The Ultimate TikTok Toolkit: Increase Views and Engagement

8 Must-Have TikTok Tools to Boost Your Growth

Shanoon Cox

Mar 27, 2024• Proven solutions

The youth-oriented app called TikTok has already found its place among many users across the globe. It’s not just a lip-syncing platform with lots of followers, likes, and fame. Moreover, it’s a great place for marketing purposes. All of its influencers are using particular TikTok tools to attract handsome sponsorships. It is what the goal and process of making money on TikTok are currently. The need is to use those tools in a channelized manner to boost overall growth on this Chinese app.

After analyzing the growth analytics and behaviors of TikTok influencers, we researched eight must-have TikTok tools for your ultimate success. Without further ado, let’s discuss their versatile features along with price and availability.

Top 8 TikTok Tools for Ultimate Growth

For ease of use and better channelization among each area, we’ve divided these eight tools into three sub-parts, as discussed below.

• Part 1: Best TikTok Tools for Video Editing
• Part 2: Best TikTok Tools for Marketing
• Part 3: Best TikTok Tools to Gain More Following

Best TikTok Tools for Video Editing

In terms of video editing, you must go for two tasks. Apart from the inbuilt video editor of TikTok, we’ll discuss an additional video editor with impeccable qualities.

1. TikTok Built-In Video Editor

Right after video recording on TikTok, you can jump to its interesting inbuilt editing session. It can capably perform basic tasks of adding filters, soundtracks, blurring, and so on. Tapping on + icon will let you present both the recording and editing interface. You can use certain features even while recording video. Tap on Add a sound to go through TikTok’s vast media library.

Features

• There are several options in Beauty, Filters, Timer, Speed, and Flip, etc.
• Turn on the Beauty mode for smoothness and shadow removal.
• Flip is a feature that helps switch the camera mode.
• Playback speed can be changed from 0.1x to 3x i.e., from slow motion to fast motion.
• The next two worth noting features are Trim and Mixer. Tap on Trim to shorten the video length. And Mixer is used to adjusting the playback sound levels.

Pricing: Free

2. Wondershare Filmora Video Editor

Now, let’s check the advanced editing solution by WondershareFilmora. Almost every influencer we checked to use external video editor for making videos that stand out. Furthermore, the upgraded version is loaded with new in-built effects to consider. Whether it’s travel, music, game, business, family, vlog, and education, WondershareFilmora is there to help with advanced yet easy-to-use editing solutions.

Features

• It offers a range of beautiful overlays and filters for exceptional editing.
• They feature a Filmstock with loads of royalty-free audio files, video files, video effects, and stock images, etc. All in all, it’s a handy tool for TikTok video creators.
• If you wish to learn editing and photography skills, simply subscribe to their Video Editing Academy.
• The platform offers 24/7 user-friendly support with helpful tips on growth and other support channels.

Pricing: Perpetual subscription at $69.99.

Best TikTok Tools for Marketing

Marketing is essential, and here are different ways you can advertise your TikTok account.

1. TikTokAnalytics

Evaluate campaigns via marketing tool for Tik Tok called Tik Tok Analytics. It is a helpful tool for all social marketers to check for social insights on this popular video sharing platform. It’s singular yet cross-platform with several KPIs, benchmarks, and baselines.

Features

• Users must have a Tik Tok Pro account to access Tik Tok Analytics.
• All the relevant information about the content performance and audience is available over the site.
• The TikTok Analytics dashboard displays Profile Overview, Follower Insights, and Content Insights.
• It helps in forming an effective content strategy after analyzing these points.

Pricing: $20/month

2. Fanbytes

Fanbytes is said to be one of the powerful TikTok tools to find authentic influencers. It uses a combination of Neuro-linguistic programming and machine learning for the purpose. The internal tool helps in searching bios and to discover influencers who have campaigned for different brands.

Features

• The app targets the young audience’s reach between the age group of 13-30 on various social media platforms, including Tik Tok.
• They provide an in-depth way to find influencers for different brands based on audiences’ interests, location, and age groups, etc.
• It also helps in creating Tik Tok profiles.
• After access, you will have full analytics information even when the campaign is running throughout.

Campaign basis Pricing: Minimum £3000.

