Pioneering TikTok Ads: Trends & Proven Effective Examples

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Instant Tune Livestreams on Douyin

How to Go Live on TikTok/Musical.ly in 2024

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok platform is popular worldwide as it allows individuals to create stunning videos online . Live streaming is one of the best techniques to stay connected with fans online. It can also help you get some gifts and donations.

You might be aware of the fact that the TikTok/Musical.ly app is not just for creating lip-syncing videos rather it also allows users to create some interesting content online. It can be used to send messages, to enjoy live broadcasting as well as to create videos with social media tips and ideas . This platform welcomes a variety of genres including acting, dancing, comedy, and drama as well.

You may also like: Best Live Streaming Software in 2024>>

• Part 1: Why do you Need to Go Live on TikTok?
• Part 2: How to Prepare before Live Streaming on TikTok?
• Part 3: Recommend video editor for editing TikTok videos
• Part 4: How to Go Live on Tik Tok in 2024
• Part 5: Quick Fix: Why can’t you go live on Tik Tok?

Why do you Need to Go Live on TikTok?

In this competitive world, one cannot wait for the news crews to live, so social media applications like TikTok, Facebook, and Instagram have been gaining a giant notice in recent days.

Although chats, video calls, status updates, stickers, gif images, amazing smileys are in existence to make the communication within individuals more active, the users require something realistic, and this is where live streaming comes of great help.

Among the emerging platforms, TikTok is becoming a popular one used by more than 600 million users, especially recognized as the ‘lip-syncing app”. It allows users to make live videos, share video clips, add various AR filter effects, and synchronizing with musical tracks.

Globally, Tiktok is in the top 10 social media applications that help create video content in minutes that can be creative or fun-oriented by the inclusion of masks, stickers, effects, sounds, and so on.

Currently, many individuals are interested in making live videos, and this is where the competition between tiktokers rises. The primary users of TikTok are adults and teens-this is what makes TikTok the best live streaming platform.

How to Prepare before Live Streaming on TikTok?

Source: https://www.lynda.com/

The abrupt motto of TikTok is simplicity and loyalty, where it allows real people to post their real live video despite them being perfect or not. There are quite small preparations that need to be done for your live video to be a trending one.

• As an initial preparation, choose the music track or the content to which you are about to make a live video.
• Think of the style and the way you are about to present yourself before the camera.
• Set an appropriate background suitable for the particular situation and get the props if needed.
• Dress up an adorably manner and make grooming with mild makeup.
• Make sure your additional equipment essential for live video is on hand.

Filmora: Recommended video editor for editing TikTok videos on Windows & Mac

You may have noticed that the video editing apps on iOS and Android isn’t powerful enough as desktop video editing software. If you want to stand out in TikTok or other social media platforms, you need a powerful yet time-saving (i.e., easy to use) video editing software to handle videos. We recommend you to try Recommended Facebook Photo Slideshow Maker: Wondershare Filmora to trim and cut unwanted frames, add filters, overlays, titles & text, audio, and cool effects, change video speed to fast forward or slow down. The Filmora video editor features lots of presets which allow you to apply quickly to saving time. Click the Free Download button to download and try this amazing video editor and empower your imagination.

---

Those who are going to use the Tik Tok app for the very first time to go live may find it a little difficult to do. Don’t worry! This article can help you better with all the essential steps that you need to follow.

How to Go Live on Tik Tok in 2021

App developers add few amazing features to the Tik Tok app with the 2018 update. These new effects lead to the drastically wonderful interface, and the app is now appearing more stunning. One of the best additions they have made to Tik Tok is the Go Live feature. However, those who are new to this feature are advised to follow these simple steps:

Step 1: First of all, open Tik Tok including the popular Musical.ly app.

Step 2: Now hit the Plus + button available on the bottom of the screen.

Step 3: As soon as the app opens its video screen, hit the Live button that is available beside the recording button.

Step 4: It is time to add an eye-catching title to your live stream. Make sure you choose a few valuable words that can capture the audience’s attention online. (Note that you cannot use banned words to your collections.)

Step 5: Now hit the “Go Live” button and your streaming will begin instantly.

TikTok video making tips: How to Clone yourself on TikTok>>

Quick Fix: Why can’t you go live on Tik Tok?

