of ways to make TikTok filters.

You may further personalize the celebrities look alike filter and other TikTok filter trends, with numerous Filmora effects using all of the features we’ve mentioned thus far. Here’s how to do it:

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Learn More >

Try It Free >>

Step 1: Launch Filmora and select video

Launch Filmora and click on the Import option that will select the video file you want to edit. Now, drag and drop the imported media file to the timeline panel.

Step 2: Add effect on Filmora

Click on the effect options and select the AR sticker option to add effect. Type the TikTok filter you want on the search bar, then drag the effect to the portion of the video where you want it.

Step 3: Add effect with Filmora

Drag and Drop the video to video tracks 1 and 2 on Filmora. Then go to the effect tab, scroll down to the utility category, and place the image mask effect.

Step 4: Choose a Mask

Double-click the video with the image mask. Then, please scroll down to the video effect field and choose a mask, adjusting its position and size to fit the video.

Now click on the video in track two and go to the “Transform” tab. Use the scaler slider to adjust the size of the video to fit the effect.

Conclusion

Filters and effects from TikTok can be applicable in a variety of ways. It’s all about enjoying a good time and putting your twist on TikTok videos that have gone viral. So, using our step-by-step tutorial, you may experiment with various filters on TikTok, such as the no beard filter TikTok. Now go ahead and experiment with these widespread effects and filters to see what kind of creative videos you can come up with.

Try It Free Try It Free

Try It Free >>

TikTok is also known for its creative filters and effects. In fact, unlike Instagram, which offers a limited selection of filters and effects to test, TikTok has an extensive library of filters and effects to attempt.

TikTok filters alter the look and feel of your videos. You may, however, add stuff to your films using effects. You may entirely transform the look of your videos by applying TikTok filters. A green screen can transfer you to any location, change your hair color, transform yourself into an extraterrestrial, and much more.

Trending, New, Interactive, Editing, Beauty, Funny, and World are the best TikTok filter categories. Before you begin recording, you must first decide the effects you wish to utilize. So, this is the time if you haven’t tried either the G6 filter or the Dog Face effect yet. Continue reading to know more about the TikTok filter trend.

In this article

01 10 Best TikTok Filters You’d Love to Use

02 How to Make Use of Filters for TikTok by Filmora?

Part 1: 10 Best TikTok Filters You’d Love to Use

We will look at some of the top TikTok filters that make your video stand out from the crowd.

1.TikTok’s G6 filter

On TikTok, filters are identified by a single maker and number. While G6 is labeled a food-related filter, it’s become increasingly popular due to its bright, colorful, and slightly retro feel.

2.TikTok’s Anime Filter

When individuals uploaded their Snapchat videos to TikTok, the anime filter became quite popular. This filter transforms you into an animated character, but you’ll need to download Snapchat first and get an account if you don’t already have one.

3.TikTok’s Invisible filter

Another outcome of viral videos is TikTok’s Invisible filter. This one gives you the ability to become invisible, which is fantastic if you’ve ever wanted to try out that superpower.

4.TikTok’s Bling Effect

The Bling effect is another effect that is likely to appear on your For You page. This effect imitates the flash of a diamond being struck by the sun in different locations across the film.

5.TikTok’s Disney Effect

The Disney TikTok filter gives you a chance to experience what it’s like to be a Disney princess or prince. This effect transforms your face into a Disney-inspired cartoon character.

This filter, like the anime filter, is available on Snapchat. So make sure you’ve downloaded that app first.

6.TikTok Dog Face

The Dog Face filter is another amusing face to experiment on. You get dog ears, a nose, and even a tongue with this one. However, you must record another filter in Snapchat before publishing it to TikTok.

7.TikTok’s Inverted Filter

The Inverted filter is a little more divisive than the others. This filter flips any video you capture, and it’s famous for using the front-facing camera because it’s said to mimic how other people perceive you. So, what’s the big deal about it? On the other hand, the inverted filter has enraged some users, who don’t always appreciate their “true” reflection. However, the only way to see what all the fuss (or hysteria) is about is to give it a try.

8.TikTok’s Face Zoom effect

As the name suggests, the Face Zoom effect zooms-in on your face. Some people use it in group videos to see which face the filter lands on, while others use the same to compare how you look up close versus how you look from a distance.

9.TikTok’s Face Morph

The Face Morph effect is another popular effect. This one lets you morph and transition between multiple images of someone else’s face. The effect may be under TikTok’s Templates area because it employs graphics rather than video.

10.TikTok’s Beauty Filter

For obvious reasons, the Beauty filter is popular on TikTok. It improves your appearance by evening out skin tone, adding color, and improving overall appearance. It’s commonly useful in conjunction with other filters and effects.

Part 2: How to Make Use of Filters for TikTok by Filmora?

Wondershare’s Filmora video editor features the standard overlays, transitions, editing, and effects that we’ve come to expect from enthusiast-level video editors. It has a clean, minimalistic, and black interface that is user-friendly. If that wasn’t enough, we’re confident you’ll be thrilled to learn that the Filmora application can be valuable in a variety of ways to make TikTok filters.

You may further personalize the celebrities look alike filter and other TikTok filter trends, with numerous Filmora effects using all of the features we’ve mentioned thus far. Here’s how to do it:

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Learn More >

Try It Free >>

Step 1: Launch Filmora and select video

Launch Filmora and click on the Import option that will select the video file you want to edit. Now, drag and drop the imported media file to the timeline panel.

Step 2: Add effect on Filmora

Click on the effect options and select the AR sticker option to add effect. Type the TikTok filter you want on the search bar, then drag the effect to the portion of the video where you want it.

Step 3: Add effect with Filmora

Drag and Drop the video to video tracks 1 and 2 on Filmora. Then go to the effect tab, scroll down to the utility category, and place the image mask effect.

