[Updated] Master the Art of Connection with These Top 20 TikTok Caption Techniques

[Updated] Master the Art of Connection with These Top 20 TikTok Caption Techniques

Kenneth Lv11

Master the Art of Connection with These Top 20 TikTok Caption Techniques

TikTok is one of the ideal social media handles that has gained a reputation over the years. It seems to favor teens because of the dynamic content of short videos. Most young people find them unique and opt to spend time entertaining themselves on Tiktok.

Whether you are new or a veteran on Tiktok, you need to grow your profile to get more subscribers. So, how do you do it? Have you heard of captions and bios? That’s all that you need. Well, you don’t need to concern about that because we have got you covered with some fabulous TikTok captions ideas that are easy to use.

In this article

01 What is a Caption on TikTok?

02 Best 20 TikTok Caption Ideas of 2022

03 How to Add Texts/Captions to TikTok Videos

04 How to Add Captions to TikTok Videos with Filmora?

Part 1: What is a Caption on TikTok?

A caption is what you will need to make your videos stand out just by using a few phrases. Of course, you will want your video to be captivating and get more subscribers. A good caption would be short and straightforward, but at the same time, exciting. All you need is to get an excellent caption to promote your entertaining video.

To make it even better, make sure that it is so good to the extent that viewers recommend their friends to watch it. And guess what? That’s how you grow your profile. You don’t need to invest so much time thinking about creating. That is the simplest way of getting your video viral. If that still sounds difficult, you can use one of these 20 TikTok captions ideas in one of your videos.

After posting the video, please take a minute and go back to confirm whether you have done it right without forgetting to include an excellent TikTok username. Also, don’t forget to go through some of your best videos, like dances or anything you like.

Part 2: Best 20 TikTok Caption Ideas of 2022

Coming up with a good Tiktok video may be challenging because it is not about getting into a lovely place and beginning to shoot some videos. Yes, you might have all the resources but lack a good caption. Make your video the best by being creative. Aesthetic usernames for TikTok, complemented with a caption, will boost your views. A caption will determine whether your video gets viewed by many people or a few people. Therefore, consider investing time in creating a nice one that will market your video out there. If you don’t have spare time for all that, here are some of the best captions you can use.

Funny Captions

1. “Getting the best house for your content.”

2. “Best dancing moves are never created unless they check out mine.”

3. “It’s the dancing captain on the move.”

4. “Here’s why Dunkin Donuts is going to give me his hand.”

5. “Already famous on TikTok? This is how I made it.”

Cute captions

1. “No one can challenge me unless I accept defeat.”

2. “Do this to find love on TikTok.”

3. “No dancing, no life.”

4. “I’m the one to receive the audio reward.”

5. “A true friend must include you on Tiktok.”

Quote Captions

1. “Dance is the hidden soul’s language” - Martha Graham

2. “The job of feet is walking, but their hobby is dancing.”- Amit Kalantri

3. “Dancing is a perpendicular horizontal desire.” - George Bernard Shaw

4. “Those who were observed dancing were said to be insane by those who could not feel the music” - Friedrich Nietzsche

5. “Every day offers an opportunity for you to draw in a breath. Kick-off your shoes. And dance.” - Oprah Winfrey.

Specifically, for slay queens (isn’t it ironic?)

1. A hardworking daddy who never ceases to provide for the family

2. I’m just kidding to see your response

3. I can’t stop enjoying life

4. Whoever knows the secret of money will stop looking for it.

5. I think I’m the best of the best.

Part 3: How to Add Texts/Captions to TikTok Videos

Adding text to your TikTok videos should be rosy. The presence of an inbuilt editor just made work more accessible. If you want to improve the views of the videos you post, you must include some text. This is not a made-up idea. A study done in the U.S. got fascinating results. 80% of TikTok users like watching videos with texts. In simple terms, you will get more customers.

Since you have some ideas on the importance of including captions in TikTok videos, let’s see exactly how you can do it! It is a simple procedure that you can follow and get things okay.

Step 1: Upload, Edit or Create Video

Check at the bottom of your stream and hit the “+” button. It will enable you to upload, create or edit a video. Choose from your library the device that you are using.

Step 2: Make Changes

Make any changes like cropping, then click “Next“ when done.

Step 3: Video Upload

Let the video upload to the editing menu, then click on the text icon represented by the symbol “Aa.”

add tiktok captions

Step 4: Type your Text

Type whatever you want inside the textbox and change the font color when necessary.

change text font tiktok

Finally, click “Next“ and add an interesting title. Next, clock on the post icon, and yay, it’s over.

