The Path to Success in TikTok Promotion: Essential Methods with Real-World Campaigns

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Elevate Your TikTok Presence: 50+ Trending Tags

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

TikTok is a popular social media platform that has more than 500 million active users. It is growing at a rapid pace. The platform can give your brand the visibility it needs. However, getting famous on TikTok is easier said than done. Since the competition is fierce, your content might get easily lost. But hashtags can prove to be useful in this case. By using the right hashtag, you can ensure that your post shows up in relevant searches. With better visibility of your post, you can get more followers and likes.

In this article, you will get to know the trending TikTok hashtags you can use to get more likes and views.

In this article

01 Why Do TikTok Trending Hashtags Matter?

02 What are the Most Viral TikTok Hashtags?

03 How to Use TikTok Trending Hashtags Effectively?

04 Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

Part 1: Why Do TikTok Trending Hashtags Matter?

Best TikTok hashtags are important to use on TikTok as it extends your reach. It helps the platform’s algorithm decide who is more interested in the content you are offering and will display it on their For You Page.

Also, viral TikTok hashtags can get the content discovered by people who don’t have an interest in a certain topic and might be searching for a particular tag or phrase. For instance, if you watch videos on dinosaurs, you can simply search ‘#dinosaurs’ and then enjoy a long list of content.

Users can follow a certain hashtag and wind up in the TikTok feed even if they are not following the account.

Another reason to use trending hashtags on TikTok is it is an effective method to build a community. You have to encourage others to use a particular branded hashtag or search and comment on other popular content, which has been labeled with a relevant hashtag for immersing yourself with the movers and shakers out there.

Here is a list of the 50 most popular TiktTok hashtags you can use.

Part 2: What are the Most Viral TikTok Hashtags?

Most Popular Hashtags

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun

Hashtags for Funny Content

1. #comedy
2. #blooper
3. #featureme
4. #trending
5. #prank

Hashtags for Food Content

1. #TikTokrecipe
2. #myrecipe
3. #newrecipe
4. #veganrecipe
5. #easyrecipe

Hashtags for Beauty Content

1. #beautyhacks
2. #unlockbeauty
3. #sleepingbeauty
4. #beautyblogger
5. #beautytips
6. #beauty challenge
7. #showyourbeauty
8. #beautytt
9. #homebeautyhacks
10. #beautychallenge

Hashtags for Dance Content

1. #danceinpublic
2. #dancecover
3. #dancechallenge
4. #dancekpop
5. #dancevideo
6. #dancelove
7. #dancetutorial
8. #dancemoves

Hashtags for Motivational Content

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge

Hashtags for Craft-Related Content

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycraft
5. #5_min_craft

Part 3: How to Use TikTok Trending Hashtags Effectively?

Using hashtags for TikTok can be a little tricky. So, here are some tips that will help in getting the optimum results.

Find Relevant Hashtags

When you browse content from your competitor, check out the hashtags they are using for their viral or popular posts. In case it seems like a hectic process, you can take the help of a hashtag generator tool for finding the right hashtags to use for your content.

Combine Popular Hashtags on TikTok with the Less Popular Ones

One of the primary benefits of using hashtags is that many people search for them. However, there is fierce competition when it comes to popular hashtags. So, you are more likely to get noticed in a narrower niche when you use less competitive and smaller hashtags.

Once you start becoming popular with smaller hashtags, you are likely to climb up the larger hashtag feed. This is the reason you should mix both types of hashtags.

Follow Trends and Use Current Hashtag

So, you are using a hashtag in December and ‘#merrychristmas’ is a popular hashtag to use. However, there is no point in using the same hashtag in February. Hashtag trends keep rising and falling but it is necessary to ensure that the hashtags you are using your content is current.

Go for Branded Hashtags

When you create your own branded hashtags, it will help your followers find you. In fact, you can reach out to more users with your branded hashtags on this social media platform in comparison to the other social media platforms.

