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"[Updated] The Essentials of TikTok Promotion Best Practices and Peak Examples for 2024"
The Essentials of TikTok Promotion: Best Practices and Peak Examples
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
Boost Your TikTok Fandom in a Flash - Critical Insights Shared
Get Free Followers on TikTok in 10 Ways
Shanoon Cox
Mar 27, 2024• Proven solutions
Social media are offering access to huge audiences, but reaching millions of people is still a challenge that requires a lot of creativity, effort, and planning. TikTok platform, like Instagram or YouTube, can help you become an online celebrity with hundreds of thousands of followers. However, if you want to make your dreams come true, all you have to do is find a way to get ahead of the competition. There are numerous strategies you can use to grow your followers on TikTok, including shortcuts and long-term strategies. In this article, we are going to show you the two methods of getting free TikTok followers.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
Shortcuts to Boost TikTok Followers
Undoubtedly, becoming famous on TikTok is very attractive for lots of TikTok users. No one will be unhappy when he(she) saw the increasing followers of his(her) account, which is closer to his(her) dream of becoming a well-known TikTok influencer. As a result, many TikTokers start to look for the fastest way of getting free TikTok followers.
Here are several apps that may help you achieve your goal.
1. TikFans
As one of the largest TikTok community in the world, TikTokers are able to help each other here to boost account in different aspects like growing free likes and followers. Importantly, this app is free to use.
2. InstaFollowers
InstaFollowers is another tool that you can not only grow Instagram followers but also boost your account on other social media platforms including Facebook, TikTok, YouTube, Twitter, etc. You can choose its free trial before deciding to buy followers.
Source: instafollowers.co
I have to admit the shortcuts of growing TikTok followers are really attractive. However, every coin has two sides. Have you ever thought about the engagement rate of your content if the followers are not real? In the long run, I suggest you could try other tips to skyrocket growth On TikTok. Just keep reading.
How to Get Free Followers on TikTok?
Creating short music videos and posting them online, demands a lot of work because you have to select the song you’re going to use, capture the footage perfectly and edit it before you can share a video on your TikTok profile. Throughout all of the stages of this process, there are things you can do that can help you attract a broad audience, so let’s take a look at some of the best ways to increase the reach of your videos.
1. Follow and Unfollow the Most Popular Musers
This is a simple and effective way to gain the attention of TikTok’s most influential users. Pinpoint the most successful Musers in your niche and follow and unfollow them until they follow you back. Although it may seem silly, this strategy actually works, because, after enough attempts, your favorite members of the platform will look at your profile, and follow you back if they like what they see. Try to comment on their videos, because TikTok stars share on their profiles can potentially increase the chances of being followed back, especially if your comments are always on point. Some of the people whose work you appreciate maybe even willing to share their secrets and help you get more followers.
2. Make Your Profile Look Charming
Every little detail matters when it comes to optimizing your profile. The profile picture, username, or the personal information you provide can all leave a strong impression on people who visit your profile. A long username that is hard to remember isn’t going to help you gain more recognition, mostly because everyone is going to forget it soon after they hear it. Pick a short and catchy username that stands out and try avoiding using different usernames on different social media accounts. Let others know what types of videos they can expect from you by mentioning that you love making fitness videos, vlogs, or simple music videos in which you showcase your singing talents. However, it is also indispensable to be as specific as you can, so besides saying that you’re producing fitness videos, it’s also helpful if you mention that you’re making yoga or aerobics videos. Your profile is the first step to establishing communication with new followers, which is why it is important to do everything you can to encourage others to hit the follow button and start communicating with you.
3. Participate in Viral Challenges
Following the latest social media trends is necessary because it enables you to see what other types of content are popular at the moment. Viral challenges, like the recent Kiki challenge, often involve singing and dancing to a popular song, which is why they are a great choice of content for the TikTok platform that is mostly dedicated to music videos. Using trending hashtags in the posts you share on your profile will make your viral challenge videos visible to millions of people, and it can increase your number of followers drastically in just a few days. In addition, a challenge can inspire you to explore a specific topic or a music genre further and help you build an easily recognizable style that can expand the size of your fanbase.