3. Analisa.io

Analisa.io is another TikTok tool for hashtag and profile analysis. With this tool, you can peep through the profile of any influencer. Analyzing influencers is very important for marketing. However, it is helpful for various agencies such as brand marketers, media publishers, and influencers.

Features

• The platform helps in campaign reporting, overall profile analysis, competitive analysis, follower demographics, influencer mapping, and authenticity checks.
• It is an AI-powered platform to get insights for public profiles, followers, and hashtags.
• Analisa breaks down the analysis of rates into engagement rate, comment rate, and likes rate.
• It also shows posting maps if geotagged, along with audience engagement and posting activity.

Pricing: Pro @ $199.35, Plus @ 109.55, Premium @ 59.35, Basic [Free]

4. Pentos

Pentos is said to made TikTok analysis super easy. It gives you an overall review and performance of other TikTok accounts. It’s quite challenging to analyze other TikTok profiles with current API. Thus, you need a specific app such as Pentos for corrective analysis.

You can also get needed insights on trending challenges that appear on the TikTok platform. The free version allows tracking up to three profiles. You need a paid account at $20/month for additional facilities.

Features

• You can also check the insights on trending challenges of Tik Tok via Pentos.
• You can track up to three profiles with Pentos’ basic and free version.
• The discovery of detailed data gets checked in terms of hashtags, songs, Tik Tok public profiles, and different posts.
• It provides an in-depth analysis of the Tik Tok profile, including hearts, views, engagement rates, comments, and so on.

Pricing: It is a free Tik Tok tool to calculate engagement rate and viral score.

Best TikTok Tools to Gain More Following

In this section, we’re going to discuss two hacks with regards to TikTok auto follower and TikTok auto liker. All three tools are going to help you in gaining more followers in natural ways.

1. TokCaptain

TokCaptain is a straightforward Tik Tok tool for ultimate growth. The software offers real followers and likes without worrying about the quality at all. They provide a quite easy-to-use interface with basic yet exciting features.

Features

• You can get started after choosing a plan to target the desired audience.
• Profiles and content get filtered for real-time engagement with followers.
• TokCaptain guarantees immediate results and genuine likes.

Pricing: Education, Professional, Business, and Premium Pricing plans: 100 followers @ $2.99.

2. Fireliker

Fireliker TikTok auto liker provides all the safe and secure methods to get instant likes and views on the TikTok account. To get started, you just need to type in username along with specific usual details.

Features

• The easy user interface lets the task done effectively and quickly.
• The procedure is simple yet effective with a follow/unfollow technique.
• You will get instant likes, instant views, and instant fans in a safe and trusted manner.

Pricing: Free

3. Social Viral

Social Viral is another TikTok auto liker that is compatible with both Android and iOS. It’s a decent platform to get real views, followers, and TikTok likes. After signing up with the platform, you can rest assured the growth over them.

Features

• It will help you get the desired results necessary for overall TikTok growth.
• They offer followers, likes, auto-likes, and views.
• This contemporary tool also comes up with trendy and latest ideas every day.

Pricing: 50 followers @ $1.49

Conclusion

So, this is all you need to boost your TikTok account and make it viral. However, while using these TikTok tools, don’t forget to shoot video with ideal equipment so that editing stands out better than others. Remember that TikTok, similar to other social media platforms is a great marketing platform if used correctly. Hence, everything needs certain practice and the use of suitable tools to reach a goal.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

The youth-oriented app called TikTok has already found its place among many users across the globe. It’s not just a lip-syncing platform with lots of followers, likes, and fame. Moreover, it’s a great place for marketing purposes. All of its influencers are using particular TikTok tools to attract handsome sponsorships. It is what the goal and process of making money on TikTok are currently. The need is to use those tools in a channelized manner to boost overall growth on this Chinese app.

After analyzing the growth analytics and behaviors of TikTok influencers, we researched eight must-have TikTok tools for your ultimate success. Without further ado, let’s discuss their versatile features along with price and availability.

Top 8 TikTok Tools for Ultimate Growth

For ease of use and better channelization among each area, we’ve divided these eight tools into three sub-parts, as discussed below.

• Part 1: Best TikTok Tools for Video Editing
• Part 2: Best TikTok Tools for Marketing
• Part 3: Best TikTok Tools to Gain More Following

Best TikTok Tools for Video Editing

In terms of video editing, you must go for two tasks. Apart from the inbuilt video editor of TikTok, we’ll discuss an additional video editor with impeccable qualities.