Part 4: How to Add Captions to TikTok Videos with Filmora?

Usually, texts make sounds, videos, etc., appealing to the eye. Furthermore, the text will also enable your audience to see what you are talking about, especially where they need to mute the audio.

However, often you might not have access to video editing software and not know which software shall serve you the best in adding text to your videos. But you don’t have to overthink that matter as there’s one powerful tool that can help you add texts effortlessly. Yes, guys, I am talking about Filmora from Wondershare. Let’s get started using this incredible tool to add text to videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

Step 1: Start Project

Select a new project to get to Filmora’s main screen. Make some changes like the aspect ratio and adjust the frame gates of the video that you would like to edit.

Step 2: Video Upload

Upload the videos by dragging and dropping them into the Timeline panel.

Step 3: Reach Settings

Go to the titles tab and right-click on the title settings.

edit caption filmora

Now, select “ Text “ under the timeline section and move to the duration symbol.

text duration filmora

Step 4: Make Changes

In the Timeline, double-click on the “Title,” A new window will pop up where you can edit by adding text and changing font size and color.

title frame filmora

There you go! You added text to your video using Filmora successfully.

Conclusion

So, to sum up, you have learned the importance of adding text to your TikTok videos via the best inspirations of TikTok caption ideas. To skyrocket your views, ensure that you include a catchy title with some text conspicuous in the video. If you are not satisfied with TikTok, use any other option that will help you best express yourself!

02 Best 20 TikTok Caption Ideas of 2022

03 How to Add Texts/Captions to TikTok Videos

04 How to Add Captions to TikTok Videos with Filmora?

Part 1: What is a Caption on TikTok?

A caption is what you will need to make your videos stand out just by using a few phrases. Of course, you will want your video to be captivating and get more subscribers. A good caption would be short and straightforward, but at the same time, exciting. All you need is to get an excellent caption to promote your entertaining video.

To make it even better, make sure that it is so good to the extent that viewers recommend their friends to watch it. And guess what? That’s how you grow your profile. You don’t need to invest so much time thinking about creating. That is the simplest way of getting your video viral. If that still sounds difficult, you can use one of these 20 TikTok captions ideas in one of your videos.

After posting the video, please take a minute and go back to confirm whether you have done it right without forgetting to include an excellent TikTok username. Also, don’t forget to go through some of your best videos, like dances or anything you like.

Part 2: Best 20 TikTok Caption Ideas of 2022

Coming up with a good Tiktok video may be challenging because it is not about getting into a lovely place and beginning to shoot some videos. Yes, you might have all the resources but lack a good caption. Make your video the best by being creative. Aesthetic usernames for TikTok, complemented with a caption, will boost your views. A caption will determine whether your video gets viewed by many people or a few people. Therefore, consider investing time in creating a nice one that will market your video out there. If you don’t have spare time for all that, here are some of the best captions you can use.

Funny Captions

1. “Getting the best house for your content.”

2. “Best dancing moves are never created unless they check out mine.”

3. “It’s the dancing captain on the move.”

4. “Here’s why Dunkin Donuts is going to give me his hand.”

5. “Already famous on TikTok? This is how I made it.”

Cute captions

1. “No one can challenge me unless I accept defeat.”

2. “Do this to find love on TikTok.”

3. “No dancing, no life.”

4. “I’m the one to receive the audio reward.”

5. “A true friend must include you on Tiktok.”

Quote Captions

1. “Dance is the hidden soul’s language” - Martha Graham

2. “The job of feet is walking, but their hobby is dancing.”- Amit Kalantri

3. “Dancing is a perpendicular horizontal desire.” - George Bernard Shaw

4. “Those who were observed dancing were said to be insane by those who could not feel the music” - Friedrich Nietzsche

5. “Every day offers an opportunity for you to draw in a breath. Kick-off your shoes. And dance.” - Oprah Winfrey.

Specifically, for slay queens (isn’t it ironic?)

1. A hardworking daddy who never ceases to provide for the family

2. I’m just kidding to see your response

3. I can’t stop enjoying life

4. Whoever knows the secret of money will stop looking for it.

5. I think I’m the best of the best.

Part 3: How to Add Texts/Captions to TikTok Videos

Adding text to your TikTok videos should be rosy. The presence of an inbuilt editor just made work more accessible. If you want to improve the views of the videos you post, you must include some text. This is not a made-up idea. A study done in the U.S. got fascinating results. 80% of TikTok users like watching videos with texts. In simple terms, you will get more customers.