4. Post Your Videos on Other Social Networks
Don’t limit yourself to just one social media account because if you do so, you won’t be able to reach the audiences on platforms like Facebook, YouTube, or Instagram. Facebook alone has 2 billion active users each month, while the size of the audience on YouTube isn’t much smaller. Managing accounts on several social networks under the same name is also an effective way to build your online reputation because people will remember the name they saw on one platform. As a result, they will start following you on the other. Posting music and all various types of videos on multiple social media accounts also means that they are going to be shared by a larger number of people.
5. Don’t Hesitate to Collaborate with Others
Being a one-man or a one-woman show doesn’t always pay off, especially if you’re just starting out. Recording a duo with an equally talented friend or making any other type of collab video can have a positive impact on the size of your fanbase. It is important to choose the people you work with carefully because content creators that already have a lot of followers might not be interested in collaborating with you if the number of followers you have is significantly lower than theirs. The people you choose to work with should also share your passion for the type of video you’re hoping to create since there is no point in inviting someone to make a comedy video with you if their main interest is in fashion. After selecting the person, you’re going to collaborate with. You can use the TikTok’s Duet option that offers an easy way to create a music video with someone who shares your taste in music.
6. Use Video Editing Apps to Make Impressive Videos
All videos, regardless of how short they are, benefit from the video editing process. You don’t have to use professional video editor like Adobe Premiere or Final Cut to edit the videos you share on TikTok, because some other video editing apps offer more eye-catching filters and effects to make a captivating short music video. One of them is Filmora . The TikTok app enables you to remove all unwanted parts of the video clips you recorded, and it also features a rich library of visual effects, but it lacks some more advanced video editing options. If you’d like to create the ghost effect or to clone yourself using apps such as Video Star, Triller or MuStar is a much better option, because they offer a wider range of video editing tools than TikTok. You can also learn more user-created content from User Gallery to empower video creation.
Free download Filmora now and make yourself a superstar on TikTok.
7. Be Unique and Innovative
Find your own voice, because everyone else’s voice is already taken. If you try to imitate the content other creators produce, you’ll never find your own distinctive style. What’s more, the viewers of your video can easily see if you’re really enjoying making the video or not, and in many cases, that may be the reason why they decide to skip hitting the follow button. Chose topics that you’re passionate about because if you’re just following the trends, the content you produce may seem generic. Don’t be afraid to think out of the box and do something new every once in a while. Just to see how your followers react. More often than not, you’ll discover something your fans adore, and you’ll attract new followers that liked your eagerness to try out new things.
8. Keep Things Short and Concise
It is not possible to record videos with the TikTok app that last longer than sixty seconds. Therefore, sticking to the one-minute limit is probably the best way to ensure that your followers watch all videos you post on your account from the beginning until the end. There is no time limit for videos you upload to your account, so you can use your phone’s camera app to make videos that are longer than one minute. However, you should tread carefully since the longer duration of a video can discourage viewers from watching the entire video. Producing short music videos can be a challenging task, but it is also a great way to showcase your creativity and inspire others to follow your work.
9. You’re Entertainer, Act Like One
How can you expect others to have fun while watching your videos, if you don’t have fun making them? Be spontaneous, and enjoy your time in front of the camera. That way you can always keep the spectator guessing what you’re going to do next. Put on a good show, that will leave the viewers of your videos wanting to see more. You can accomplish this by adding a lot of humor to the video or by simply enjoying the moment and going with the flow. Even though there are no recipes to the success of the content you post on the TikTok platform, focusing on your performance while remembering to be funny at times is going to help you increase the number of followers.
10. Post New Content At Magic Hours
Sharing new content at least twice a day will eventually get you a massive following, because it will improve the exposure your videos are getting, but you also have to post videos at the right time. The magic posting hours on TikTok are between 11 am and 5 pm as your followers and their friends are most likely to use the app in that time frame. Get to know your audience and try to understand how frequently and at which hours they’re using the TikTok app. This will help you create a posting schedule that minimizes the chances of posting videos during parts of the day when they get the least amount of exposure.