Step 4: Choose a Mask

Double-click the video with the image mask. Then, please scroll down to the video effect field and choose a mask, adjusting its position and size to fit the video.

Now click on the video in track two and go to the “Transform” tab. Use the scaler slider to adjust the size of the video to fit the effect.

Conclusion

Filters and effects from TikTok can be applicable in a variety of ways. It’s all about enjoying a good time and putting your twist on TikTok videos that have gone viral. So, using our step-by-step tutorial, you may experiment with various filters on TikTok, such as the no beard filter TikTok. Now go ahead and experiment with these widespread effects and filters to see what kind of creative videos you can come up with.

Try It Free Try It Free

Try It Free >>

TikTok is also known for its creative filters and effects. In fact, unlike Instagram, which offers a limited selection of filters and effects to test, TikTok has an extensive library of filters and effects to attempt.

TikTok filters alter the look and feel of your videos. You may, however, add stuff to your films using effects. You may entirely transform the look of your videos by applying TikTok filters. A green screen can transfer you to any location, change your hair color, transform yourself into an extraterrestrial, and much more.

Trending, New, Interactive, Editing, Beauty, Funny, and World are the best TikTok filter categories. Before you begin recording, you must first decide the effects you wish to utilize. So, this is the time if you haven’t tried either the G6 filter or the Dog Face effect yet. Continue reading to know more about the TikTok filter trend.

In this article

01 10 Best TikTok Filters You’d Love to Use

02 How to Make Use of Filters for TikTok by Filmora?

Part 1: 10 Best TikTok Filters You’d Love to Use

We will look at some of the top TikTok filters that make your video stand out from the crowd.

1.TikTok’s G6 filter

On TikTok, filters are identified by a single maker and number. While G6 is labeled a food-related filter, it’s become increasingly popular due to its bright, colorful, and slightly retro feel.

2.TikTok’s Anime Filter

When individuals uploaded their Snapchat videos to TikTok, the anime filter became quite popular. This filter transforms you into an animated character, but you’ll need to download Snapchat first and get an account if you don’t already have one.

3.TikTok’s Invisible filter

Another outcome of viral videos is TikTok’s Invisible filter. This one gives you the ability to become invisible, which is fantastic if you’ve ever wanted to try out that superpower.

4.TikTok’s Bling Effect

The Bling effect is another effect that is likely to appear on your For You page. This effect imitates the flash of a diamond being struck by the sun in different locations across the film.

5.TikTok’s Disney Effect

The Disney TikTok filter gives you a chance to experience what it’s like to be a Disney princess or prince. This effect transforms your face into a Disney-inspired cartoon character.

This filter, like the anime filter, is available on Snapchat. So make sure you’ve downloaded that app first.

6.TikTok Dog Face

The Dog Face filter is another amusing face to experiment on. You get dog ears, a nose, and even a tongue with this one. However, you must record another filter in Snapchat before publishing it to TikTok.

7.TikTok’s Inverted Filter

The Inverted filter is a little more divisive than the others. This filter flips any video you capture, and it’s famous for using the front-facing camera because it’s said to mimic how other people perceive you. So, what’s the big deal about it? On the other hand, the inverted filter has enraged some users, who don’t always appreciate their “true” reflection. However, the only way to see what all the fuss (or hysteria) is about is to give it a try.

8.TikTok’s Face Zoom effect

As the name suggests, the Face Zoom effect zooms-in on your face. Some people use it in group videos to see which face the filter lands on, while others use the same to compare how you look up close versus how you look from a distance.

9.TikTok’s Face Morph

The Face Morph effect is another popular effect. This one lets you morph and transition between multiple images of someone else’s face. The effect may be under TikTok’s Templates area because it employs graphics rather than video.

10.TikTok’s Beauty Filter

For obvious reasons, the Beauty filter is popular on TikTok. It improves your appearance by evening out skin tone, adding color, and improving overall appearance. It’s commonly useful in conjunction with other filters and effects.

Part 2: How to Make Use of Filters for TikTok by Filmora?

Wondershare’s Filmora video editor features the standard overlays, transitions, editing, and effects that we’ve come to expect from enthusiast-level video editors. It has a clean, minimalistic, and black interface that is user-friendly. If that wasn’t enough, we’re confident you’ll be thrilled to learn that the Filmora application can be valuable in a variety of ways to make TikTok filters.

You may further personalize the celebrities look alike filter and other TikTok filter trends, with numerous Filmora effects using all of the features we’ve mentioned thus far. Here’s how to do it:

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Step 1: Launch Filmora and select video

Launch Filmora and click on the Import option that will select the video file you want to edit. Now, drag and drop the imported media file to the timeline panel.

Step 2: Add effect on Filmora

Click on the effect options and select the AR sticker option to add effect. Type the TikTok filter you want on the search bar, then drag the effect to the portion of the video where you want it.

Step 3: Add effect with Filmora

Drag and Drop the video to video tracks 1 and 2 on Filmora. Then go to the effect tab, scroll down to the utility category, and place the image mask effect.

Step 4: Choose a Mask

Double-click the video with the image mask. Then, please scroll down to the video effect field and choose a mask, adjusting its position and size to fit the video.

Now click on the video in track two and go to the “Transform” tab. Use the scaler slider to adjust the size of the video to fit the effect.

Conclusion

Filters and effects from TikTok can be applicable in a variety of ways. It’s all about enjoying a good time and putting your twist on TikTok videos that have gone viral. So, using our step-by-step tutorial, you may experiment with various filters on TikTok, such as the no beard filter TikTok. Now go ahead and experiment with these widespread effects and filters to see what kind of creative videos you can come up with.

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