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"[Updated] In 2024, Navigating the World of TikTok Promotion Methodologies and Outstanding Examples"
Navigating the World of TikTok Promotion: Methodologies and Outstanding Examples
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
Discovering TikTok’s Power: A 2023 Essentials Guidebook
If you’ve just started using Tiktok, I’m sure you’re looking for ways to make your videos interesting so that more and more people view them. You look at videos with millions of views and wonder what it is that they are doing and you are not?
Well, let me tell you a secret!
While the content of the video is the most important thing when it comes to getting views, certain factors contribute to grabbing the attention of the audience. This includes the caption and the cover of your video.
So, if you’re out to make the next big viral video, you’ll need to work a bit on creating a compelling video with a nice caption and an attractive cover.
And that’s why we have compiled a complete guide for Tiktok elements!
Tiktok Videos
So, what is it that you need to make a successful Tiktok video? Let’s have a look:
1. Tiktok Video Requirements
The first and most important thing that you need to know and understand is the requirement of a Tiktok video. The aspect ratio, the dimension, the orientation, and of course, the length!
Aspect Ratio: The majority of the people use Tiktok on their smartphones, so the aspect ratio for a Tiktok video should be 9:16 or 1:1 if there are sidebars.
Dimension: The recommended dimension for a Tiktok video is 1080 x 1920.
Video Orientation: As mentioned earlier, users usually watch Tiktok videos on their smartphones, so a video with a vertical orientation is much easier to watch compared to a video in landscape mode for which one has to tilt their phones.
Video Length: Tiktok videos are usually 15 to 60 seconds long depending on the content, but my advice would be to keep them short, as people usually watch shorter videos till the end and might get bored if the video is too long.
Video File Size: The file size for iOS devices is 287.6 MB max, and for Android, it is 72 MB.
Supported Format: The video format compatible with Tiktok is MP4 and MOV.
If you keep these basic requirements in mind and make videos that fall within these criteria, I’m sure your videos will be watch-worthy. However, there are other elements to consider as well, like…
2. Best Practices to Make Successful Tiktok Videos
Tiktok video requirements will help you create videos with the perfect orientation, dimension, and aspect ratio. However, if you want to make videos that get millions of views, go viral, and increase your followers, you must know the best practices to make successful Tiktok videos.
For instance:
Post Frequently: If you want to appear on the FYP, you must post often! The more videos you post, the more the chances to come in front of the audience. And, when the audience sees you regularly, they will get acquainted and start following you to see more of your content.
Follow the Trends: Tiktok is all about trends. Something goes viral, and everyone starts making the same content to jump on the bandwagon. The trick is to make the same thing in a unique way. Therefore…
Be Authentic: The only way you can be unique is to be authentic, be you! If you keep your originality intact even when following the trend, chances are the audience might just click with your content.
Choose a Niche: While, Tiktok is known for having all sorts of video content, ranging from comedy, to sad, to just being motivational, you need to find something you’re good at. For instance, if you can sing well, you can post videos of you singing famous songs. Or, if you can paint well, you can post videos of you painting something. You will reach the right audience, and they will follow you!
If you ask me, I could watch ASMR cooking videos for hours!
3. Methods to Find a Viral Titok Topic
If you want your Tiktok video to go viral, you need to know what is getting viral currently. And for that, you’ll have to do some research.
Tiktok Search Bar: The best way to find a viral Tiktok topic is to visit the “Discover’’ page on Tiktok. Here you’ll get to see all the trending hashtags and sounds.
This also includes trending challenges. So, if you want to get noticed on Tiktok, use a viral sound or do a viral challenge!
4. Best Examples for Tiktok Videos
So, what kind of videos should you make to get to the top on Tiktok? Here are a few examples:
Challenges: One way to create a viral video is to go for social media challenges. People come up with challenge videos every now and then, and the whole world gets into the groove, like that ice bucket challenge from 2014 or the Cotton Eyed Joe challenge from 2021.
https://vm.tiktok.com/ZSeKavSXN/
Dance Videos: Social media challenges are one thing, but viral dance videos take the fun to the next level. So, if you think you can dance, and add a bit of creativity to it, make a dance challenge video. If you’re good at it, you’ll definitely gain some followers.