Since you have some ideas on the importance of including captions in TikTok videos, let’s see exactly how you can do it! It is a simple procedure that you can follow and get things okay.

Step 1: Upload, Edit or Create Video

Check at the bottom of your stream and hit the “+” button. It will enable you to upload, create or edit a video. Choose from your library the device that you are using.

Step 2: Make Changes

Make any changes like cropping, then click “Next“ when done.

Step 3: Video Upload

Let the video upload to the editing menu, then click on the text icon represented by the symbol “Aa.”

add tiktok captions

Step 4: Type your Text

Type whatever you want inside the textbox and change the font color when necessary.

change text font tiktok

Finally, click “Next“ and add an interesting title. Next, clock on the post icon, and yay, it’s over.

Part 4: How to Add Captions to TikTok Videos with Filmora?

Usually, texts make sounds, videos, etc., appealing to the eye. Furthermore, the text will also enable your audience to see what you are talking about, especially where they need to mute the audio.

However, often you might not have access to video editing software and not know which software shall serve you the best in adding text to your videos. But you don’t have to overthink that matter as there’s one powerful tool that can help you add texts effortlessly. Yes, guys, I am talking about Filmora from Wondershare. Let’s get started using this incredible tool to add text to videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

Step 1: Start Project

Select a new project to get to Filmora’s main screen. Make some changes like the aspect ratio and adjust the frame gates of the video that you would like to edit.

Step 2: Video Upload

Upload the videos by dragging and dropping them into the Timeline panel.

Step 3: Reach Settings

Go to the titles tab and right-click on the title settings.

edit caption filmora

Now, select “ Text “ under the timeline section and move to the duration symbol.

text duration filmora

Step 4: Make Changes

In the Timeline, double-click on the “Title,” A new window will pop up where you can edit by adding text and changing font size and color.

title frame filmora

There you go! You added text to your video using Filmora successfully.

Conclusion

So, to sum up, you have learned the importance of adding text to your TikTok videos via the best inspirations of TikTok caption ideas. To skyrocket your views, ensure that you include a catchy title with some text conspicuous in the video. If you are not satisfied with TikTok, use any other option that will help you best express yourself!

02 Best 20 TikTok Caption Ideas of 2022

03 How to Add Texts/Captions to TikTok Videos

04 How to Add Captions to TikTok Videos with Filmora?

Part 1: What is a Caption on TikTok?

A caption is what you will need to make your videos stand out just by using a few phrases. Of course, you will want your video to be captivating and get more subscribers. A good caption would be short and straightforward, but at the same time, exciting. All you need is to get an excellent caption to promote your entertaining video.

To make it even better, make sure that it is so good to the extent that viewers recommend their friends to watch it. And guess what? That’s how you grow your profile. You don’t need to invest so much time thinking about creating. That is the simplest way of getting your video viral. If that still sounds difficult, you can use one of these 20 TikTok captions ideas in one of your videos.

After posting the video, please take a minute and go back to confirm whether you have done it right without forgetting to include an excellent TikTok username. Also, don’t forget to go through some of your best videos, like dances or anything you like.

Part 2: Best 20 TikTok Caption Ideas of 2022

Coming up with a good Tiktok video may be challenging because it is not about getting into a lovely place and beginning to shoot some videos. Yes, you might have all the resources but lack a good caption. Make your video the best by being creative. Aesthetic usernames for TikTok, complemented with a caption, will boost your views. A caption will determine whether your video gets viewed by many people or a few people. Therefore, consider investing time in creating a nice one that will market your video out there. If you don’t have spare time for all that, here are some of the best captions you can use.

Funny Captions

1. “Getting the best house for your content.”

2. “Best dancing moves are never created unless they check out mine.”

3. “It’s the dancing captain on the move.”

4. “Here’s why Dunkin Donuts is going to give me his hand.”

5. “Already famous on TikTok? This is how I made it.”

Cute captions

1. “No one can challenge me unless I accept defeat.”

2. “Do this to find love on TikTok.”

3. “No dancing, no life.”

4. “I’m the one to receive the audio reward.”

5. “A true friend must include you on Tiktok.”