1. TikTok Built-In Video Editor

Right after video recording on TikTok, you can jump to its interesting inbuilt editing session. It can capably perform basic tasks of adding filters, soundtracks, blurring, and so on. Tapping on + icon will let you present both the recording and editing interface. You can use certain features even while recording video. Tap on Add a sound to go through TikTok’s vast media library.

Features

• There are several options in Beauty, Filters, Timer, Speed, and Flip, etc.
• Turn on the Beauty mode for smoothness and shadow removal.
• Flip is a feature that helps switch the camera mode.
• Playback speed can be changed from 0.1x to 3x i.e., from slow motion to fast motion.
• The next two worth noting features are Trim and Mixer. Tap on Trim to shorten the video length. And Mixer is used to adjusting the playback sound levels.

Pricing: Free

2. Wondershare Filmora Video Editor

Now, let’s check the advanced editing solution by WondershareFilmora. Almost every influencer we checked to use external video editor for making videos that stand out. Furthermore, the upgraded version is loaded with new in-built effects to consider. Whether it’s travel, music, game, business, family, vlog, and education, WondershareFilmora is there to help with advanced yet easy-to-use editing solutions.

Features

• It offers a range of beautiful overlays and filters for exceptional editing.
• They feature a Filmstock with loads of royalty-free audio files, video files, video effects, and stock images, etc. All in all, it’s a handy tool for TikTok video creators.
• If you wish to learn editing and photography skills, simply subscribe to their Video Editing Academy.
• The platform offers 24/7 user-friendly support with helpful tips on growth and other support channels.

Pricing: Perpetual subscription at $69.99.

Best TikTok Tools for Marketing

Marketing is essential, and here are different ways you can advertise your TikTok account.

1. TikTokAnalytics

Evaluate campaigns via marketing tool for Tik Tok called Tik Tok Analytics. It is a helpful tool for all social marketers to check for social insights on this popular video sharing platform. It’s singular yet cross-platform with several KPIs, benchmarks, and baselines.

Features

• Users must have a Tik Tok Pro account to access Tik Tok Analytics.
• All the relevant information about the content performance and audience is available over the site.
• The TikTok Analytics dashboard displays Profile Overview, Follower Insights, and Content Insights.
• It helps in forming an effective content strategy after analyzing these points.

Pricing: $20/month

2. Fanbytes

Fanbytes is said to be one of the powerful TikTok tools to find authentic influencers. It uses a combination of Neuro-linguistic programming and machine learning for the purpose. The internal tool helps in searching bios and to discover influencers who have campaigned for different brands.

Features

• The app targets the young audience’s reach between the age group of 13-30 on various social media platforms, including Tik Tok.
• They provide an in-depth way to find influencers for different brands based on audiences’ interests, location, and age groups, etc.
• It also helps in creating Tik Tok profiles.
• After access, you will have full analytics information even when the campaign is running throughout.

Campaign basis Pricing: Minimum £3000.

3. Analisa.io

Analisa.io is another TikTok tool for hashtag and profile analysis. With this tool, you can peep through the profile of any influencer. Analyzing influencers is very important for marketing. However, it is helpful for various agencies such as brand marketers, media publishers, and influencers.

Features

• The platform helps in campaign reporting, overall profile analysis, competitive analysis, follower demographics, influencer mapping, and authenticity checks.
• It is an AI-powered platform to get insights for public profiles, followers, and hashtags.
• Analisa breaks down the analysis of rates into engagement rate, comment rate, and likes rate.
• It also shows posting maps if geotagged, along with audience engagement and posting activity.

Pricing: Pro @ $199.35, Plus @ 109.55, Premium @ 59.35, Basic [Free]

4. Pentos

Pentos is said to made TikTok analysis super easy. It gives you an overall review and performance of other TikTok accounts. It’s quite challenging to analyze other TikTok profiles with current API. Thus, you need a specific app such as Pentos for corrective analysis.

You can also get needed insights on trending challenges that appear on the TikTok platform. The free version allows tracking up to three profiles. You need a paid account at $20/month for additional facilities.