Lip Sync Videos: Another way to go viral on Tiktok is to make lip-sync videos. The trick is to see who can do it without messing up the lyrics. Like this viral song “Already Best Friends” by Sagittarius Kween:
https://vm.tiktok.com/ZSeKanPpe/
Art Videos: If you can make art, you can go viral in no time! Take out those paints, colors, and pens, and create a time-lapse painting! Something like this:
https://vm.tiktok.com/ZSeKab37F/
Satisfying ASMR Videos: Satisfying ASMR videos are getting increasingly popular. And, by getting a decent noise-canceling mic, you can easily create such videos and increase your followers.
Like this kinetic sand ASMR video:
https://vm.tiktok.com/ZSeKmhDyT/
Makeup Videos: Makeup tutorials are not only taking over Tiktok but they can be found on other social media platforms as well, with insane followers and subscribers! If you have the knack to create unique looks with makeup, try your hand at this!
https://vm.tiktok.com/ZSeKmxt1V/
These are just examples of the kind of videos that get viral on Tiktok. If you have skills similar to the videos mentioned above, or if you have any other skill for that matter, get on Tiktok, make a video, and get famous!
Tiktok Video Caption
Once you have created an engaging Tiktok video, the next part is to write an attractive caption for it.
1. Best Practices to Write Attractive Tiktok Captions
Here are some tips to help your videos go viral due to the captions:
Quotes: A caption can be any line that describes the video or a quote just to grab attention. You can use famous quotes or a dialogue that’s trending to make your caption attractive.
Hashtags: You can also use viral hashtags in your captions to make your video appear on the FYP or if someone searches for that particular hashtag. Another tip is to use generic hashtags alongside the viral ones, like #Art #Funny #Asmr, etc.
Mentions: Mentioning famous Tiktok accounts in your caption can also make people watch your video.
Emojis: Using emojis in the caption is a good idea to grab attention and make it worth reading.
We’re done with how to make watch-worthy Tiktok videos and add engaging captions. But did you know that the video cover also plays an essential role in getting more views?
Tiktok Video Cover
Like influencers use catchy thumbnails for their YouTube videos; similarly, TikTok videos also have video covers. So, what should one do to make an attractive TikTok cover?
1. Requirements for TikTok Video Cover
A thumbnail or video cover is a crucial deciding factor whether to click and watch a TikTok video or not. Therefore, when choosing a cover for your video, make sure it:
- Accurately portrays the content
- Creates excitement among the audience
- Catches their attention
If you succeed in doing these 3 things, the audience will be definitely compelled to click on your video!
2. Best Practices to Make an Attractive TikTok Cover
If you want to create an attractive TikTok video cover, here’s what you need to do:
Include Text: A title text on the video cover explains the exact purpose of your video. This helps people decide whether they want to consume the content or not.
For example, if I come across a TikTok video with the title text that says, “5 Tips To Make Your Cat Love You,” I would probably not click on it because I’m not a cat person. However, people with cats would waste no time watching the same video.
Additionally, a title text can also create a sense of curiosity for the audience and compels them to click and see what happens next. For instance, a TikTok video titled “I Almost Died!” will create suspense, and people will definitely want to know what happened.
Use a Good Font Style: I always recommend using a clear, bold font style as it is easy to read. If you use an excessively curvy style or one that does not have clear letters, the audience might have difficulty reading it on the first attempt.
Also, staying consistent with a specific font style for your thumbnails helps you stand out. People will start recognizing your videos even before looking at the name.
So, choose your font wisely!
Use Pleasant-Looking Contrast: Here, we are referring to the background color and the font color. Make sure they complement each other! If you’re using a light background, make sure the title text font is dark and vice versa.
