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[Updated] Essential Ingredients for Triumphant TikTok Marketing Plans for 2024
Essential Ingredients for Triumphant TikTok Marketing Plans
The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.
Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
Navigating Competition: Becoming Unique on TikTok
How to Stand Out from Various Tik Tok Influencers
Shanoon Cox
Mar 27, 2024• Proven solutions
“Despite the odds, Tik Tok remains in place and stays favorite for most social media users.”
Especially in Tier 3 and Tier 4 markets, TikTok forms a strong user base. For the same reason, brands are trying to make their products famous via customer reach in these markets.
You know, the main goal of marketing is to convert visitors into customers. And, you have plenty of platforms to show your marketing skills to reach the target audience. One of the highly influential and growing platforms is TikTok. At the same time, TikTok influencer marketing plays an essential role in day-to-day life because billions of people use the app every minute. Just like YouTube, you have to sell your products or brand to indulge in marketing with TikTok influencers. The campaign generally revolves around creating, sharing, and sometimes video lives streaming to let people know about your brand and sell related products.
Recently, Amir Siddiqui, a Tik Tok star, claimed that Tik Tok’s short video format is more in use by brands as compared to other platforms like YouTube, Facebook, etc. Brands have significantly made the Chinese app in their list of favorites. Also, in the new COVID-19 global pandemic situation, many high-end influencers are resorting to TikTok as the most cost-effective marketing method.
So, let’s figure out what algorithm works behind influencer marketing TikTok. After analyzing the strategies of expert tik tokers and looking at their interviews, we have devised an ultimate guide on how to become an influencer on TikTok.
How to be a good TikTok influencer and Stand Out from Peers
No doubt, influencer marketing at TikTok works. But is it easy? Well, not at all due to the increasing competition. Look at the content, and the way users who have millions or billions of followers on TikTok create videos. They put complete effort into making a video. It doesn’t come as it is. You have to consider various creative elements to get that video on the platform to convert visitors into customers. Even though Tik tok follows the YouTube creator revenue-sharing model, the brands are more likely to approach TikTok creators than Youtubers. Brand marketers check Tik Tok Creator’s Marketplace in terms of followers count, audience demographics, and the form of content.
Given below are three elements you have to consider in TikTok influencer marketing. It will ultimately tell you how to use TikTok for marketing.
- Part 1: Prepare yourself before shooting TikTok videos
- Part 2: Properly manage TikTok account
- Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Part 1: Prepare yourself before shooting TikTok videos
First, prepare yourself and then take steps forward if you are looking to make a video that stands out better, among others. You can even access lots of features on the app.
The very first step is to consider your interest. That interest will lead you to make content that stands out from others. However, it is not the only thing you have to keep in mind. There are related factors such as demand, competition, and overall marketing analysis.
Do not forget to keep up with the trend. Whether you are making a highly entertaining or educational informative video, you have to make extra effort to get that real-time engagement. After analyzing your target audience, look up to your position among other Tik Tok creators. If you are a complete beginner, then it may take 2-3 months to get that level only if you are consistent and following all the algorithms applicable in-app.
Target Audience
Target audiences are your ultimate customers. Most of the target audience base in Tik Tok comprises of youngsters. So, you have to make a user-friendly content to attract sponsorships and targeted brands. You can target a particular audience by incorporating their interests into the video, such as hashtags, their favorite music, and performing duets.
Analyze Tik Tok marketing
Well, most of the marketing analysis portion has to be done by the brands. They have to look for a suitable creator with a good number of followers to advertise their products. And, all of this is possible only when you have a receptive Tik Tok account. So, it’s essential to pay attention to various promotion strategies to get those followers, likes, and real-time engagements.
Position Basic Tools
To make an attractive video, you will need a laptop or PC, your favorite background music available on TikTok itself, or you can even download music from TikTok. Then, you need a video of your own which you want to sync with the music. And, after having all of these things, consider a versatile video editing tool.
For this purpose, we are going to use Filmora Video Editor . This multi-dimensional tool comes with both primary as well as advanced video editing features. It is a ‘Video Editor for all Creators.’ With support in various formats, it also consists of different motion elements, transitions, and royalty-free music. After you complete making an eye-catchy video, you can directly export them to various social media platforms.