As a matter of fact, if you want, you can come up with your own hashtag challenge. You can challenge your users to develop content and then tag them using your branded hashtag. These challenges work exceptionally well on TikTok as they can get users to inspire each other to develop content.

The More the Better

Using just one hashtag is not going to help. Every hashtag you use is going to expose you to a different set of audiences. So, use as many hashtags as possible.

TikTok places a limitation of 100 characters. This implies you have to keep the hashtags shorts and simple to fit as many as you can.

Some users tend to use the #hashtag in their comments when they run out of the character limit for the caption. These hashtags might work but they aren’t as effective as the ones you include in the caption. So, make sure that you are adding the important hashtags to the captions.

When you use your top TikTok hashtags strategically, you can make the most of the content.

Part 4: Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

At times, even the most popular TikTok hashtags don’t work. This might be due to the poor quality of the video. In that case, you can use a powerful video creator and editor to create your videos. One such effective video creator is Filmora. With this video editing tool, you can apply motion elements, transitions, filters, and a lot more.

Filmora makes sure that every frame in your video looks as good as reality. It provides fully-integrated 4K editing. The software can render your videos even when you are not working.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

You can transform horizontal videos to vertical by using the tool’s Auto-Reframe feature. It comes with many unique features that help in editing your video.

When you are done editing the video using Filmora, it gives you the option to preview it. In fact, you can preview the video in full quality. This ensures a smoother digital experience. Filmora offers fast import and export.

The video editing tool comes with the features you are looking for. It has everything you need to create videos you love watching.

You can download the tool’s free version to start editing your video.

Conclusion

Hashtags are powerful when it comes to reaching out to your audience. By using viral TikTok hashtags to go viral, you will be able to build a strong social media presence. Trending hashtags TikTok are just as crucial as hashtags for any other social media platform. In this post, you will find some relevant hashtags that you can use for your TikTok content. By using the right hashtags, you can boost your content’s engagement. You can also create your own hashtags using a hashtag-developing tool. But in case none of these works, you can try tweaking your video a little using Filmora. It might turn out your video was lacking the quality your audience was looking for.

Try It Free Try It Free

TikTok is a popular social media platform that has more than 500 million active users. It is growing at a rapid pace. The platform can give your brand the visibility it needs. However, getting famous on TikTok is easier said than done. Since the competition is fierce, your content might get easily lost. But hashtags can prove to be useful in this case. By using the right hashtag, you can ensure that your post shows up in relevant searches. With better visibility of your post, you can get more followers and likes.

In this article, you will get to know the trending TikTok hashtags you can use to get more likes and views.

In this article

01 Why Do TikTok Trending Hashtags Matter?

02 What are the Most Viral TikTok Hashtags?

03 How to Use TikTok Trending Hashtags Effectively?

04 Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

Part 1: Why Do TikTok Trending Hashtags Matter?

Best TikTok hashtags are important to use on TikTok as it extends your reach. It helps the platform’s algorithm decide who is more interested in the content you are offering and will display it on their For You Page.

Also, viral TikTok hashtags can get the content discovered by people who don’t have an interest in a certain topic and might be searching for a particular tag or phrase. For instance, if you watch videos on dinosaurs, you can simply search ‘#dinosaurs’ and then enjoy a long list of content.

Users can follow a certain hashtag and wind up in the TikTok feed even if they are not following the account.

Another reason to use trending hashtags on TikTok is it is an effective method to build a community. You have to encourage others to use a particular branded hashtag or search and comment on other popular content, which has been labeled with a relevant hashtag for immersing yourself with the movers and shakers out there.

Here is a list of the 50 most popular TiktTok hashtags you can use.

Part 2: What are the Most Viral TikTok Hashtags?