Features

• You can also check the insights on trending challenges of Tik Tok via Pentos.
• You can track up to three profiles with Pentos’ basic and free version.
• The discovery of detailed data gets checked in terms of hashtags, songs, Tik Tok public profiles, and different posts.
• It provides an in-depth analysis of the Tik Tok profile, including hearts, views, engagement rates, comments, and so on.

Pricing: It is a free Tik Tok tool to calculate engagement rate and viral score.

Best TikTok Tools to Gain More Following

In this section, we’re going to discuss two hacks with regards to TikTok auto follower and TikTok auto liker. All three tools are going to help you in gaining more followers in natural ways.

1. TokCaptain

TokCaptain is a straightforward Tik Tok tool for ultimate growth. The software offers real followers and likes without worrying about the quality at all. They provide a quite easy-to-use interface with basic yet exciting features.

Features

• You can get started after choosing a plan to target the desired audience.
• Profiles and content get filtered for real-time engagement with followers.
• TokCaptain guarantees immediate results and genuine likes.

Pricing: Education, Professional, Business, and Premium Pricing plans: 100 followers @ $2.99.

2. Fireliker

Fireliker TikTok auto liker provides all the safe and secure methods to get instant likes and views on the TikTok account. To get started, you just need to type in username along with specific usual details.

Features

• The easy user interface lets the task done effectively and quickly.
• The procedure is simple yet effective with a follow/unfollow technique.
• You will get instant likes, instant views, and instant fans in a safe and trusted manner.

Pricing: Free

3. Social Viral

Social Viral is another TikTok auto liker that is compatible with both Android and iOS. It’s a decent platform to get real views, followers, and TikTok likes. After signing up with the platform, you can rest assured the growth over them.

Features

• It will help you get the desired results necessary for overall TikTok growth.
• They offer followers, likes, auto-likes, and views.
• This contemporary tool also comes up with trendy and latest ideas every day.

Pricing: 50 followers @ $1.49

Conclusion

So, this is all you need to boost your TikTok account and make it viral. However, while using these TikTok tools, don’t forget to shoot video with ideal equipment so that editing stands out better than others. Remember that TikTok, similar to other social media platforms is a great marketing platform if used correctly. Hence, everything needs certain practice and the use of suitable tools to reach a goal.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

The youth-oriented app called TikTok has already found its place among many users across the globe. It’s not just a lip-syncing platform with lots of followers, likes, and fame. Moreover, it’s a great place for marketing purposes. All of its influencers are using particular TikTok tools to attract handsome sponsorships. It is what the goal and process of making money on TikTok are currently. The need is to use those tools in a channelized manner to boost overall growth on this Chinese app.

After analyzing the growth analytics and behaviors of TikTok influencers, we researched eight must-have TikTok tools for your ultimate success. Without further ado, let’s discuss their versatile features along with price and availability.

Top 8 TikTok Tools for Ultimate Growth

For ease of use and better channelization among each area, we’ve divided these eight tools into three sub-parts, as discussed below.

• Part 1: Best TikTok Tools for Video Editing
• Part 2: Best TikTok Tools for Marketing
• Part 3: Best TikTok Tools to Gain More Following

Best TikTok Tools for Video Editing

In terms of video editing, you must go for two tasks. Apart from the inbuilt video editor of TikTok, we’ll discuss an additional video editor with impeccable qualities.

1. TikTok Built-In Video Editor

Right after video recording on TikTok, you can jump to its interesting inbuilt editing session. It can capably perform basic tasks of adding filters, soundtracks, blurring, and so on. Tapping on + icon will let you present both the recording and editing interface. You can use certain features even while recording video. Tap on Add a sound to go through TikTok’s vast media library.

Features

• There are several options in Beauty, Filters, Timer, Speed, and Flip, etc.
• Turn on the Beauty mode for smoothness and shadow removal.
• Flip is a feature that helps switch the camera mode.
• Playback speed can be changed from 0.1x to 3x i.e., from slow motion to fast motion.
• The next two worth noting features are Trim and Mixer. Tap on Trim to shorten the video length. And Mixer is used to adjusting the playback sound levels.

Pricing: Free

2. Wondershare Filmora Video Editor

Now, let’s check the advanced editing solution by WondershareFilmora. Almost every influencer we checked to use external video editor for making videos that stand out. Furthermore, the upgraded version is loaded with new in-built effects to consider. Whether it’s travel, music, game, business, family, vlog, and education, WondershareFilmora is there to help with advanced yet easy-to-use editing solutions.