Let’s look at some quick tips.
- Show off skills
- Try imitating other famous videos
- Be updated with the trend
- Always be with your ready camera as you might bump into some exciting moment.
- Participate in hashtag challenges and other TikTok events.
- Try to cover current events to reach a broad audience.
Well, this is not the last step in the TikTok influencer marketing strategy. Also, give a read to the other two dimensions given below.
Part 2: Properly manage TikTok account
Have you heard of social media managers? They play a vital role in the lives of influencers. After reaching a particular stage, any famous social media influencer has to appoint their account managers to keep up on daily activities. Keeping the mind the strong youth orientation on TikTok, you have to keep an eye on your regular account activity.
At this stage, you have to consider video promotions. Look up to your category and try collaborating with other famous TikTok creators. It is essential for actual audience engagement.
Promote TikTok videos
Share as much as possible. In this way, your video will appear on For You Page if people like your content. Being on For You Pages is also one of the efficient methods for video promotion. But, then again, it comes out to be on producing a likable content. Brand yourself in a particular niche or interest, as we have mentioned already.
Engage the audience
Engagement means when people are spending most of their time on your TikTok videos. So, it depends upon what you have made. Do not put any kind of boring content as it can lead to bounce rates just like Google. The practical method of audience engagement is looking from their perspective. Think about your followers and their likings.
Increase followers and likes
Here are some tips to increase your likes and followers on TikTok.
- Avoid copied content and post only original content.
- Be consistent in posting videos.
- Integrate popular TikTok songs or music.
- Perform duets.
- Follow your expert creators.
- Get your way on trends and hashtags.
- Use quality equipment and software for editing purposes.
- Follow others to gain followers.
- Improve photography or shooting skills.
- Share it on other social media platforms.
Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Dealing with your fans and haters is also vital to keep along with creating TikTok videos. Give replies, if possible, and always pay due respect to your fans. It doesn’t mean that you have to indulge in intense fights with haters. Trolls are everywhere, so it’s better to ignore them until the situation is life-threatening.
Conclusion
When you are a TikTok influencer or even any other social media marketer, each of your action impacts millions of people. So, try to be original and create eye-catchy videos to rank better, among others. Follow all the tips mentioned above, including the versatile video editing software.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
“Despite the odds, Tik Tok remains in place and stays favorite for most social media users.”
Especially in Tier 3 and Tier 4 markets, TikTok forms a strong user base. For the same reason, brands are trying to make their products famous via customer reach in these markets.
You know, the main goal of marketing is to convert visitors into customers. And, you have plenty of platforms to show your marketing skills to reach the target audience. One of the highly influential and growing platforms is TikTok. At the same time, TikTok influencer marketing plays an essential role in day-to-day life because billions of people use the app every minute. Just like YouTube, you have to sell your products or brand to indulge in marketing with TikTok influencers. The campaign generally revolves around creating, sharing, and sometimes video lives streaming to let people know about your brand and sell related products.
Recently, Amir Siddiqui, a Tik Tok star, claimed that Tik Tok’s short video format is more in use by brands as compared to other platforms like YouTube, Facebook, etc. Brands have significantly made the Chinese app in their list of favorites. Also, in the new COVID-19 global pandemic situation, many high-end influencers are resorting to TikTok as the most cost-effective marketing method.
So, let’s figure out what algorithm works behind influencer marketing TikTok. After analyzing the strategies of expert tik tokers and looking at their interviews, we have devised an ultimate guide on how to become an influencer on TikTok.
How to be a good TikTok influencer and Stand Out from Peers
No doubt, influencer marketing at TikTok works. But is it easy? Well, not at all due to the increasing competition. Look at the content, and the way users who have millions or billions of followers on TikTok create videos. They put complete effort into making a video. It doesn’t come as it is. You have to consider various creative elements to get that video on the platform to convert visitors into customers. Even though Tik tok follows the YouTube creator revenue-sharing model, the brands are more likely to approach TikTok creators than Youtubers. Brand marketers check Tik Tok Creator’s Marketplace in terms of followers count, audience demographics, and the form of content.