Add Few Objects Only: Make sure your TikTok video cover does not have too many objects in it. Stick to a simple text, an image, and a background. Adding an image, bold font style, bright background, and throwing in a couple of stickers may give a cluttered look. The trick is to keep it simple and neat.
With that sorted, let me show a few examples of TikTok video covers that successfully do the trick!
3. Best Examples for TikTok Video Cover
Here are some of the best examples of compelling TikTok video covers:
- If you’re looking for quick ways to earn some bucks, a TikTok video cover like this one is undoubtedly going to catch your eye and attention!
- Scrolling through cooking videos, you see this thumbnail for Magic Ice cream! I don’t know about you, but I sure want to know what this ice cream is all about!
- What’s this? What did they find out? Let’s watch the video and see!
- If you’re a mom, this thumbnail will definitely have you clicking the video!
- I don’t know if this tip will ever come in handy, but I’m very curious to know how this man survived a cougar!
See how these simple tricks help you create a compelling TikTok video cover?
Conclusion
If you’re using TikTok to market your products or services or to get fame, or just to jump on the bandwagon to go viral, then there are certain elements you need to consider for the best visual experience, like the content, caption, and thumbnail.
Once everything is on fleek, your TikTok video will definitely get more views. But, the key is to be consistent! It’s possible that you might not get the desired response in the initial few videos, but once you make it to the FYP and people start seeing you regularly, everything else will fall in place.
I hope this complete guide for TikTok elements will help you with your fame and success journey!
This also includes trending challenges. So, if you want to get noticed on Tiktok, use a viral sound or do a viral challenge!
4. Best Examples for Tiktok Videos
So, what kind of videos should you make to get to the top on Tiktok? Here are a few examples:
Challenges: One way to create a viral video is to go for social media challenges. People come up with challenge videos every now and then, and the whole world gets into the groove, like that ice bucket challenge from 2014 or the Cotton Eyed Joe challenge from 2021.
https://vm.tiktok.com/ZSeKavSXN/
Dance Videos: Social media challenges are one thing, but viral dance videos take the fun to the next level. So, if you think you can dance, and add a bit of creativity to it, make a dance challenge video. If you’re good at it, you’ll definitely gain some followers.
Lip Sync Videos: Another way to go viral on Tiktok is to make lip-sync videos. The trick is to see who can do it without messing up the lyrics. Like this viral song “Already Best Friends” by Sagittarius Kween:
https://vm.tiktok.com/ZSeKanPpe/
Art Videos: If you can make art, you can go viral in no time! Take out those paints, colors, and pens, and create a time-lapse painting! Something like this:
https://vm.tiktok.com/ZSeKab37F/
Satisfying ASMR Videos: Satisfying ASMR videos are getting increasingly popular. And, by getting a decent noise-canceling mic, you can easily create such videos and increase your followers.
Like this kinetic sand ASMR video:
https://vm.tiktok.com/ZSeKmhDyT/
Makeup Videos: Makeup tutorials are not only taking over Tiktok but they can be found on other social media platforms as well, with insane followers and subscribers! If you have the knack to create unique looks with makeup, try your hand at this!
https://vm.tiktok.com/ZSeKmxt1V/
These are just examples of the kind of videos that get viral on Tiktok. If you have skills similar to the videos mentioned above, or if you have any other skill for that matter, get on Tiktok, make a video, and get famous!
Tiktok Video Caption
Once you have created an engaging Tiktok video, the next part is to write an attractive caption for it.
1. Best Practices to Write Attractive Tiktok Captions
Here are some tips to help your videos go viral due to the captions:
Quotes: A caption can be any line that describes the video or a quote just to grab attention. You can use famous quotes or a dialogue that’s trending to make your caption attractive.
Hashtags: You can also use viral hashtags in your captions to make your video appear on the FYP or if someone searches for that particular hashtag. Another tip is to use generic hashtags alongside the viral ones, like #Art #Funny #Asmr, etc.