Conclusion
Be different, be unique, and provide high-quality entertainment to your followers. Try to offer something fresh that will sweep your audience off their feet. The TikTok app features a nearly endless supply of music and video editing options that enable you to express your creativity freely. However, just producing great videos is not enough to attract large audiences since you also have to employ your marketing skills if you want to grow your fanbase. Which strategies for growing followers do you use? Leave a comment and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Social media are offering access to huge audiences, but reaching millions of people is still a challenge that requires a lot of creativity, effort, and planning. TikTok platform, like Instagram or YouTube, can help you become an online celebrity with hundreds of thousands of followers. However, if you want to make your dreams come true, all you have to do is find a way to get ahead of the competition. There are numerous strategies you can use to grow your followers on TikTok, including shortcuts and long-term strategies. In this article, we are going to show you the two methods of getting free TikTok followers.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
Shortcuts to Boost TikTok Followers
Undoubtedly, becoming famous on TikTok is very attractive for lots of TikTok users. No one will be unhappy when he(she) saw the increasing followers of his(her) account, which is closer to his(her) dream of becoming a well-known TikTok influencer. As a result, many TikTokers start to look for the fastest way of getting free TikTok followers.
Here are several apps that may help you achieve your goal.
1. TikFans
As one of the largest TikTok community in the world, TikTokers are able to help each other here to boost account in different aspects like growing free likes and followers. Importantly, this app is free to use.
2. InstaFollowers
InstaFollowers is another tool that you can not only grow Instagram followers but also boost your account on other social media platforms including Facebook, TikTok, YouTube, Twitter, etc. You can choose its free trial before deciding to buy followers.
Source: instafollowers.co
I have to admit the shortcuts of growing TikTok followers are really attractive. However, every coin has two sides. Have you ever thought about the engagement rate of your content if the followers are not real? In the long run, I suggest you could try other tips to skyrocket growth On TikTok. Just keep reading.
How to Get Free Followers on TikTok?
Creating short music videos and posting them online, demands a lot of work because you have to select the song you’re going to use, capture the footage perfectly and edit it before you can share a video on your TikTok profile. Throughout all of the stages of this process, there are things you can do that can help you attract a broad audience, so let’s take a look at some of the best ways to increase the reach of your videos.
1. Follow and Unfollow the Most Popular Musers
This is a simple and effective way to gain the attention of TikTok’s most influential users. Pinpoint the most successful Musers in your niche and follow and unfollow them until they follow you back. Although it may seem silly, this strategy actually works, because, after enough attempts, your favorite members of the platform will look at your profile, and follow you back if they like what they see. Try to comment on their videos, because TikTok stars share on their profiles can potentially increase the chances of being followed back, especially if your comments are always on point. Some of the people whose work you appreciate maybe even willing to share their secrets and help you get more followers.
2. Make Your Profile Look Charming
Every little detail matters when it comes to optimizing your profile. The profile picture, username, or the personal information you provide can all leave a strong impression on people who visit your profile. A long username that is hard to remember isn’t going to help you gain more recognition, mostly because everyone is going to forget it soon after they hear it. Pick a short and catchy username that stands out and try avoiding using different usernames on different social media accounts. Let others know what types of videos they can expect from you by mentioning that you love making fitness videos, vlogs, or simple music videos in which you showcase your singing talents. However, it is also indispensable to be as specific as you can, so besides saying that you’re producing fitness videos, it’s also helpful if you mention that you’re making yoga or aerobics videos. Your profile is the first step to establishing communication with new followers, which is why it is important to do everything you can to encourage others to hit the follow button and start communicating with you.
3. Participate in Viral Challenges
Following the latest social media trends is necessary because it enables you to see what other types of content are popular at the moment. Viral challenges, like the recent Kiki challenge, often involve singing and dancing to a popular song, which is why they are a great choice of content for the TikTok platform that is mostly dedicated to music videos. Using trending hashtags in the posts you share on your profile will make your viral challenge videos visible to millions of people, and it can increase your number of followers drastically in just a few days. In addition, a challenge can inspire you to explore a specific topic or a music genre further and help you build an easily recognizable style that can expand the size of your fanbase.
4. Post Your Videos on Other Social Networks
Don’t limit yourself to just one social media account because if you do so, you won’t be able to reach the audiences on platforms like Facebook, YouTube, or Instagram. Facebook alone has 2 billion active users each month, while the size of the audience on YouTube isn’t much smaller. Managing accounts on several social networks under the same name is also an effective way to build your online reputation because people will remember the name they saw on one platform. As a result, they will start following you on the other. Posting music and all various types of videos on multiple social media accounts also means that they are going to be shared by a larger number of people.