Given below are three elements you have to consider in TikTok influencer marketing. It will ultimately tell you how to use TikTok for marketing.
- Part 1: Prepare yourself before shooting TikTok videos
- Part 2: Properly manage TikTok account
- Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Part 1: Prepare yourself before shooting TikTok videos
First, prepare yourself and then take steps forward if you are looking to make a video that stands out better, among others. You can even access lots of features on the app.
The very first step is to consider your interest. That interest will lead you to make content that stands out from others. However, it is not the only thing you have to keep in mind. There are related factors such as demand, competition, and overall marketing analysis.
Do not forget to keep up with the trend. Whether you are making a highly entertaining or educational informative video, you have to make extra effort to get that real-time engagement. After analyzing your target audience, look up to your position among other Tik Tok creators. If you are a complete beginner, then it may take 2-3 months to get that level only if you are consistent and following all the algorithms applicable in-app.
Target Audience
Target audiences are your ultimate customers. Most of the target audience base in Tik Tok comprises of youngsters. So, you have to make a user-friendly content to attract sponsorships and targeted brands. You can target a particular audience by incorporating their interests into the video, such as hashtags, their favorite music, and performing duets.
Analyze Tik Tok marketing
Well, most of the marketing analysis portion has to be done by the brands. They have to look for a suitable creator with a good number of followers to advertise their products. And, all of this is possible only when you have a receptive Tik Tok account. So, it’s essential to pay attention to various promotion strategies to get those followers, likes, and real-time engagements.
Position Basic Tools
To make an attractive video, you will need a laptop or PC, your favorite background music available on TikTok itself, or you can even download music from TikTok. Then, you need a video of your own which you want to sync with the music. And, after having all of these things, consider a versatile video editing tool.
For this purpose, we are going to use Filmora Video Editor . This multi-dimensional tool comes with both primary as well as advanced video editing features. It is a ‘Video Editor for all Creators.’ With support in various formats, it also consists of different motion elements, transitions, and royalty-free music. After you complete making an eye-catchy video, you can directly export them to various social media platforms.
Let’s look at some quick tips.
- Show off skills
- Try imitating other famous videos
- Be updated with the trend
- Always be with your ready camera as you might bump into some exciting moment.
- Participate in hashtag challenges and other TikTok events.
- Try to cover current events to reach a broad audience.
Well, this is not the last step in the TikTok influencer marketing strategy. Also, give a read to the other two dimensions given below.
Part 2: Properly manage TikTok account
Have you heard of social media managers? They play a vital role in the lives of influencers. After reaching a particular stage, any famous social media influencer has to appoint their account managers to keep up on daily activities. Keeping the mind the strong youth orientation on TikTok, you have to keep an eye on your regular account activity.
At this stage, you have to consider video promotions. Look up to your category and try collaborating with other famous TikTok creators. It is essential for actual audience engagement.
Promote TikTok videos
Share as much as possible. In this way, your video will appear on For You Page if people like your content. Being on For You Pages is also one of the efficient methods for video promotion. But, then again, it comes out to be on producing a likable content. Brand yourself in a particular niche or interest, as we have mentioned already.
Engage the audience
Engagement means when people are spending most of their time on your TikTok videos. So, it depends upon what you have made. Do not put any kind of boring content as it can lead to bounce rates just like Google. The practical method of audience engagement is looking from their perspective. Think about your followers and their likings.
Increase followers and likes
Here are some tips to increase your likes and followers on TikTok.
- Avoid copied content and post only original content.
- Be consistent in posting videos.
- Integrate popular TikTok songs or music.
- Perform duets.
- Follow your expert creators.
- Get your way on trends and hashtags.
- Use quality equipment and software for editing purposes.
- Follow others to gain followers.
- Improve photography or shooting skills.
- Share it on other social media platforms.
Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Dealing with your fans and haters is also vital to keep along with creating TikTok videos. Give replies, if possible, and always pay due respect to your fans. It doesn’t mean that you have to indulge in intense fights with haters. Trolls are everywhere, so it’s better to ignore them until the situation is life-threatening.