Some people also complain that they are not able to find Go Live feature on the Tik Tok app. Well! If this is happening with you too; go through these details below:

• Note that, Go Live feature is currently in the testing phase; hence, it is not available to all users. In order to use this feature, it is important to use the latest version of the TikTok app.
• Users these days are restricted to use banned words to their live videos. The list includes BFF, follow, fan, duet, donation and drama queen, etc. It is better to use some alternating words to make your video valuable online.
• In case if you are not able to see the Live Button on the screen; the chances are that your device is doing some audio recording because the Live option disappears during such recordings. There is no need to go to any song rather you have to hit the Plus+ button available on the bottom of the screen, and soon a video button will appear on the screen, besides this button; you will also find the option to Go Live.
• Some rumors say that the Tik Tok app allows only 1k fans to go live at an instant; however, reports say that this count keeps on varying in different countries.

Conclusion:

Probably, now you have collected all the essential information about the Go Live feature of the TikTok app. This is another interesting thing to do online but make sure you have an updated version of the app to start creating your own live streams using TikTok. Prefer to use some interesting captions for your live videos so that they can capture more attention online.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok platform is popular worldwide as it allows individuals to create stunning videos online . Live streaming is one of the best techniques to stay connected with fans online. It can also help you get some gifts and donations.

You might be aware of the fact that the TikTok/Musical.ly app is not just for creating lip-syncing videos rather it also allows users to create some interesting content online. It can be used to send messages, to enjoy live broadcasting as well as to create videos with social media tips and ideas . This platform welcomes a variety of genres including acting, dancing, comedy, and drama as well.

You may also like: Best Live Streaming Software in 2024>>

• Part 1: Why do you Need to Go Live on TikTok?
• Part 2: How to Prepare before Live Streaming on TikTok?
• Part 3: Recommend video editor for editing TikTok videos
• Part 4: How to Go Live on Tik Tok in 2024
• Part 5: Quick Fix: Why can’t you go live on Tik Tok?

Why do you Need to Go Live on TikTok?

In this competitive world, one cannot wait for the news crews to live, so social media applications like TikTok, Facebook, and Instagram have been gaining a giant notice in recent days.

Although chats, video calls, status updates, stickers, gif images, amazing smileys are in existence to make the communication within individuals more active, the users require something realistic, and this is where live streaming comes of great help.

Among the emerging platforms, TikTok is becoming a popular one used by more than 600 million users, especially recognized as the ‘lip-syncing app”. It allows users to make live videos, share video clips, add various AR filter effects, and synchronizing with musical tracks.

Globally, Tiktok is in the top 10 social media applications that help create video content in minutes that can be creative or fun-oriented by the inclusion of masks, stickers, effects, sounds, and so on.

Currently, many individuals are interested in making live videos, and this is where the competition between tiktokers rises. The primary users of TikTok are adults and teens-this is what makes TikTok the best live streaming platform.

How to Prepare before Live Streaming on TikTok?

Source: https://www.lynda.com/

The abrupt motto of TikTok is simplicity and loyalty, where it allows real people to post their real live video despite them being perfect or not. There are quite small preparations that need to be done for your live video to be a trending one.

• As an initial preparation, choose the music track or the content to which you are about to make a live video.
• Think of the style and the way you are about to present yourself before the camera.
• Set an appropriate background suitable for the particular situation and get the props if needed.
• Dress up an adorably manner and make grooming with mild makeup.
• Make sure your additional equipment essential for live video is on hand.

Filmora: Recommended video editor for editing TikTok videos on Windows & Mac

You may have noticed that the video editing apps on iOS and Android isn’t powerful enough as desktop video editing software. If you want to stand out in TikTok or other social media platforms, you need a powerful yet time-saving (i.e., easy to use) video editing software to handle videos. We recommend you to try Recommended Facebook Photo Slideshow Maker: Wondershare Filmora to trim and cut unwanted frames, add filters, overlays, titles & text, audio, and cool effects, change video speed to fast forward or slow down. The Filmora video editor features lots of presets which allow you to apply quickly to saving time. Click the Free Download button to download and try this amazing video editor and empower your imagination.