Mentions: Mentioning famous Tiktok accounts in your caption can also make people watch your video.
Emojis: Using emojis in the caption is a good idea to grab attention and make it worth reading.
We’re done with how to make watch-worthy Tiktok videos and add engaging captions. But did you know that the video cover also plays an essential role in getting more views?
Tiktok Video Cover
Like influencers use catchy thumbnails for their YouTube videos; similarly, TikTok videos also have video covers. So, what should one do to make an attractive TikTok cover?
1. Requirements for TikTok Video Cover
A thumbnail or video cover is a crucial deciding factor whether to click and watch a TikTok video or not. Therefore, when choosing a cover for your video, make sure it:
- Accurately portrays the content
- Creates excitement among the audience
- Catches their attention
If you succeed in doing these 3 things, the audience will be definitely compelled to click on your video!
2. Best Practices to Make an Attractive TikTok Cover
If you want to create an attractive TikTok video cover, here’s what you need to do:
Include Text: A title text on the video cover explains the exact purpose of your video. This helps people decide whether they want to consume the content or not.
For example, if I come across a TikTok video with the title text that says, “5 Tips To Make Your Cat Love You,” I would probably not click on it because I’m not a cat person. However, people with cats would waste no time watching the same video.
Additionally, a title text can also create a sense of curiosity for the audience and compels them to click and see what happens next. For instance, a TikTok video titled “I Almost Died!” will create suspense, and people will definitely want to know what happened.
Use a Good Font Style: I always recommend using a clear, bold font style as it is easy to read. If you use an excessively curvy style or one that does not have clear letters, the audience might have difficulty reading it on the first attempt.
Also, staying consistent with a specific font style for your thumbnails helps you stand out. People will start recognizing your videos even before looking at the name.
So, choose your font wisely!
Use Pleasant-Looking Contrast: Here, we are referring to the background color and the font color. Make sure they complement each other! If you’re using a light background, make sure the title text font is dark and vice versa.
Add Few Objects Only: Make sure your TikTok video cover does not have too many objects in it. Stick to a simple text, an image, and a background. Adding an image, bold font style, bright background, and throwing in a couple of stickers may give a cluttered look. The trick is to keep it simple and neat.
With that sorted, let me show a few examples of TikTok video covers that successfully do the trick!
3. Best Examples for TikTok Video Cover
Here are some of the best examples of compelling TikTok video covers:
- If you’re looking for quick ways to earn some bucks, a TikTok video cover like this one is undoubtedly going to catch your eye and attention!
- Scrolling through cooking videos, you see this thumbnail for Magic Ice cream! I don’t know about you, but I sure want to know what this ice cream is all about!
- What’s this? What did they find out? Let’s watch the video and see!
- If you’re a mom, this thumbnail will definitely have you clicking the video!
- I don’t know if this tip will ever come in handy, but I’m very curious to know how this man survived a cougar!
See how these simple tricks help you create a compelling TikTok video cover?
Conclusion
If you’re using TikTok to market your products or services or to get fame, or just to jump on the bandwagon to go viral, then there are certain elements you need to consider for the best visual experience, like the content, caption, and thumbnail.
Once everything is on fleek, your TikTok video will definitely get more views. But, the key is to be consistent! It’s possible that you might not get the desired response in the initial few videos, but once you make it to the FYP and people start seeing you regularly, everything else will fall in place.
I hope this complete guide for TikTok elements will help you with your fame and success journey!
This also includes trending challenges. So, if you want to get noticed on Tiktok, use a viral sound or do a viral challenge!
4. Best Examples for Tiktok Videos
So, what kind of videos should you make to get to the top on Tiktok? Here are a few examples:
Challenges: One way to create a viral video is to go for social media challenges. People come up with challenge videos every now and then, and the whole world gets into the groove, like that ice bucket challenge from 2014 or the Cotton Eyed Joe challenge from 2021.
https://vm.tiktok.com/ZSeKavSXN/
Dance Videos: Social media challenges are one thing, but viral dance videos take the fun to the next level. So, if you think you can dance, and add a bit of creativity to it, make a dance challenge video. If you’re good at it, you’ll definitely gain some followers.