Conclusion
When you are a TikTok influencer or even any other social media marketer, each of your action impacts millions of people. So, try to be original and create eye-catchy videos to rank better, among others. Follow all the tips mentioned above, including the versatile video editing software.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
“Despite the odds, Tik Tok remains in place and stays favorite for most social media users.”
Especially in Tier 3 and Tier 4 markets, TikTok forms a strong user base. For the same reason, brands are trying to make their products famous via customer reach in these markets.
You know, the main goal of marketing is to convert visitors into customers. And, you have plenty of platforms to show your marketing skills to reach the target audience. One of the highly influential and growing platforms is TikTok. At the same time, TikTok influencer marketing plays an essential role in day-to-day life because billions of people use the app every minute. Just like YouTube, you have to sell your products or brand to indulge in marketing with TikTok influencers. The campaign generally revolves around creating, sharing, and sometimes video lives streaming to let people know about your brand and sell related products.
Recently, Amir Siddiqui, a Tik Tok star, claimed that Tik Tok’s short video format is more in use by brands as compared to other platforms like YouTube, Facebook, etc. Brands have significantly made the Chinese app in their list of favorites. Also, in the new COVID-19 global pandemic situation, many high-end influencers are resorting to TikTok as the most cost-effective marketing method.
So, let’s figure out what algorithm works behind influencer marketing TikTok. After analyzing the strategies of expert tik tokers and looking at their interviews, we have devised an ultimate guide on how to become an influencer on TikTok.
How to be a good TikTok influencer and Stand Out from Peers
No doubt, influencer marketing at TikTok works. But is it easy? Well, not at all due to the increasing competition. Look at the content, and the way users who have millions or billions of followers on TikTok create videos. They put complete effort into making a video. It doesn’t come as it is. You have to consider various creative elements to get that video on the platform to convert visitors into customers. Even though Tik tok follows the YouTube creator revenue-sharing model, the brands are more likely to approach TikTok creators than Youtubers. Brand marketers check Tik Tok Creator’s Marketplace in terms of followers count, audience demographics, and the form of content.
Given below are three elements you have to consider in TikTok influencer marketing. It will ultimately tell you how to use TikTok for marketing.
- Part 1: Prepare yourself before shooting TikTok videos
- Part 2: Properly manage TikTok account
- Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Part 1: Prepare yourself before shooting TikTok videos
First, prepare yourself and then take steps forward if you are looking to make a video that stands out better, among others. You can even access lots of features on the app.
The very first step is to consider your interest. That interest will lead you to make content that stands out from others. However, it is not the only thing you have to keep in mind. There are related factors such as demand, competition, and overall marketing analysis.
Do not forget to keep up with the trend. Whether you are making a highly entertaining or educational informative video, you have to make extra effort to get that real-time engagement. After analyzing your target audience, look up to your position among other Tik Tok creators. If you are a complete beginner, then it may take 2-3 months to get that level only if you are consistent and following all the algorithms applicable in-app.
Target Audience
Target audiences are your ultimate customers. Most of the target audience base in Tik Tok comprises of youngsters. So, you have to make a user-friendly content to attract sponsorships and targeted brands. You can target a particular audience by incorporating their interests into the video, such as hashtags, their favorite music, and performing duets.
Analyze Tik Tok marketing
Well, most of the marketing analysis portion has to be done by the brands. They have to look for a suitable creator with a good number of followers to advertise their products. And, all of this is possible only when you have a receptive Tik Tok account. So, it’s essential to pay attention to various promotion strategies to get those followers, likes, and real-time engagements.
Position Basic Tools
To make an attractive video, you will need a laptop or PC, your favorite background music available on TikTok itself, or you can even download music from TikTok. Then, you need a video of your own which you want to sync with the music. And, after having all of these things, consider a versatile video editing tool.
For this purpose, we are going to use Filmora Video Editor . This multi-dimensional tool comes with both primary as well as advanced video editing features. It is a ‘Video Editor for all Creators.’ With support in various formats, it also consists of different motion elements, transitions, and royalty-free music. After you complete making an eye-catchy video, you can directly export them to various social media platforms.
Let’s look at some quick tips.