---

Those who are going to use the Tik Tok app for the very first time to go live may find it a little difficult to do. Don’t worry! This article can help you better with all the essential steps that you need to follow.

How to Go Live on Tik Tok in 2021

App developers add few amazing features to the Tik Tok app with the 2018 update. These new effects lead to the drastically wonderful interface, and the app is now appearing more stunning. One of the best additions they have made to Tik Tok is the Go Live feature. However, those who are new to this feature are advised to follow these simple steps:

Step 1: First of all, open Tik Tok including the popular Musical.ly app.

Step 2: Now hit the Plus + button available on the bottom of the screen.

Step 3: As soon as the app opens its video screen, hit the Live button that is available beside the recording button.

Step 4: It is time to add an eye-catching title to your live stream. Make sure you choose a few valuable words that can capture the audience’s attention online. (Note that you cannot use banned words to your collections.)

Step 5: Now hit the “Go Live” button and your streaming will begin instantly.

TikTok video making tips: How to Clone yourself on TikTok>>

Quick Fix: Why can’t you go live on Tik Tok?

Some people also complain that they are not able to find Go Live feature on the Tik Tok app. Well! If this is happening with you too; go through these details below:

• Note that, Go Live feature is currently in the testing phase; hence, it is not available to all users. In order to use this feature, it is important to use the latest version of the TikTok app.
• Users these days are restricted to use banned words to their live videos. The list includes BFF, follow, fan, duet, donation and drama queen, etc. It is better to use some alternating words to make your video valuable online.
• In case if you are not able to see the Live Button on the screen; the chances are that your device is doing some audio recording because the Live option disappears during such recordings. There is no need to go to any song rather you have to hit the Plus+ button available on the bottom of the screen, and soon a video button will appear on the screen, besides this button; you will also find the option to Go Live.
• Some rumors say that the Tik Tok app allows only 1k fans to go live at an instant; however, reports say that this count keeps on varying in different countries.

Conclusion:

Probably, now you have collected all the essential information about the Go Live feature of the TikTok app. This is another interesting thing to do online but make sure you have an updated version of the app to start creating your own live streams using TikTok. Prefer to use some interesting captions for your live videos so that they can capture more attention online.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok platform is popular worldwide as it allows individuals to create stunning videos online . Live streaming is one of the best techniques to stay connected with fans online. It can also help you get some gifts and donations.

You might be aware of the fact that the TikTok/Musical.ly app is not just for creating lip-syncing videos rather it also allows users to create some interesting content online. It can be used to send messages, to enjoy live broadcasting as well as to create videos with social media tips and ideas . This platform welcomes a variety of genres including acting, dancing, comedy, and drama as well.

You may also like: Best Live Streaming Software in 2024>>

• Part 1: Why do you Need to Go Live on TikTok?
• Part 2: How to Prepare before Live Streaming on TikTok?
• Part 3: Recommend video editor for editing TikTok videos
• Part 4: How to Go Live on Tik Tok in 2024
• Part 5: Quick Fix: Why can’t you go live on Tik Tok?

Why do you Need to Go Live on TikTok?

In this competitive world, one cannot wait for the news crews to live, so social media applications like TikTok, Facebook, and Instagram have been gaining a giant notice in recent days.

Although chats, video calls, status updates, stickers, gif images, amazing smileys are in existence to make the communication within individuals more active, the users require something realistic, and this is where live streaming comes of great help.

Among the emerging platforms, TikTok is becoming a popular one used by more than 600 million users, especially recognized as the ‘lip-syncing app”. It allows users to make live videos, share video clips, add various AR filter effects, and synchronizing with musical tracks.

Globally, Tiktok is in the top 10 social media applications that help create video content in minutes that can be creative or fun-oriented by the inclusion of masks, stickers, effects, sounds, and so on.

Currently, many individuals are interested in making live videos, and this is where the competition between tiktokers rises. The primary users of TikTok are adults and teens-this is what makes TikTok the best live streaming platform.

How to Prepare before Live Streaming on TikTok?

Source: https://www.lynda.com/

The abrupt motto of TikTok is simplicity and loyalty, where it allows real people to post their real live video despite them being perfect or not. There are quite small preparations that need to be done for your live video to be a trending one.