Features

• It offers a range of beautiful overlays and filters for exceptional editing.
• They feature a Filmstock with loads of royalty-free audio files, video files, video effects, and stock images, etc. All in all, it’s a handy tool for TikTok video creators.
• If you wish to learn editing and photography skills, simply subscribe to their Video Editing Academy.
• The platform offers 24/7 user-friendly support with helpful tips on growth and other support channels.

Pricing: Perpetual subscription at $69.99.

Best TikTok Tools for Marketing

Marketing is essential, and here are different ways you can advertise your TikTok account.

1. TikTokAnalytics

Evaluate campaigns via marketing tool for Tik Tok called Tik Tok Analytics. It is a helpful tool for all social marketers to check for social insights on this popular video sharing platform. It’s singular yet cross-platform with several KPIs, benchmarks, and baselines.

Features

• Users must have a Tik Tok Pro account to access Tik Tok Analytics.
• All the relevant information about the content performance and audience is available over the site.
• The TikTok Analytics dashboard displays Profile Overview, Follower Insights, and Content Insights.
• It helps in forming an effective content strategy after analyzing these points.

Pricing: $20/month

2. Fanbytes

Fanbytes is said to be one of the powerful TikTok tools to find authentic influencers. It uses a combination of Neuro-linguistic programming and machine learning for the purpose. The internal tool helps in searching bios and to discover influencers who have campaigned for different brands.

Features

• The app targets the young audience’s reach between the age group of 13-30 on various social media platforms, including Tik Tok.
• They provide an in-depth way to find influencers for different brands based on audiences’ interests, location, and age groups, etc.
• It also helps in creating Tik Tok profiles.
• After access, you will have full analytics information even when the campaign is running throughout.

Campaign basis Pricing: Minimum £3000.

3. Analisa.io

Analisa.io is another TikTok tool for hashtag and profile analysis. With this tool, you can peep through the profile of any influencer. Analyzing influencers is very important for marketing. However, it is helpful for various agencies such as brand marketers, media publishers, and influencers.

Features

• The platform helps in campaign reporting, overall profile analysis, competitive analysis, follower demographics, influencer mapping, and authenticity checks.
• It is an AI-powered platform to get insights for public profiles, followers, and hashtags.
• Analisa breaks down the analysis of rates into engagement rate, comment rate, and likes rate.
• It also shows posting maps if geotagged, along with audience engagement and posting activity.

Pricing: Pro @ $199.35, Plus @ 109.55, Premium @ 59.35, Basic [Free]

4. Pentos

Pentos is said to made TikTok analysis super easy. It gives you an overall review and performance of other TikTok accounts. It’s quite challenging to analyze other TikTok profiles with current API. Thus, you need a specific app such as Pentos for corrective analysis.

You can also get needed insights on trending challenges that appear on the TikTok platform. The free version allows tracking up to three profiles. You need a paid account at $20/month for additional facilities.

Features

• You can also check the insights on trending challenges of Tik Tok via Pentos.
• You can track up to three profiles with Pentos’ basic and free version.
• The discovery of detailed data gets checked in terms of hashtags, songs, Tik Tok public profiles, and different posts.
• It provides an in-depth analysis of the Tik Tok profile, including hearts, views, engagement rates, comments, and so on.

Pricing: It is a free Tik Tok tool to calculate engagement rate and viral score.

Best TikTok Tools to Gain More Following

In this section, we’re going to discuss two hacks with regards to TikTok auto follower and TikTok auto liker. All three tools are going to help you in gaining more followers in natural ways.

1. TokCaptain

TokCaptain is a straightforward Tik Tok tool for ultimate growth. The software offers real followers and likes without worrying about the quality at all. They provide a quite easy-to-use interface with basic yet exciting features.

Features

• You can get started after choosing a plan to target the desired audience.
• Profiles and content get filtered for real-time engagement with followers.
• TokCaptain guarantees immediate results and genuine likes.

Pricing: Education, Professional, Business, and Premium Pricing plans: 100 followers @ $2.99.

2. Fireliker

Fireliker TikTok auto liker provides all the safe and secure methods to get instant likes and views on the TikTok account. To get started, you just need to type in username along with specific usual details.