- Show off skills
- Try imitating other famous videos
- Be updated with the trend
- Always be with your ready camera as you might bump into some exciting moment.
- Participate in hashtag challenges and other TikTok events.
- Try to cover current events to reach a broad audience.
Well, this is not the last step in the TikTok influencer marketing strategy. Also, give a read to the other two dimensions given below.
Part 2: Properly manage TikTok account
Have you heard of social media managers? They play a vital role in the lives of influencers. After reaching a particular stage, any famous social media influencer has to appoint their account managers to keep up on daily activities. Keeping the mind the strong youth orientation on TikTok, you have to keep an eye on your regular account activity.
At this stage, you have to consider video promotions. Look up to your category and try collaborating with other famous TikTok creators. It is essential for actual audience engagement.
Promote TikTok videos
Share as much as possible. In this way, your video will appear on For You Page if people like your content. Being on For You Pages is also one of the efficient methods for video promotion. But, then again, it comes out to be on producing a likable content. Brand yourself in a particular niche or interest, as we have mentioned already.
Engage the audience
Engagement means when people are spending most of their time on your TikTok videos. So, it depends upon what you have made. Do not put any kind of boring content as it can lead to bounce rates just like Google. The practical method of audience engagement is looking from their perspective. Think about your followers and their likings.
Increase followers and likes
Here are some tips to increase your likes and followers on TikTok.
- Avoid copied content and post only original content.
- Be consistent in posting videos.
- Integrate popular TikTok songs or music.
- Perform duets.
- Follow your expert creators.
- Get your way on trends and hashtags.
- Use quality equipment and software for editing purposes.
- Follow others to gain followers.
- Improve photography or shooting skills.
- Share it on other social media platforms.
Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Dealing with your fans and haters is also vital to keep along with creating TikTok videos. Give replies, if possible, and always pay due respect to your fans. It doesn’t mean that you have to indulge in intense fights with haters. Trolls are everywhere, so it’s better to ignore them until the situation is life-threatening.
Conclusion
When you are a TikTok influencer or even any other social media marketer, each of your action impacts millions of people. So, try to be original and create eye-catchy videos to rank better, among others. Follow all the tips mentioned above, including the versatile video editing software.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
“Despite the odds, Tik Tok remains in place and stays favorite for most social media users.”
Especially in Tier 3 and Tier 4 markets, TikTok forms a strong user base. For the same reason, brands are trying to make their products famous via customer reach in these markets.
You know, the main goal of marketing is to convert visitors into customers. And, you have plenty of platforms to show your marketing skills to reach the target audience. One of the highly influential and growing platforms is TikTok. At the same time, TikTok influencer marketing plays an essential role in day-to-day life because billions of people use the app every minute. Just like YouTube, you have to sell your products or brand to indulge in marketing with TikTok influencers. The campaign generally revolves around creating, sharing, and sometimes video lives streaming to let people know about your brand and sell related products.
Recently, Amir Siddiqui, a Tik Tok star, claimed that Tik Tok’s short video format is more in use by brands as compared to other platforms like YouTube, Facebook, etc. Brands have significantly made the Chinese app in their list of favorites. Also, in the new COVID-19 global pandemic situation, many high-end influencers are resorting to TikTok as the most cost-effective marketing method.
So, let’s figure out what algorithm works behind influencer marketing TikTok. After analyzing the strategies of expert tik tokers and looking at their interviews, we have devised an ultimate guide on how to become an influencer on TikTok.
How to be a good TikTok influencer and Stand Out from Peers
No doubt, influencer marketing at TikTok works. But is it easy? Well, not at all due to the increasing competition. Look at the content, and the way users who have millions or billions of followers on TikTok create videos. They put complete effort into making a video. It doesn’t come as it is. You have to consider various creative elements to get that video on the platform to convert visitors into customers. Even though Tik tok follows the YouTube creator revenue-sharing model, the brands are more likely to approach TikTok creators than Youtubers. Brand marketers check Tik Tok Creator’s Marketplace in terms of followers count, audience demographics, and the form of content.
Given below are three elements you have to consider in TikTok influencer marketing. It will ultimately tell you how to use TikTok for marketing.