5. Don’t Hesitate to Collaborate with Others
Being a one-man or a one-woman show doesn’t always pay off, especially if you’re just starting out. Recording a duo with an equally talented friend or making any other type of collab video can have a positive impact on the size of your fanbase. It is important to choose the people you work with carefully because content creators that already have a lot of followers might not be interested in collaborating with you if the number of followers you have is significantly lower than theirs. The people you choose to work with should also share your passion for the type of video you’re hoping to create since there is no point in inviting someone to make a comedy video with you if their main interest is in fashion. After selecting the person, you’re going to collaborate with. You can use the TikTok’s Duet option that offers an easy way to create a music video with someone who shares your taste in music.
6. Use Video Editing Apps to Make Impressive Videos
All videos, regardless of how short they are, benefit from the video editing process. You don’t have to use professional video editor like Adobe Premiere or Final Cut to edit the videos you share on TikTok, because some other video editing apps offer more eye-catching filters and effects to make a captivating short music video. One of them is Filmora . The TikTok app enables you to remove all unwanted parts of the video clips you recorded, and it also features a rich library of visual effects, but it lacks some more advanced video editing options. If you’d like to create the ghost effect or to clone yourself using apps such as Video Star, Triller or MuStar is a much better option, because they offer a wider range of video editing tools than TikTok. You can also learn more user-created content from User Gallery to empower video creation.
Free download Filmora now and make yourself a superstar on TikTok.
7. Be Unique and Innovative
Find your own voice, because everyone else’s voice is already taken. If you try to imitate the content other creators produce, you’ll never find your own distinctive style. What’s more, the viewers of your video can easily see if you’re really enjoying making the video or not, and in many cases, that may be the reason why they decide to skip hitting the follow button. Chose topics that you’re passionate about because if you’re just following the trends, the content you produce may seem generic. Don’t be afraid to think out of the box and do something new every once in a while. Just to see how your followers react. More often than not, you’ll discover something your fans adore, and you’ll attract new followers that liked your eagerness to try out new things.
8. Keep Things Short and Concise
It is not possible to record videos with the TikTok app that last longer than sixty seconds. Therefore, sticking to the one-minute limit is probably the best way to ensure that your followers watch all videos you post on your account from the beginning until the end. There is no time limit for videos you upload to your account, so you can use your phone’s camera app to make videos that are longer than one minute. However, you should tread carefully since the longer duration of a video can discourage viewers from watching the entire video. Producing short music videos can be a challenging task, but it is also a great way to showcase your creativity and inspire others to follow your work.
9. You’re Entertainer, Act Like One
How can you expect others to have fun while watching your videos, if you don’t have fun making them? Be spontaneous, and enjoy your time in front of the camera. That way you can always keep the spectator guessing what you’re going to do next. Put on a good show, that will leave the viewers of your videos wanting to see more. You can accomplish this by adding a lot of humor to the video or by simply enjoying the moment and going with the flow. Even though there are no recipes to the success of the content you post on the TikTok platform, focusing on your performance while remembering to be funny at times is going to help you increase the number of followers.
10. Post New Content At Magic Hours
Sharing new content at least twice a day will eventually get you a massive following, because it will improve the exposure your videos are getting, but you also have to post videos at the right time. The magic posting hours on TikTok are between 11 am and 5 pm as your followers and their friends are most likely to use the app in that time frame. Get to know your audience and try to understand how frequently and at which hours they’re using the TikTok app. This will help you create a posting schedule that minimizes the chances of posting videos during parts of the day when they get the least amount of exposure.