Lip Sync Videos: Another way to go viral on Tiktok is to make lip-sync videos. The trick is to see who can do it without messing up the lyrics. Like this viral song “Already Best Friends” by Sagittarius Kween:
https://vm.tiktok.com/ZSeKanPpe/
Art Videos: If you can make art, you can go viral in no time! Take out those paints, colors, and pens, and create a time-lapse painting! Something like this:
https://vm.tiktok.com/ZSeKab37F/
Satisfying ASMR Videos: Satisfying ASMR videos are getting increasingly popular. And, by getting a decent noise-canceling mic, you can easily create such videos and increase your followers.
Like this kinetic sand ASMR video:
https://vm.tiktok.com/ZSeKmhDyT/
Makeup Videos: Makeup tutorials are not only taking over Tiktok but they can be found on other social media platforms as well, with insane followers and subscribers! If you have the knack to create unique looks with makeup, try your hand at this!
https://vm.tiktok.com/ZSeKmxt1V/
These are just examples of the kind of videos that get viral on Tiktok. If you have skills similar to the videos mentioned above, or if you have any other skill for that matter, get on Tiktok, make a video, and get famous!
Tiktok Video Caption
Once you have created an engaging Tiktok video, the next part is to write an attractive caption for it.
1. Best Practices to Write Attractive Tiktok Captions
Here are some tips to help your videos go viral due to the captions:
Quotes: A caption can be any line that describes the video or a quote just to grab attention. You can use famous quotes or a dialogue that’s trending to make your caption attractive.
Hashtags: You can also use viral hashtags in your captions to make your video appear on the FYP or if someone searches for that particular hashtag. Another tip is to use generic hashtags alongside the viral ones, like #Art #Funny #Asmr, etc.
Mentions: Mentioning famous Tiktok accounts in your caption can also make people watch your video.
Emojis: Using emojis in the caption is a good idea to grab attention and make it worth reading.
We’re done with how to make watch-worthy Tiktok videos and add engaging captions. But did you know that the video cover also plays an essential role in getting more views?
Tiktok Video Cover
Like influencers use catchy thumbnails for their YouTube videos; similarly, TikTok videos also have video covers. So, what should one do to make an attractive TikTok cover?
1. Requirements for TikTok Video Cover
A thumbnail or video cover is a crucial deciding factor whether to click and watch a TikTok video or not. Therefore, when choosing a cover for your video, make sure it:
- Accurately portrays the content
- Creates excitement among the audience
- Catches their attention
If you succeed in doing these 3 things, the audience will be definitely compelled to click on your video!
2. Best Practices to Make an Attractive TikTok Cover
If you want to create an attractive TikTok video cover, here’s what you need to do:
Include Text: A title text on the video cover explains the exact purpose of your video. This helps people decide whether they want to consume the content or not.
For example, if I come across a TikTok video with the title text that says, “5 Tips To Make Your Cat Love You,” I would probably not click on it because I’m not a cat person. However, people with cats would waste no time watching the same video.
Additionally, a title text can also create a sense of curiosity for the audience and compels them to click and see what happens next. For instance, a TikTok video titled “I Almost Died!” will create suspense, and people will definitely want to know what happened.
Use a Good Font Style: I always recommend using a clear, bold font style as it is easy to read. If you use an excessively curvy style or one that does not have clear letters, the audience might have difficulty reading it on the first attempt.
Also, staying consistent with a specific font style for your thumbnails helps you stand out. People will start recognizing your videos even before looking at the name.
So, choose your font wisely!
Use Pleasant-Looking Contrast: Here, we are referring to the background color and the font color. Make sure they complement each other! If you’re using a light background, make sure the title text font is dark and vice versa.