Quote Captions

1. “Dance is the hidden soul’s language” - Martha Graham

2. “The job of feet is walking, but their hobby is dancing.”- Amit Kalantri

3. “Dancing is a perpendicular horizontal desire.” - George Bernard Shaw

4. “Those who were observed dancing were said to be insane by those who could not feel the music” - Friedrich Nietzsche

5. “Every day offers an opportunity for you to draw in a breath. Kick-off your shoes. And dance.” - Oprah Winfrey.

Specifically, for slay queens (isn’t it ironic?)

1. A hardworking daddy who never ceases to provide for the family

2. I’m just kidding to see your response

3. I can’t stop enjoying life

4. Whoever knows the secret of money will stop looking for it.

5. I think I’m the best of the best.

Part 3: How to Add Texts/Captions to TikTok Videos

Adding text to your TikTok videos should be rosy. The presence of an inbuilt editor just made work more accessible. If you want to improve the views of the videos you post, you must include some text. This is not a made-up idea. A study done in the U.S. got fascinating results. 80% of TikTok users like watching videos with texts. In simple terms, you will get more customers.

Since you have some ideas on the importance of including captions in TikTok videos, let’s see exactly how you can do it! It is a simple procedure that you can follow and get things okay.

Step 1: Upload, Edit or Create Video

Check at the bottom of your stream and hit the “+” button. It will enable you to upload, create or edit a video. Choose from your library the device that you are using.

Step 2: Make Changes

Make any changes like cropping, then click “Next“ when done.

Step 3: Video Upload

Let the video upload to the editing menu, then click on the text icon represented by the symbol “Aa.”

add tiktok captions

Step 4: Type your Text

Type whatever you want inside the textbox and change the font color when necessary.

change text font tiktok

Finally, click “Next“ and add an interesting title. Next, clock on the post icon, and yay, it’s over.

Part 4: How to Add Captions to TikTok Videos with Filmora?

Usually, texts make sounds, videos, etc., appealing to the eye. Furthermore, the text will also enable your audience to see what you are talking about, especially where they need to mute the audio.

However, often you might not have access to video editing software and not know which software shall serve you the best in adding text to your videos. But you don’t have to overthink that matter as there’s one powerful tool that can help you add texts effortlessly. Yes, guys, I am talking about Filmora from Wondershare. Let’s get started using this incredible tool to add text to videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

Step 1: Start Project

Select a new project to get to Filmora’s main screen. Make some changes like the aspect ratio and adjust the frame gates of the video that you would like to edit.

Step 2: Video Upload

Upload the videos by dragging and dropping them into the Timeline panel.

Step 3: Reach Settings

Go to the titles tab and right-click on the title settings.

edit caption filmora

Now, select “ Text “ under the timeline section and move to the duration symbol.

text duration filmora

Step 4: Make Changes

In the Timeline, double-click on the “Title,” A new window will pop up where you can edit by adding text and changing font size and color.

title frame filmora

There you go! You added text to your video using Filmora successfully.

Conclusion

So, to sum up, you have learned the importance of adding text to your TikTok videos via the best inspirations of TikTok caption ideas. To skyrocket your views, ensure that you include a catchy title with some text conspicuous in the video. If you are not satisfied with TikTok, use any other option that will help you best express yourself!

02 Best 20 TikTok Caption Ideas of 2022

03 How to Add Texts/Captions to TikTok Videos

04 How to Add Captions to TikTok Videos with Filmora?

Part 1: What is a Caption on TikTok?

A caption is what you will need to make your videos stand out just by using a few phrases. Of course, you will want your video to be captivating and get more subscribers. A good caption would be short and straightforward, but at the same time, exciting. All you need is to get an excellent caption to promote your entertaining video.

To make it even better, make sure that it is so good to the extent that viewers recommend their friends to watch it. And guess what? That’s how you grow your profile. You don’t need to invest so much time thinking about creating. That is the simplest way of getting your video viral. If that still sounds difficult, you can use one of these 20 TikTok captions ideas in one of your videos.

After posting the video, please take a minute and go back to confirm whether you have done it right without forgetting to include an excellent TikTok username. Also, don’t forget to go through some of your best videos, like dances or anything you like.

Part 2: Best 20 TikTok Caption Ideas of 2022

Coming up with a good Tiktok video may be challenging because it is not about getting into a lovely place and beginning to shoot some videos. Yes, you might have all the resources but lack a good caption. Make your video the best by being creative. Aesthetic usernames for TikTok, complemented with a caption, will boost your views. A caption will determine whether your video gets viewed by many people or a few people. Therefore, consider investing time in creating a nice one that will market your video out there. If you don’t have spare time for all that, here are some of the best captions you can use.