Conclusion
Be different, be unique, and provide high-quality entertainment to your followers. Try to offer something fresh that will sweep your audience off their feet. The TikTok app features a nearly endless supply of music and video editing options that enable you to express your creativity freely. However, just producing great videos is not enough to attract large audiences since you also have to employ your marketing skills if you want to grow your fanbase. Which strategies for growing followers do you use? Leave a comment and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Social media are offering access to huge audiences, but reaching millions of people is still a challenge that requires a lot of creativity, effort, and planning. TikTok platform, like Instagram or YouTube, can help you become an online celebrity with hundreds of thousands of followers. However, if you want to make your dreams come true, all you have to do is find a way to get ahead of the competition. There are numerous strategies you can use to grow your followers on TikTok, including shortcuts and long-term strategies. In this article, we are going to show you the two methods of getting free TikTok followers.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
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Shortcuts to Boost TikTok Followers
Undoubtedly, becoming famous on TikTok is very attractive for lots of TikTok users. No one will be unhappy when he(she) saw the increasing followers of his(her) account, which is closer to his(her) dream of becoming a well-known TikTok influencer. As a result, many TikTokers start to look for the fastest way of getting free TikTok followers.
Here are several apps that may help you achieve your goal.
1. TikFans
As one of the largest TikTok community in the world, TikTokers are able to help each other here to boost account in different aspects like growing free likes and followers. Importantly, this app is free to use.
2. InstaFollowers
InstaFollowers is another tool that you can not only grow Instagram followers but also boost your account on other social media platforms including Facebook, TikTok, YouTube, Twitter, etc. You can choose its free trial before deciding to buy followers.
Source: instafollowers.co
I have to admit the shortcuts of growing TikTok followers are really attractive. However, every coin has two sides. Have you ever thought about the engagement rate of your content if the followers are not real? In the long run, I suggest you could try other tips to skyrocket growth On TikTok. Just keep reading.
How to Get Free Followers on TikTok?
Creating short music videos and posting them online, demands a lot of work because you have to select the song you’re going to use, capture the footage perfectly and edit it before you can share a video on your TikTok profile. Throughout all of the stages of this process, there are things you can do that can help you attract a broad audience, so let’s take a look at some of the best ways to increase the reach of your videos.
1. Follow and Unfollow the Most Popular Musers
This is a simple and effective way to gain the attention of TikTok’s most influential users. Pinpoint the most successful Musers in your niche and follow and unfollow them until they follow you back. Although it may seem silly, this strategy actually works, because, after enough attempts, your favorite members of the platform will look at your profile, and follow you back if they like what they see. Try to comment on their videos, because TikTok stars share on their profiles can potentially increase the chances of being followed back, especially if your comments are always on point. Some of the people whose work you appreciate maybe even willing to share their secrets and help you get more followers.
2. Make Your Profile Look Charming
Every little detail matters when it comes to optimizing your profile. The profile picture, username, or the personal information you provide can all leave a strong impression on people who visit your profile. A long username that is hard to remember isn’t going to help you gain more recognition, mostly because everyone is going to forget it soon after they hear it. Pick a short and catchy username that stands out and try avoiding using different usernames on different social media accounts. Let others know what types of videos they can expect from you by mentioning that you love making fitness videos, vlogs, or simple music videos in which you showcase your singing talents. However, it is also indispensable to be as specific as you can, so besides saying that you’re producing fitness videos, it’s also helpful if you mention that you’re making yoga or aerobics videos. Your profile is the first step to establishing communication with new followers, which is why it is important to do everything you can to encourage others to hit the follow button and start communicating with you.
3. Participate in Viral Challenges
Following the latest social media trends is necessary because it enables you to see what other types of content are popular at the moment. Viral challenges, like the recent Kiki challenge, often involve singing and dancing to a popular song, which is why they are a great choice of content for the TikTok platform that is mostly dedicated to music videos. Using trending hashtags in the posts you share on your profile will make your viral challenge videos visible to millions of people, and it can increase your number of followers drastically in just a few days. In addition, a challenge can inspire you to explore a specific topic or a music genre further and help you build an easily recognizable style that can expand the size of your fanbase.
4. Post Your Videos on Other Social Networks
Don’t limit yourself to just one social media account because if you do so, you won’t be able to reach the audiences on platforms like Facebook, YouTube, or Instagram. Facebook alone has 2 billion active users each month, while the size of the audience on YouTube isn’t much smaller. Managing accounts on several social networks under the same name is also an effective way to build your online reputation because people will remember the name they saw on one platform. As a result, they will start following you on the other. Posting music and all various types of videos on multiple social media accounts also means that they are going to be shared by a larger number of people.