Most Popular Hashtags

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun

Hashtags for Funny Content

1. #comedy
2. #blooper
3. #featureme
4. #trending
5. #prank

Hashtags for Food Content

1. #TikTokrecipe
2. #myrecipe
3. #newrecipe
4. #veganrecipe
5. #easyrecipe

Hashtags for Beauty Content

1. #beautyhacks
2. #unlockbeauty
3. #sleepingbeauty
4. #beautyblogger
5. #beautytips
6. #beauty challenge
7. #showyourbeauty
8. #beautytt
9. #homebeautyhacks
10. #beautychallenge

Hashtags for Dance Content

1. #danceinpublic
2. #dancecover
3. #dancechallenge
4. #dancekpop
5. #dancevideo
6. #dancelove
7. #dancetutorial
8. #dancemoves

Hashtags for Motivational Content

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge

Hashtags for Craft-Related Content

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycraft
5. #5_min_craft

Part 3: How to Use TikTok Trending Hashtags Effectively?

Using hashtags for TikTok can be a little tricky. So, here are some tips that will help in getting the optimum results.

Find Relevant Hashtags

When you browse content from your competitor, check out the hashtags they are using for their viral or popular posts. In case it seems like a hectic process, you can take the help of a hashtag generator tool for finding the right hashtags to use for your content.

Combine Popular Hashtags on TikTok with the Less Popular Ones

One of the primary benefits of using hashtags is that many people search for them. However, there is fierce competition when it comes to popular hashtags. So, you are more likely to get noticed in a narrower niche when you use less competitive and smaller hashtags.

Once you start becoming popular with smaller hashtags, you are likely to climb up the larger hashtag feed. This is the reason you should mix both types of hashtags.

Follow Trends and Use Current Hashtag

So, you are using a hashtag in December and ‘#merrychristmas’ is a popular hashtag to use. However, there is no point in using the same hashtag in February. Hashtag trends keep rising and falling but it is necessary to ensure that the hashtags you are using your content is current.

Go for Branded Hashtags

When you create your own branded hashtags, it will help your followers find you. In fact, you can reach out to more users with your branded hashtags on this social media platform in comparison to the other social media platforms.

As a matter of fact, if you want, you can come up with your own hashtag challenge. You can challenge your users to develop content and then tag them using your branded hashtag. These challenges work exceptionally well on TikTok as they can get users to inspire each other to develop content.

The More the Better

Using just one hashtag is not going to help. Every hashtag you use is going to expose you to a different set of audiences. So, use as many hashtags as possible.

TikTok places a limitation of 100 characters. This implies you have to keep the hashtags shorts and simple to fit as many as you can.

Some users tend to use the #hashtag in their comments when they run out of the character limit for the caption. These hashtags might work but they aren’t as effective as the ones you include in the caption. So, make sure that you are adding the important hashtags to the captions.

When you use your top TikTok hashtags strategically, you can make the most of the content.

Part 4: Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

At times, even the most popular TikTok hashtags don’t work. This might be due to the poor quality of the video. In that case, you can use a powerful video creator and editor to create your videos. One such effective video creator is Filmora. With this video editing tool, you can apply motion elements, transitions, filters, and a lot more.

Filmora makes sure that every frame in your video looks as good as reality. It provides fully-integrated 4K editing. The software can render your videos even when you are not working.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

You can transform horizontal videos to vertical by using the tool’s Auto-Reframe feature. It comes with many unique features that help in editing your video.

When you are done editing the video using Filmora, it gives you the option to preview it. In fact, you can preview the video in full quality. This ensures a smoother digital experience. Filmora offers fast import and export.

The video editing tool comes with the features you are looking for. It has everything you need to create videos you love watching.

You can download the tool’s free version to start editing your video.

Conclusion

Hashtags are powerful when it comes to reaching out to your audience. By using viral TikTok hashtags to go viral, you will be able to build a strong social media presence. Trending hashtags TikTok are just as crucial as hashtags for any other social media platform. In this post, you will find some relevant hashtags that you can use for your TikTok content. By using the right hashtags, you can boost your content’s engagement. You can also create your own hashtags using a hashtag-developing tool. But in case none of these works, you can try tweaking your video a little using Filmora. It might turn out your video was lacking the quality your audience was looking for.