• As an initial preparation, choose the music track or the content to which you are about to make a live video.
• Think of the style and the way you are about to present yourself before the camera.
• Set an appropriate background suitable for the particular situation and get the props if needed.
• Dress up an adorably manner and make grooming with mild makeup.
• Make sure your additional equipment essential for live video is on hand.

Filmora: Recommended video editor for editing TikTok videos on Windows & Mac

You may have noticed that the video editing apps on iOS and Android isn’t powerful enough as desktop video editing software. If you want to stand out in TikTok or other social media platforms, you need a powerful yet time-saving (i.e., easy to use) video editing software to handle videos. We recommend you to try Recommended Facebook Photo Slideshow Maker: Wondershare Filmora to trim and cut unwanted frames, add filters, overlays, titles & text, audio, and cool effects, change video speed to fast forward or slow down. The Filmora video editor features lots of presets which allow you to apply quickly to saving time. Click the Free Download button to download and try this amazing video editor and empower your imagination.

---

Those who are going to use the Tik Tok app for the very first time to go live may find it a little difficult to do. Don’t worry! This article can help you better with all the essential steps that you need to follow.

How to Go Live on Tik Tok in 2021

App developers add few amazing features to the Tik Tok app with the 2018 update. These new effects lead to the drastically wonderful interface, and the app is now appearing more stunning. One of the best additions they have made to Tik Tok is the Go Live feature. However, those who are new to this feature are advised to follow these simple steps:

Step 1: First of all, open Tik Tok including the popular Musical.ly app.

Step 2: Now hit the Plus + button available on the bottom of the screen.

Step 3: As soon as the app opens its video screen, hit the Live button that is available beside the recording button.

Step 4: It is time to add an eye-catching title to your live stream. Make sure you choose a few valuable words that can capture the audience’s attention online. (Note that you cannot use banned words to your collections.)

Step 5: Now hit the “Go Live” button and your streaming will begin instantly.

TikTok video making tips: How to Clone yourself on TikTok>>

Quick Fix: Why can’t you go live on Tik Tok?

Some people also complain that they are not able to find Go Live feature on the Tik Tok app. Well! If this is happening with you too; go through these details below:

• Note that, Go Live feature is currently in the testing phase; hence, it is not available to all users. In order to use this feature, it is important to use the latest version of the TikTok app.
• Users these days are restricted to use banned words to their live videos. The list includes BFF, follow, fan, duet, donation and drama queen, etc. It is better to use some alternating words to make your video valuable online.
• In case if you are not able to see the Live Button on the screen; the chances are that your device is doing some audio recording because the Live option disappears during such recordings. There is no need to go to any song rather you have to hit the Plus+ button available on the bottom of the screen, and soon a video button will appear on the screen, besides this button; you will also find the option to Go Live.
• Some rumors say that the Tik Tok app allows only 1k fans to go live at an instant; however, reports say that this count keeps on varying in different countries.

Conclusion:

Probably, now you have collected all the essential information about the Go Live feature of the TikTok app. This is another interesting thing to do online but make sure you have an updated version of the app to start creating your own live streams using TikTok. Prefer to use some interesting captions for your live videos so that they can capture more attention online.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok platform is popular worldwide as it allows individuals to create stunning videos online . Live streaming is one of the best techniques to stay connected with fans online. It can also help you get some gifts and donations.

You might be aware of the fact that the TikTok/Musical.ly app is not just for creating lip-syncing videos rather it also allows users to create some interesting content online. It can be used to send messages, to enjoy live broadcasting as well as to create videos with social media tips and ideas . This platform welcomes a variety of genres including acting, dancing, comedy, and drama as well.

You may also like: Best Live Streaming Software in 2024>>

• Part 1: Why do you Need to Go Live on TikTok?
• Part 2: How to Prepare before Live Streaming on TikTok?
• Part 3: Recommend video editor for editing TikTok videos
• Part 4: How to Go Live on Tik Tok in 2024
• Part 5: Quick Fix: Why can’t you go live on Tik Tok?

Why do you Need to Go Live on TikTok?

In this competitive world, one cannot wait for the news crews to live, so social media applications like TikTok, Facebook, and Instagram have been gaining a giant notice in recent days.