5. Don’t Hesitate to Collaborate with Others
Being a one-man or a one-woman show doesn’t always pay off, especially if you’re just starting out. Recording a duo with an equally talented friend or making any other type of collab video can have a positive impact on the size of your fanbase. It is important to choose the people you work with carefully because content creators that already have a lot of followers might not be interested in collaborating with you if the number of followers you have is significantly lower than theirs. The people you choose to work with should also share your passion for the type of video you’re hoping to create since there is no point in inviting someone to make a comedy video with you if their main interest is in fashion. After selecting the person, you’re going to collaborate with. You can use the TikTok’s Duet option that offers an easy way to create a music video with someone who shares your taste in music.
6. Use Video Editing Apps to Make Impressive Videos
All videos, regardless of how short they are, benefit from the video editing process. You don’t have to use professional video editor like Adobe Premiere or Final Cut to edit the videos you share on TikTok, because some other video editing apps offer more eye-catching filters and effects to make a captivating short music video. One of them is Filmora . The TikTok app enables you to remove all unwanted parts of the video clips you recorded, and it also features a rich library of visual effects, but it lacks some more advanced video editing options. If you’d like to create the ghost effect or to clone yourself using apps such as Video Star, Triller or MuStar is a much better option, because they offer a wider range of video editing tools than TikTok. You can also learn more user-created content from User Gallery to empower video creation.
Free download Filmora now and make yourself a superstar on TikTok.
7. Be Unique and Innovative
Find your own voice, because everyone else’s voice is already taken. If you try to imitate the content other creators produce, you’ll never find your own distinctive style. What’s more, the viewers of your video can easily see if you’re really enjoying making the video or not, and in many cases, that may be the reason why they decide to skip hitting the follow button. Chose topics that you’re passionate about because if you’re just following the trends, the content you produce may seem generic. Don’t be afraid to think out of the box and do something new every once in a while. Just to see how your followers react. More often than not, you’ll discover something your fans adore, and you’ll attract new followers that liked your eagerness to try out new things.
8. Keep Things Short and Concise
It is not possible to record videos with the TikTok app that last longer than sixty seconds. Therefore, sticking to the one-minute limit is probably the best way to ensure that your followers watch all videos you post on your account from the beginning until the end. There is no time limit for videos you upload to your account, so you can use your phone’s camera app to make videos that are longer than one minute. However, you should tread carefully since the longer duration of a video can discourage viewers from watching the entire video. Producing short music videos can be a challenging task, but it is also a great way to showcase your creativity and inspire others to follow your work.
9. You’re Entertainer, Act Like One
How can you expect others to have fun while watching your videos, if you don’t have fun making them? Be spontaneous, and enjoy your time in front of the camera. That way you can always keep the spectator guessing what you’re going to do next. Put on a good show, that will leave the viewers of your videos wanting to see more. You can accomplish this by adding a lot of humor to the video or by simply enjoying the moment and going with the flow. Even though there are no recipes to the success of the content you post on the TikTok platform, focusing on your performance while remembering to be funny at times is going to help you increase the number of followers.
10. Post New Content At Magic Hours
Sharing new content at least twice a day will eventually get you a massive following, because it will improve the exposure your videos are getting, but you also have to post videos at the right time. The magic posting hours on TikTok are between 11 am and 5 pm as your followers and their friends are most likely to use the app in that time frame. Get to know your audience and try to understand how frequently and at which hours they’re using the TikTok app. This will help you create a posting schedule that minimizes the chances of posting videos during parts of the day when they get the least amount of exposure.
Conclusion
Be different, be unique, and provide high-quality entertainment to your followers. Try to offer something fresh that will sweep your audience off their feet. The TikTok app features a nearly endless supply of music and video editing options that enable you to express your creativity freely. However, just producing great videos is not enough to attract large audiences since you also have to employ your marketing skills if you want to grow your fanbase. Which strategies for growing followers do you use? Leave a comment and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Social media are offering access to huge audiences, but reaching millions of people is still a challenge that requires a lot of creativity, effort, and planning. TikTok platform, like Instagram or YouTube, can help you become an online celebrity with hundreds of thousands of followers. However, if you want to make your dreams come true, all you have to do is find a way to get ahead of the competition. There are numerous strategies you can use to grow your followers on TikTok, including shortcuts and long-term strategies. In this article, we are going to show you the two methods of getting free TikTok followers.