Try It Free Try It Free

TikTok is a popular social media platform that has more than 500 million active users. It is growing at a rapid pace. The platform can give your brand the visibility it needs. However, getting famous on TikTok is easier said than done. Since the competition is fierce, your content might get easily lost. But hashtags can prove to be useful in this case. By using the right hashtag, you can ensure that your post shows up in relevant searches. With better visibility of your post, you can get more followers and likes.

In this article, you will get to know the trending TikTok hashtags you can use to get more likes and views.

In this article

01 Why Do TikTok Trending Hashtags Matter?

02 What are the Most Viral TikTok Hashtags?

03 How to Use TikTok Trending Hashtags Effectively?

04 Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

Part 1: Why Do TikTok Trending Hashtags Matter?

Best TikTok hashtags are important to use on TikTok as it extends your reach. It helps the platform’s algorithm decide who is more interested in the content you are offering and will display it on their For You Page.

Also, viral TikTok hashtags can get the content discovered by people who don’t have an interest in a certain topic and might be searching for a particular tag or phrase. For instance, if you watch videos on dinosaurs, you can simply search ‘#dinosaurs’ and then enjoy a long list of content.

Users can follow a certain hashtag and wind up in the TikTok feed even if they are not following the account.

Another reason to use trending hashtags on TikTok is it is an effective method to build a community. You have to encourage others to use a particular branded hashtag or search and comment on other popular content, which has been labeled with a relevant hashtag for immersing yourself with the movers and shakers out there.

Here is a list of the 50 most popular TiktTok hashtags you can use.

Part 2: What are the Most Viral TikTok Hashtags?

Most Popular Hashtags

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun

Hashtags for Funny Content

1. #comedy
2. #blooper
3. #featureme
4. #trending
5. #prank

Hashtags for Food Content

1. #TikTokrecipe
2. #myrecipe
3. #newrecipe
4. #veganrecipe
5. #easyrecipe

Hashtags for Beauty Content

1. #beautyhacks
2. #unlockbeauty
3. #sleepingbeauty
4. #beautyblogger
5. #beautytips
6. #beauty challenge
7. #showyourbeauty
8. #beautytt
9. #homebeautyhacks
10. #beautychallenge

Hashtags for Dance Content

1. #danceinpublic
2. #dancecover
3. #dancechallenge
4. #dancekpop
5. #dancevideo
6. #dancelove
7. #dancetutorial
8. #dancemoves

Hashtags for Motivational Content

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge

Hashtags for Craft-Related Content

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycraft
5. #5_min_craft

Part 3: How to Use TikTok Trending Hashtags Effectively?

Using hashtags for TikTok can be a little tricky. So, here are some tips that will help in getting the optimum results.

Find Relevant Hashtags

When you browse content from your competitor, check out the hashtags they are using for their viral or popular posts. In case it seems like a hectic process, you can take the help of a hashtag generator tool for finding the right hashtags to use for your content.

Combine Popular Hashtags on TikTok with the Less Popular Ones

One of the primary benefits of using hashtags is that many people search for them. However, there is fierce competition when it comes to popular hashtags. So, you are more likely to get noticed in a narrower niche when you use less competitive and smaller hashtags.

Once you start becoming popular with smaller hashtags, you are likely to climb up the larger hashtag feed. This is the reason you should mix both types of hashtags.

Follow Trends and Use Current Hashtag

So, you are using a hashtag in December and ‘#merrychristmas’ is a popular hashtag to use. However, there is no point in using the same hashtag in February. Hashtag trends keep rising and falling but it is necessary to ensure that the hashtags you are using your content is current.

Go for Branded Hashtags

When you create your own branded hashtags, it will help your followers find you. In fact, you can reach out to more users with your branded hashtags on this social media platform in comparison to the other social media platforms.

As a matter of fact, if you want, you can come up with your own hashtag challenge. You can challenge your users to develop content and then tag them using your branded hashtag. These challenges work exceptionally well on TikTok as they can get users to inspire each other to develop content.

The More the Better

Using just one hashtag is not going to help. Every hashtag you use is going to expose you to a different set of audiences. So, use as many hashtags as possible.