Add Few Objects Only: Make sure your TikTok video cover does not have too many objects in it. Stick to a simple text, an image, and a background. Adding an image, bold font style, bright background, and throwing in a couple of stickers may give a cluttered look. The trick is to keep it simple and neat.
With that sorted, let me show a few examples of TikTok video covers that successfully do the trick!
3. Best Examples for TikTok Video Cover
Here are some of the best examples of compelling TikTok video covers:
- If you’re looking for quick ways to earn some bucks, a TikTok video cover like this one is undoubtedly going to catch your eye and attention!
- Scrolling through cooking videos, you see this thumbnail for Magic Ice cream! I don’t know about you, but I sure want to know what this ice cream is all about!
- What’s this? What did they find out? Let’s watch the video and see!
- If you’re a mom, this thumbnail will definitely have you clicking the video!
- I don’t know if this tip will ever come in handy, but I’m very curious to know how this man survived a cougar!
See how these simple tricks help you create a compelling TikTok video cover?
Conclusion
If you’re using TikTok to market your products or services or to get fame, or just to jump on the bandwagon to go viral, then there are certain elements you need to consider for the best visual experience, like the content, caption, and thumbnail.
Once everything is on fleek, your TikTok video will definitely get more views. But, the key is to be consistent! It’s possible that you might not get the desired response in the initial few videos, but once you make it to the FYP and people start seeing you regularly, everything else will fall in place.
I hope this complete guide for TikTok elements will help you with your fame and success journey!
This also includes trending challenges. So, if you want to get noticed on Tiktok, use a viral sound or do a viral challenge!
4. Best Examples for Tiktok Videos
So, what kind of videos should you make to get to the top on Tiktok? Here are a few examples:
Challenges: One way to create a viral video is to go for social media challenges. People come up with challenge videos every now and then, and the whole world gets into the groove, like that ice bucket challenge from 2014 or the Cotton Eyed Joe challenge from 2021.
https://vm.tiktok.com/ZSeKavSXN/
Dance Videos: Social media challenges are one thing, but viral dance videos take the fun to the next level. So, if you think you can dance, and add a bit of creativity to it, make a dance challenge video. If you’re good at it, you’ll definitely gain some followers.
Lip Sync Videos: Another way to go viral on Tiktok is to make lip-sync videos. The trick is to see who can do it without messing up the lyrics. Like this viral song “Already Best Friends” by Sagittarius Kween:
https://vm.tiktok.com/ZSeKanPpe/
Art Videos: If you can make art, you can go viral in no time! Take out those paints, colors, and pens, and create a time-lapse painting! Something like this:
https://vm.tiktok.com/ZSeKab37F/
Satisfying ASMR Videos: Satisfying ASMR videos are getting increasingly popular. And, by getting a decent noise-canceling mic, you can easily create such videos and increase your followers.
Like this kinetic sand ASMR video:
https://vm.tiktok.com/ZSeKmhDyT/
Makeup Videos: Makeup tutorials are not only taking over Tiktok but they can be found on other social media platforms as well, with insane followers and subscribers! If you have the knack to create unique looks with makeup, try your hand at this!
https://vm.tiktok.com/ZSeKmxt1V/
These are just examples of the kind of videos that get viral on Tiktok. If you have skills similar to the videos mentioned above, or if you have any other skill for that matter, get on Tiktok, make a video, and get famous!
Tiktok Video Caption
Once you have created an engaging Tiktok video, the next part is to write an attractive caption for it.
1. Best Practices to Write Attractive Tiktok Captions
Here are some tips to help your videos go viral due to the captions:
Quotes: A caption can be any line that describes the video or a quote just to grab attention. You can use famous quotes or a dialogue that’s trending to make your caption attractive.
Hashtags: You can also use viral hashtags in your captions to make your video appear on the FYP or if someone searches for that particular hashtag. Another tip is to use generic hashtags alongside the viral ones, like #Art #Funny #Asmr, etc.