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- 100 Million+ Users
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Shortcuts to Boost TikTok Followers
Undoubtedly, becoming famous on TikTok is very attractive for lots of TikTok users. No one will be unhappy when he(she) saw the increasing followers of his(her) account, which is closer to his(her) dream of becoming a well-known TikTok influencer. As a result, many TikTokers start to look for the fastest way of getting free TikTok followers.
Here are several apps that may help you achieve your goal.
1. TikFans
As one of the largest TikTok community in the world, TikTokers are able to help each other here to boost account in different aspects like growing free likes and followers. Importantly, this app is free to use.
2. InstaFollowers
InstaFollowers is another tool that you can not only grow Instagram followers but also boost your account on other social media platforms including Facebook, TikTok, YouTube, Twitter, etc. You can choose its free trial before deciding to buy followers.
Source: instafollowers.co
I have to admit the shortcuts of growing TikTok followers are really attractive. However, every coin has two sides. Have you ever thought about the engagement rate of your content if the followers are not real? In the long run, I suggest you could try other tips to skyrocket growth On TikTok. Just keep reading.
How to Get Free Followers on TikTok?
Creating short music videos and posting them online, demands a lot of work because you have to select the song you’re going to use, capture the footage perfectly and edit it before you can share a video on your TikTok profile. Throughout all of the stages of this process, there are things you can do that can help you attract a broad audience, so let’s take a look at some of the best ways to increase the reach of your videos.
1. Follow and Unfollow the Most Popular Musers
This is a simple and effective way to gain the attention of TikTok’s most influential users. Pinpoint the most successful Musers in your niche and follow and unfollow them until they follow you back. Although it may seem silly, this strategy actually works, because, after enough attempts, your favorite members of the platform will look at your profile, and follow you back if they like what they see. Try to comment on their videos, because TikTok stars share on their profiles can potentially increase the chances of being followed back, especially if your comments are always on point. Some of the people whose work you appreciate maybe even willing to share their secrets and help you get more followers.
2. Make Your Profile Look Charming
Every little detail matters when it comes to optimizing your profile. The profile picture, username, or the personal information you provide can all leave a strong impression on people who visit your profile. A long username that is hard to remember isn’t going to help you gain more recognition, mostly because everyone is going to forget it soon after they hear it. Pick a short and catchy username that stands out and try avoiding using different usernames on different social media accounts. Let others know what types of videos they can expect from you by mentioning that you love making fitness videos, vlogs, or simple music videos in which you showcase your singing talents. However, it is also indispensable to be as specific as you can, so besides saying that you’re producing fitness videos, it’s also helpful if you mention that you’re making yoga or aerobics videos. Your profile is the first step to establishing communication with new followers, which is why it is important to do everything you can to encourage others to hit the follow button and start communicating with you.
3. Participate in Viral Challenges
Following the latest social media trends is necessary because it enables you to see what other types of content are popular at the moment. Viral challenges, like the recent Kiki challenge, often involve singing and dancing to a popular song, which is why they are a great choice of content for the TikTok platform that is mostly dedicated to music videos. Using trending hashtags in the posts you share on your profile will make your viral challenge videos visible to millions of people, and it can increase your number of followers drastically in just a few days. In addition, a challenge can inspire you to explore a specific topic or a music genre further and help you build an easily recognizable style that can expand the size of your fanbase.
4. Post Your Videos on Other Social Networks
Don’t limit yourself to just one social media account because if you do so, you won’t be able to reach the audiences on platforms like Facebook, YouTube, or Instagram. Facebook alone has 2 billion active users each month, while the size of the audience on YouTube isn’t much smaller. Managing accounts on several social networks under the same name is also an effective way to build your online reputation because people will remember the name they saw on one platform. As a result, they will start following you on the other. Posting music and all various types of videos on multiple social media accounts also means that they are going to be shared by a larger number of people.