TikTok places a limitation of 100 characters. This implies you have to keep the hashtags shorts and simple to fit as many as you can.

Some users tend to use the #hashtag in their comments when they run out of the character limit for the caption. These hashtags might work but they aren’t as effective as the ones you include in the caption. So, make sure that you are adding the important hashtags to the captions.

When you use your top TikTok hashtags strategically, you can make the most of the content.

Part 4: Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

At times, even the most popular TikTok hashtags don’t work. This might be due to the poor quality of the video. In that case, you can use a powerful video creator and editor to create your videos. One such effective video creator is Filmora. With this video editing tool, you can apply motion elements, transitions, filters, and a lot more.

Filmora makes sure that every frame in your video looks as good as reality. It provides fully-integrated 4K editing. The software can render your videos even when you are not working.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

You can transform horizontal videos to vertical by using the tool’s Auto-Reframe feature. It comes with many unique features that help in editing your video.

When you are done editing the video using Filmora, it gives you the option to preview it. In fact, you can preview the video in full quality. This ensures a smoother digital experience. Filmora offers fast import and export.

The video editing tool comes with the features you are looking for. It has everything you need to create videos you love watching.

You can download the tool’s free version to start editing your video.

Conclusion

Hashtags are powerful when it comes to reaching out to your audience. By using viral TikTok hashtags to go viral, you will be able to build a strong social media presence. Trending hashtags TikTok are just as crucial as hashtags for any other social media platform. In this post, you will find some relevant hashtags that you can use for your TikTok content. By using the right hashtags, you can boost your content’s engagement. You can also create your own hashtags using a hashtag-developing tool. But in case none of these works, you can try tweaking your video a little using Filmora. It might turn out your video was lacking the quality your audience was looking for.

Try It Free Try It Free

TikTok is a popular social media platform that has more than 500 million active users. It is growing at a rapid pace. The platform can give your brand the visibility it needs. However, getting famous on TikTok is easier said than done. Since the competition is fierce, your content might get easily lost. But hashtags can prove to be useful in this case. By using the right hashtag, you can ensure that your post shows up in relevant searches. With better visibility of your post, you can get more followers and likes.

In this article, you will get to know the trending TikTok hashtags you can use to get more likes and views.

In this article

01 Why Do TikTok Trending Hashtags Matter?

02 What are the Most Viral TikTok Hashtags?

03 How to Use TikTok Trending Hashtags Effectively?

04 Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

Part 1: Why Do TikTok Trending Hashtags Matter?

Best TikTok hashtags are important to use on TikTok as it extends your reach. It helps the platform’s algorithm decide who is more interested in the content you are offering and will display it on their For You Page.

Also, viral TikTok hashtags can get the content discovered by people who don’t have an interest in a certain topic and might be searching for a particular tag or phrase. For instance, if you watch videos on dinosaurs, you can simply search ‘#dinosaurs’ and then enjoy a long list of content.

Users can follow a certain hashtag and wind up in the TikTok feed even if they are not following the account.

Another reason to use trending hashtags on TikTok is it is an effective method to build a community. You have to encourage others to use a particular branded hashtag or search and comment on other popular content, which has been labeled with a relevant hashtag for immersing yourself with the movers and shakers out there.

Here is a list of the 50 most popular TiktTok hashtags you can use.

Part 2: What are the Most Viral TikTok Hashtags?

Most Popular Hashtags

1. #TikTok
2. #fyp
3. #foryoupage
4. #viral
5. #funny
6. #music
7. #fashion
8. #follow
9. #memes
10. #TikTok4fun

Hashtags for Funny Content

1. #comedy
2. #blooper
3. #featureme
4. #trending
5. #prank

Hashtags for Food Content

1. #TikTokrecipe
2. #myrecipe
3. #newrecipe
4. #veganrecipe
5. #easyrecipe

Hashtags for Beauty Content

1. #beautyhacks
2. #unlockbeauty
3. #sleepingbeauty
4. #beautyblogger
5. #beautytips
6. #beauty challenge
7. #showyourbeauty
8. #beautytt
9. #homebeautyhacks
10. #beautychallenge