Features

• The easy user interface lets the task done effectively and quickly.
• The procedure is simple yet effective with a follow/unfollow technique.
• You will get instant likes, instant views, and instant fans in a safe and trusted manner.

Pricing: Free

3. Social Viral

Social Viral is another TikTok auto liker that is compatible with both Android and iOS. It’s a decent platform to get real views, followers, and TikTok likes. After signing up with the platform, you can rest assured the growth over them.

Features

• It will help you get the desired results necessary for overall TikTok growth.
• They offer followers, likes, auto-likes, and views.
• This contemporary tool also comes up with trendy and latest ideas every day.

Pricing: 50 followers @ $1.49

Conclusion

So, this is all you need to boost your TikTok account and make it viral. However, while using these TikTok tools, don’t forget to shoot video with ideal equipment so that editing stands out better than others. Remember that TikTok, similar to other social media platforms is a great marketing platform if used correctly. Hence, everything needs certain practice and the use of suitable tools to reach a goal.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

The youth-oriented app called TikTok has already found its place among many users across the globe. It’s not just a lip-syncing platform with lots of followers, likes, and fame. Moreover, it’s a great place for marketing purposes. All of its influencers are using particular TikTok tools to attract handsome sponsorships. It is what the goal and process of making money on TikTok are currently. The need is to use those tools in a channelized manner to boost overall growth on this Chinese app.

After analyzing the growth analytics and behaviors of TikTok influencers, we researched eight must-have TikTok tools for your ultimate success. Without further ado, let’s discuss their versatile features along with price and availability.

Top 8 TikTok Tools for Ultimate Growth

For ease of use and better channelization among each area, we’ve divided these eight tools into three sub-parts, as discussed below.

• Part 1: Best TikTok Tools for Video Editing
• Part 2: Best TikTok Tools for Marketing
• Part 3: Best TikTok Tools to Gain More Following

Best TikTok Tools for Video Editing

In terms of video editing, you must go for two tasks. Apart from the inbuilt video editor of TikTok, we’ll discuss an additional video editor with impeccable qualities.

1. TikTok Built-In Video Editor

Right after video recording on TikTok, you can jump to its interesting inbuilt editing session. It can capably perform basic tasks of adding filters, soundtracks, blurring, and so on. Tapping on + icon will let you present both the recording and editing interface. You can use certain features even while recording video. Tap on Add a sound to go through TikTok’s vast media library.

Features

• There are several options in Beauty, Filters, Timer, Speed, and Flip, etc.
• Turn on the Beauty mode for smoothness and shadow removal.
• Flip is a feature that helps switch the camera mode.
• Playback speed can be changed from 0.1x to 3x i.e., from slow motion to fast motion.
• The next two worth noting features are Trim and Mixer. Tap on Trim to shorten the video length. And Mixer is used to adjusting the playback sound levels.

Pricing: Free

2. Wondershare Filmora Video Editor

Now, let’s check the advanced editing solution by WondershareFilmora. Almost every influencer we checked to use external video editor for making videos that stand out. Furthermore, the upgraded version is loaded with new in-built effects to consider. Whether it’s travel, music, game, business, family, vlog, and education, WondershareFilmora is there to help with advanced yet easy-to-use editing solutions.

Features

• It offers a range of beautiful overlays and filters for exceptional editing.
• They feature a Filmstock with loads of royalty-free audio files, video files, video effects, and stock images, etc. All in all, it’s a handy tool for TikTok video creators.
• If you wish to learn editing and photography skills, simply subscribe to their Video Editing Academy.
• The platform offers 24/7 user-friendly support with helpful tips on growth and other support channels.

Pricing: Perpetual subscription at $69.99.

Best TikTok Tools for Marketing

Marketing is essential, and here are different ways you can advertise your TikTok account.

1. TikTokAnalytics

Evaluate campaigns via marketing tool for Tik Tok called Tik Tok Analytics. It is a helpful tool for all social marketers to check for social insights on this popular video sharing platform. It’s singular yet cross-platform with several KPIs, benchmarks, and baselines.

Features

• Users must have a Tik Tok Pro account to access Tik Tok Analytics.
• All the relevant information about the content performance and audience is available over the site.
• The TikTok Analytics dashboard displays Profile Overview, Follower Insights, and Content Insights.
• It helps in forming an effective content strategy after analyzing these points.