Mentions: Mentioning famous Tiktok accounts in your caption can also make people watch your video.
Emojis: Using emojis in the caption is a good idea to grab attention and make it worth reading.
We’re done with how to make watch-worthy Tiktok videos and add engaging captions. But did you know that the video cover also plays an essential role in getting more views?
Tiktok Video Cover
Like influencers use catchy thumbnails for their YouTube videos; similarly, TikTok videos also have video covers. So, what should one do to make an attractive TikTok cover?
1. Requirements for TikTok Video Cover
A thumbnail or video cover is a crucial deciding factor whether to click and watch a TikTok video or not. Therefore, when choosing a cover for your video, make sure it:
- Accurately portrays the content
- Creates excitement among the audience
- Catches their attention
If you succeed in doing these 3 things, the audience will be definitely compelled to click on your video!
2. Best Practices to Make an Attractive TikTok Cover
If you want to create an attractive TikTok video cover, here’s what you need to do:
Include Text: A title text on the video cover explains the exact purpose of your video. This helps people decide whether they want to consume the content or not.
For example, if I come across a TikTok video with the title text that says, “5 Tips To Make Your Cat Love You,” I would probably not click on it because I’m not a cat person. However, people with cats would waste no time watching the same video.
Additionally, a title text can also create a sense of curiosity for the audience and compels them to click and see what happens next. For instance, a TikTok video titled “I Almost Died!” will create suspense, and people will definitely want to know what happened.
Use a Good Font Style: I always recommend using a clear, bold font style as it is easy to read. If you use an excessively curvy style or one that does not have clear letters, the audience might have difficulty reading it on the first attempt.
Also, staying consistent with a specific font style for your thumbnails helps you stand out. People will start recognizing your videos even before looking at the name.
So, choose your font wisely!
Use Pleasant-Looking Contrast: Here, we are referring to the background color and the font color. Make sure they complement each other! If you’re using a light background, make sure the title text font is dark and vice versa.
Add Few Objects Only: Make sure your TikTok video cover does not have too many objects in it. Stick to a simple text, an image, and a background. Adding an image, bold font style, bright background, and throwing in a couple of stickers may give a cluttered look. The trick is to keep it simple and neat.
With that sorted, let me show a few examples of TikTok video covers that successfully do the trick!
3. Best Examples for TikTok Video Cover
Here are some of the best examples of compelling TikTok video covers:
- If you’re looking for quick ways to earn some bucks, a TikTok video cover like this one is undoubtedly going to catch your eye and attention!
- Scrolling through cooking videos, you see this thumbnail for Magic Ice cream! I don’t know about you, but I sure want to know what this ice cream is all about!
- What’s this? What did they find out? Let’s watch the video and see!
- If you’re a mom, this thumbnail will definitely have you clicking the video!
- I don’t know if this tip will ever come in handy, but I’m very curious to know how this man survived a cougar!
See how these simple tricks help you create a compelling TikTok video cover?
Conclusion
If you’re using TikTok to market your products or services or to get fame, or just to jump on the bandwagon to go viral, then there are certain elements you need to consider for the best visual experience, like the content, caption, and thumbnail.
Once everything is on fleek, your TikTok video will definitely get more views. But, the key is to be consistent! It’s possible that you might not get the desired response in the initial few videos, but once you make it to the FYP and people start seeing you regularly, everything else will fall in place.
I hope this complete guide for TikTok elements will help you with your fame and success journey!
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- Title: "[Updated] In 2024, Navigating the World of TikTok Promotion Methodologies and Outstanding Examples"
- Author: Kenneth
- Created at : 2024-05-23 01:52:38
- Updated at : 2024-05-24 01:52:38
- Link: https://tiktok-video-files.techidaily.com/updated-in-2024-navigating-the-world-of-tiktok-promotion-methodologies-and-outstanding-examples/
- License: This work is licensed under CC BY-NC-SA 4.0.