Funny Captions

1. “Getting the best house for your content.”

2. “Best dancing moves are never created unless they check out mine.”

3. “It’s the dancing captain on the move.”

4. “Here’s why Dunkin Donuts is going to give me his hand.”

5. “Already famous on TikTok? This is how I made it.”

Cute captions

1. “No one can challenge me unless I accept defeat.”

2. “Do this to find love on TikTok.”

3. “No dancing, no life.”

4. “I’m the one to receive the audio reward.”

5. “A true friend must include you on Tiktok.”

Quote Captions

1. “Dance is the hidden soul’s language” - Martha Graham

2. “The job of feet is walking, but their hobby is dancing.”- Amit Kalantri

3. “Dancing is a perpendicular horizontal desire.” - George Bernard Shaw

4. “Those who were observed dancing were said to be insane by those who could not feel the music” - Friedrich Nietzsche

5. “Every day offers an opportunity for you to draw in a breath. Kick-off your shoes. And dance.” - Oprah Winfrey.

Specifically, for slay queens (isn’t it ironic?)

1. A hardworking daddy who never ceases to provide for the family

2. I’m just kidding to see your response

3. I can’t stop enjoying life

4. Whoever knows the secret of money will stop looking for it.

5. I think I’m the best of the best.

Part 3: How to Add Texts/Captions to TikTok Videos

Adding text to your TikTok videos should be rosy. The presence of an inbuilt editor just made work more accessible. If you want to improve the views of the videos you post, you must include some text. This is not a made-up idea. A study done in the U.S. got fascinating results. 80% of TikTok users like watching videos with texts. In simple terms, you will get more customers.

Since you have some ideas on the importance of including captions in TikTok videos, let’s see exactly how you can do it! It is a simple procedure that you can follow and get things okay.

Step 1: Upload, Edit or Create Video

Check at the bottom of your stream and hit the “+” button. It will enable you to upload, create or edit a video. Choose from your library the device that you are using.

Step 2: Make Changes

Make any changes like cropping, then click “Next“ when done.

Step 3: Video Upload

Let the video upload to the editing menu, then click on the text icon represented by the symbol “Aa.”

add tiktok captions

Step 4: Type your Text

Type whatever you want inside the textbox and change the font color when necessary.

change text font tiktok

Finally, click “Next“ and add an interesting title. Next, clock on the post icon, and yay, it’s over.

Part 4: How to Add Captions to TikTok Videos with Filmora?

Usually, texts make sounds, videos, etc., appealing to the eye. Furthermore, the text will also enable your audience to see what you are talking about, especially where they need to mute the audio.

However, often you might not have access to video editing software and not know which software shall serve you the best in adding text to your videos. But you don’t have to overthink that matter as there’s one powerful tool that can help you add texts effortlessly. Yes, guys, I am talking about Filmora from Wondershare. Let’s get started using this incredible tool to add text to videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

Step 1: Start Project

Select a new project to get to Filmora’s main screen. Make some changes like the aspect ratio and adjust the frame gates of the video that you would like to edit.

Step 2: Video Upload

Upload the videos by dragging and dropping them into the Timeline panel.

Step 3: Reach Settings

Go to the titles tab and right-click on the title settings.

edit caption filmora

Now, select “ Text “ under the timeline section and move to the duration symbol.

text duration filmora

Step 4: Make Changes

In the Timeline, double-click on the “Title,” A new window will pop up where you can edit by adding text and changing font size and color.

title frame filmora

There you go! You added text to your video using Filmora successfully.

Conclusion

So, to sum up, you have learned the importance of adding text to your TikTok videos via the best inspirations of TikTok caption ideas. To skyrocket your views, ensure that you include a catchy title with some text conspicuous in the video. If you are not satisfied with TikTok, use any other option that will help you best express yourself!

Building Brand Presence on TikTok Through Smart & Effective Ad Campaigns

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

tiktok ads

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Also read:

  • Title: [Updated] Master the Art of Connection with These Top 20 TikTok Caption Techniques
  • Author: Kenneth
  • Created at : 2024-05-23 01:25:02
  • Updated at : 2024-05-24 01:25:02
  • Link: https://tiktok-video-files.techidaily.com/updated-master-the-art-of-connection-with-these-top-20-tiktok-caption-techniques/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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[Updated] Master the Art of Connection with These Top 20 TikTok Caption Techniques