5. Don’t Hesitate to Collaborate with Others
Being a one-man or a one-woman show doesn’t always pay off, especially if you’re just starting out. Recording a duo with an equally talented friend or making any other type of collab video can have a positive impact on the size of your fanbase. It is important to choose the people you work with carefully because content creators that already have a lot of followers might not be interested in collaborating with you if the number of followers you have is significantly lower than theirs. The people you choose to work with should also share your passion for the type of video you’re hoping to create since there is no point in inviting someone to make a comedy video with you if their main interest is in fashion. After selecting the person, you’re going to collaborate with. You can use the TikTok’s Duet option that offers an easy way to create a music video with someone who shares your taste in music.
6. Use Video Editing Apps to Make Impressive Videos
All videos, regardless of how short they are, benefit from the video editing process. You don’t have to use professional video editor like Adobe Premiere or Final Cut to edit the videos you share on TikTok, because some other video editing apps offer more eye-catching filters and effects to make a captivating short music video. One of them is Filmora . The TikTok app enables you to remove all unwanted parts of the video clips you recorded, and it also features a rich library of visual effects, but it lacks some more advanced video editing options. If you’d like to create the ghost effect or to clone yourself using apps such as Video Star, Triller or MuStar is a much better option, because they offer a wider range of video editing tools than TikTok. You can also learn more user-created content from User Gallery to empower video creation.
Free download Filmora now and make yourself a superstar on TikTok.
7. Be Unique and Innovative
Find your own voice, because everyone else’s voice is already taken. If you try to imitate the content other creators produce, you’ll never find your own distinctive style. What’s more, the viewers of your video can easily see if you’re really enjoying making the video or not, and in many cases, that may be the reason why they decide to skip hitting the follow button. Chose topics that you’re passionate about because if you’re just following the trends, the content you produce may seem generic. Don’t be afraid to think out of the box and do something new every once in a while. Just to see how your followers react. More often than not, you’ll discover something your fans adore, and you’ll attract new followers that liked your eagerness to try out new things.
8. Keep Things Short and Concise
It is not possible to record videos with the TikTok app that last longer than sixty seconds. Therefore, sticking to the one-minute limit is probably the best way to ensure that your followers watch all videos you post on your account from the beginning until the end. There is no time limit for videos you upload to your account, so you can use your phone’s camera app to make videos that are longer than one minute. However, you should tread carefully since the longer duration of a video can discourage viewers from watching the entire video. Producing short music videos can be a challenging task, but it is also a great way to showcase your creativity and inspire others to follow your work.
9. You’re Entertainer, Act Like One
How can you expect others to have fun while watching your videos, if you don’t have fun making them? Be spontaneous, and enjoy your time in front of the camera. That way you can always keep the spectator guessing what you’re going to do next. Put on a good show, that will leave the viewers of your videos wanting to see more. You can accomplish this by adding a lot of humor to the video or by simply enjoying the moment and going with the flow. Even though there are no recipes to the success of the content you post on the TikTok platform, focusing on your performance while remembering to be funny at times is going to help you increase the number of followers.
10. Post New Content At Magic Hours
Sharing new content at least twice a day will eventually get you a massive following, because it will improve the exposure your videos are getting, but you also have to post videos at the right time. The magic posting hours on TikTok are between 11 am and 5 pm as your followers and their friends are most likely to use the app in that time frame. Get to know your audience and try to understand how frequently and at which hours they’re using the TikTok app. This will help you create a posting schedule that minimizes the chances of posting videos during parts of the day when they get the least amount of exposure.
Conclusion
Be different, be unique, and provide high-quality entertainment to your followers. Try to offer something fresh that will sweep your audience off their feet. The TikTok app features a nearly endless supply of music and video editing options that enable you to express your creativity freely. However, just producing great videos is not enough to attract large audiences since you also have to employ your marketing skills if you want to grow your fanbase. Which strategies for growing followers do you use? Leave a comment and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: "[Updated] The Essentials of TikTok Promotion Best Practices and Peak Examples for 2024"
- Author: Kenneth
- Created at : 2024-05-23 01:57:57
- Updated at : 2024-05-24 01:57:57
- Link: https://tiktok-video-files.techidaily.com/updated-the-essentials-of-tiktok-promotion-best-practices-and-peak-examples-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