Although chats, video calls, status updates, stickers, gif images, amazing smileys are in existence to make the communication within individuals more active, the users require something realistic, and this is where live streaming comes of great help.

Among the emerging platforms, TikTok is becoming a popular one used by more than 600 million users, especially recognized as the ‘lip-syncing app”. It allows users to make live videos, share video clips, add various AR filter effects, and synchronizing with musical tracks.

Globally, Tiktok is in the top 10 social media applications that help create video content in minutes that can be creative or fun-oriented by the inclusion of masks, stickers, effects, sounds, and so on.

Currently, many individuals are interested in making live videos, and this is where the competition between tiktokers rises. The primary users of TikTok are adults and teens-this is what makes TikTok the best live streaming platform.

How to Prepare before Live Streaming on TikTok?

Source: https://www.lynda.com/

The abrupt motto of TikTok is simplicity and loyalty, where it allows real people to post their real live video despite them being perfect or not. There are quite small preparations that need to be done for your live video to be a trending one.

• As an initial preparation, choose the music track or the content to which you are about to make a live video.
• Think of the style and the way you are about to present yourself before the camera.
• Set an appropriate background suitable for the particular situation and get the props if needed.
• Dress up an adorably manner and make grooming with mild makeup.
• Make sure your additional equipment essential for live video is on hand.

Filmora: Recommended video editor for editing TikTok videos on Windows & Mac

You may have noticed that the video editing apps on iOS and Android isn’t powerful enough as desktop video editing software. If you want to stand out in TikTok or other social media platforms, you need a powerful yet time-saving (i.e., easy to use) video editing software to handle videos. We recommend you to try Recommended Facebook Photo Slideshow Maker: Wondershare Filmora to trim and cut unwanted frames, add filters, overlays, titles & text, audio, and cool effects, change video speed to fast forward or slow down. The Filmora video editor features lots of presets which allow you to apply quickly to saving time. Click the Free Download button to download and try this amazing video editor and empower your imagination.

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Those who are going to use the Tik Tok app for the very first time to go live may find it a little difficult to do. Don’t worry! This article can help you better with all the essential steps that you need to follow.

How to Go Live on Tik Tok in 2021

App developers add few amazing features to the Tik Tok app with the 2018 update. These new effects lead to the drastically wonderful interface, and the app is now appearing more stunning. One of the best additions they have made to Tik Tok is the Go Live feature. However, those who are new to this feature are advised to follow these simple steps:

Step 1: First of all, open Tik Tok including the popular Musical.ly app.

Step 2: Now hit the Plus + button available on the bottom of the screen.

Step 3: As soon as the app opens its video screen, hit the Live button that is available beside the recording button.

Step 4: It is time to add an eye-catching title to your live stream. Make sure you choose a few valuable words that can capture the audience’s attention online. (Note that you cannot use banned words to your collections.)

Step 5: Now hit the “Go Live” button and your streaming will begin instantly.

TikTok video making tips: How to Clone yourself on TikTok>>

Quick Fix: Why can’t you go live on Tik Tok?

Some people also complain that they are not able to find Go Live feature on the Tik Tok app. Well! If this is happening with you too; go through these details below:

• Note that, Go Live feature is currently in the testing phase; hence, it is not available to all users. In order to use this feature, it is important to use the latest version of the TikTok app.
• Users these days are restricted to use banned words to their live videos. The list includes BFF, follow, fan, duet, donation and drama queen, etc. It is better to use some alternating words to make your video valuable online.
• In case if you are not able to see the Live Button on the screen; the chances are that your device is doing some audio recording because the Live option disappears during such recordings. There is no need to go to any song rather you have to hit the Plus+ button available on the bottom of the screen, and soon a video button will appear on the screen, besides this button; you will also find the option to Go Live.
• Some rumors say that the Tik Tok app allows only 1k fans to go live at an instant; however, reports say that this count keeps on varying in different countries.

Conclusion:

Probably, now you have collected all the essential information about the Go Live feature of the TikTok app. This is another interesting thing to do online but make sure you have an updated version of the app to start creating your own live streams using TikTok. Prefer to use some interesting captions for your live videos so that they can capture more attention online.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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