Pricing: $20/month

2. Fanbytes

Fanbytes is said to be one of the powerful TikTok tools to find authentic influencers. It uses a combination of Neuro-linguistic programming and machine learning for the purpose. The internal tool helps in searching bios and to discover influencers who have campaigned for different brands.

Features

• The app targets the young audience’s reach between the age group of 13-30 on various social media platforms, including Tik Tok.
• They provide an in-depth way to find influencers for different brands based on audiences’ interests, location, and age groups, etc.
• It also helps in creating Tik Tok profiles.
• After access, you will have full analytics information even when the campaign is running throughout.

Campaign basis Pricing: Minimum £3000.

3. Analisa.io

Analisa.io is another TikTok tool for hashtag and profile analysis. With this tool, you can peep through the profile of any influencer. Analyzing influencers is very important for marketing. However, it is helpful for various agencies such as brand marketers, media publishers, and influencers.

Features

• The platform helps in campaign reporting, overall profile analysis, competitive analysis, follower demographics, influencer mapping, and authenticity checks.
• It is an AI-powered platform to get insights for public profiles, followers, and hashtags.
• Analisa breaks down the analysis of rates into engagement rate, comment rate, and likes rate.
• It also shows posting maps if geotagged, along with audience engagement and posting activity.

Pricing: Pro @ $199.35, Plus @ 109.55, Premium @ 59.35, Basic [Free]

4. Pentos

Pentos is said to made TikTok analysis super easy. It gives you an overall review and performance of other TikTok accounts. It’s quite challenging to analyze other TikTok profiles with current API. Thus, you need a specific app such as Pentos for corrective analysis.

You can also get needed insights on trending challenges that appear on the TikTok platform. The free version allows tracking up to three profiles. You need a paid account at $20/month for additional facilities.

Features

• You can also check the insights on trending challenges of Tik Tok via Pentos.
• You can track up to three profiles with Pentos’ basic and free version.
• The discovery of detailed data gets checked in terms of hashtags, songs, Tik Tok public profiles, and different posts.
• It provides an in-depth analysis of the Tik Tok profile, including hearts, views, engagement rates, comments, and so on.

Pricing: It is a free Tik Tok tool to calculate engagement rate and viral score.

Best TikTok Tools to Gain More Following

In this section, we’re going to discuss two hacks with regards to TikTok auto follower and TikTok auto liker. All three tools are going to help you in gaining more followers in natural ways.

1. TokCaptain

TokCaptain is a straightforward Tik Tok tool for ultimate growth. The software offers real followers and likes without worrying about the quality at all. They provide a quite easy-to-use interface with basic yet exciting features.

Features

• You can get started after choosing a plan to target the desired audience.
• Profiles and content get filtered for real-time engagement with followers.
• TokCaptain guarantees immediate results and genuine likes.

Pricing: Education, Professional, Business, and Premium Pricing plans: 100 followers @ $2.99.

2. Fireliker

Fireliker TikTok auto liker provides all the safe and secure methods to get instant likes and views on the TikTok account. To get started, you just need to type in username along with specific usual details.

Features

• The easy user interface lets the task done effectively and quickly.
• The procedure is simple yet effective with a follow/unfollow technique.
• You will get instant likes, instant views, and instant fans in a safe and trusted manner.

Pricing: Free

3. Social Viral

Social Viral is another TikTok auto liker that is compatible with both Android and iOS. It’s a decent platform to get real views, followers, and TikTok likes. After signing up with the platform, you can rest assured the growth over them.

Features

• It will help you get the desired results necessary for overall TikTok growth.
• They offer followers, likes, auto-likes, and views.
• This contemporary tool also comes up with trendy and latest ideas every day.

Pricing: 50 followers @ $1.49

Conclusion

So, this is all you need to boost your TikTok account and make it viral. However, while using these TikTok tools, don’t forget to shoot video with ideal equipment so that editing stands out better than others. Remember that TikTok, similar to other social media platforms is a great marketing platform if used correctly. Hence, everything needs certain practice and the use of suitable tools to reach a goal.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Driving Traffic Through TikTok: Crafting Compelling Ad Content Examples

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

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