Hashtags for Dance Content

1. #danceinpublic
2. #dancecover
3. #dancechallenge
4. #dancekpop
5. #dancevideo
6. #dancelove
7. #dancetutorial
8. #dancemoves

Hashtags for Motivational Content

1. #myvoice
2. #talk
3. #inspirational
4. #decision
5. #life
6. #edutok
7. #livemorechallenge

Hashtags for Craft-Related Content

1. #crafty
2. #mycraft
3. #craftchallenge
4. #easycraft
5. #5_min_craft

Part 3: How to Use TikTok Trending Hashtags Effectively?

Using hashtags for TikTok can be a little tricky. So, here are some tips that will help in getting the optimum results.

Find Relevant Hashtags

When you browse content from your competitor, check out the hashtags they are using for their viral or popular posts. In case it seems like a hectic process, you can take the help of a hashtag generator tool for finding the right hashtags to use for your content.

Combine Popular Hashtags on TikTok with the Less Popular Ones

One of the primary benefits of using hashtags is that many people search for them. However, there is fierce competition when it comes to popular hashtags. So, you are more likely to get noticed in a narrower niche when you use less competitive and smaller hashtags.

Once you start becoming popular with smaller hashtags, you are likely to climb up the larger hashtag feed. This is the reason you should mix both types of hashtags.

Follow Trends and Use Current Hashtag

So, you are using a hashtag in December and ‘#merrychristmas’ is a popular hashtag to use. However, there is no point in using the same hashtag in February. Hashtag trends keep rising and falling but it is necessary to ensure that the hashtags you are using your content is current.

Go for Branded Hashtags

When you create your own branded hashtags, it will help your followers find you. In fact, you can reach out to more users with your branded hashtags on this social media platform in comparison to the other social media platforms.

As a matter of fact, if you want, you can come up with your own hashtag challenge. You can challenge your users to develop content and then tag them using your branded hashtag. These challenges work exceptionally well on TikTok as they can get users to inspire each other to develop content.

The More the Better

Using just one hashtag is not going to help. Every hashtag you use is going to expose you to a different set of audiences. So, use as many hashtags as possible.

TikTok places a limitation of 100 characters. This implies you have to keep the hashtags shorts and simple to fit as many as you can.

Some users tend to use the #hashtag in their comments when they run out of the character limit for the caption. These hashtags might work but they aren’t as effective as the ones you include in the caption. So, make sure that you are adding the important hashtags to the captions.

When you use your top TikTok hashtags strategically, you can make the most of the content.

Part 4: Bonus Tip- Use Powerful Video Editor to Create TikTok Videos

At times, even the most popular TikTok hashtags don’t work. This might be due to the poor quality of the video. In that case, you can use a powerful video creator and editor to create your videos. One such effective video creator is Filmora. With this video editing tool, you can apply motion elements, transitions, filters, and a lot more.

Filmora makes sure that every frame in your video looks as good as reality. It provides fully-integrated 4K editing. The software can render your videos even when you are not working.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

You can transform horizontal videos to vertical by using the tool’s Auto-Reframe feature. It comes with many unique features that help in editing your video.

When you are done editing the video using Filmora, it gives you the option to preview it. In fact, you can preview the video in full quality. This ensures a smoother digital experience. Filmora offers fast import and export.

The video editing tool comes with the features you are looking for. It has everything you need to create videos you love watching.

You can download the tool’s free version to start editing your video.

Conclusion

Hashtags are powerful when it comes to reaching out to your audience. By using viral TikTok hashtags to go viral, you will be able to build a strong social media presence. Trending hashtags TikTok are just as crucial as hashtags for any other social media platform. In this post, you will find some relevant hashtags that you can use for your TikTok content. By using the right hashtags, you can boost your content’s engagement. You can also create your own hashtags using a hashtag-developing tool. But in case none of these works, you can try tweaking your video a little using Filmora. It might turn out your video was lacking the quality your audience was looking for.

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