- Part 1: Prepare yourself before shooting TikTok videos
- Part 2: Properly manage TikTok account
- Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Part 1: Prepare yourself before shooting TikTok videos
First, prepare yourself and then take steps forward if you are looking to make a video that stands out better, among others. You can even access lots of features on the app.
The very first step is to consider your interest. That interest will lead you to make content that stands out from others. However, it is not the only thing you have to keep in mind. There are related factors such as demand, competition, and overall marketing analysis.
Do not forget to keep up with the trend. Whether you are making a highly entertaining or educational informative video, you have to make extra effort to get that real-time engagement. After analyzing your target audience, look up to your position among other Tik Tok creators. If you are a complete beginner, then it may take 2-3 months to get that level only if you are consistent and following all the algorithms applicable in-app.
Target Audience
Target audiences are your ultimate customers. Most of the target audience base in Tik Tok comprises of youngsters. So, you have to make a user-friendly content to attract sponsorships and targeted brands. You can target a particular audience by incorporating their interests into the video, such as hashtags, their favorite music, and performing duets.
Analyze Tik Tok marketing
Well, most of the marketing analysis portion has to be done by the brands. They have to look for a suitable creator with a good number of followers to advertise their products. And, all of this is possible only when you have a receptive Tik Tok account. So, it’s essential to pay attention to various promotion strategies to get those followers, likes, and real-time engagements.
Position Basic Tools
To make an attractive video, you will need a laptop or PC, your favorite background music available on TikTok itself, or you can even download music from TikTok. Then, you need a video of your own which you want to sync with the music. And, after having all of these things, consider a versatile video editing tool.
For this purpose, we are going to use Filmora Video Editor . This multi-dimensional tool comes with both primary as well as advanced video editing features. It is a ‘Video Editor for all Creators.’ With support in various formats, it also consists of different motion elements, transitions, and royalty-free music. After you complete making an eye-catchy video, you can directly export them to various social media platforms.
Let’s look at some quick tips.
- Show off skills
- Try imitating other famous videos
- Be updated with the trend
- Always be with your ready camera as you might bump into some exciting moment.
- Participate in hashtag challenges and other TikTok events.
- Try to cover current events to reach a broad audience.
Well, this is not the last step in the TikTok influencer marketing strategy. Also, give a read to the other two dimensions given below.
Part 2: Properly manage TikTok account
Have you heard of social media managers? They play a vital role in the lives of influencers. After reaching a particular stage, any famous social media influencer has to appoint their account managers to keep up on daily activities. Keeping the mind the strong youth orientation on TikTok, you have to keep an eye on your regular account activity.
At this stage, you have to consider video promotions. Look up to your category and try collaborating with other famous TikTok creators. It is essential for actual audience engagement.
Promote TikTok videos
Share as much as possible. In this way, your video will appear on For You Page if people like your content. Being on For You Pages is also one of the efficient methods for video promotion. But, then again, it comes out to be on producing a likable content. Brand yourself in a particular niche or interest, as we have mentioned already.
Engage the audience
Engagement means when people are spending most of their time on your TikTok videos. So, it depends upon what you have made. Do not put any kind of boring content as it can lead to bounce rates just like Google. The practical method of audience engagement is looking from their perspective. Think about your followers and their likings.
Increase followers and likes
Here are some tips to increase your likes and followers on TikTok.
- Avoid copied content and post only original content.
- Be consistent in posting videos.
- Integrate popular TikTok songs or music.
- Perform duets.
- Follow your expert creators.
- Get your way on trends and hashtags.
- Use quality equipment and software for editing purposes.
- Follow others to gain followers.
- Improve photography or shooting skills.
- Share it on other social media platforms.
Part 3: Deal with the Feedbacks and Comments from your Fans and Haters
Dealing with your fans and haters is also vital to keep along with creating TikTok videos. Give replies, if possible, and always pay due respect to your fans. It doesn’t mean that you have to indulge in intense fights with haters. Trolls are everywhere, so it’s better to ignore them until the situation is life-threatening.
Conclusion
When you are a TikTok influencer or even any other social media marketer, each of your action impacts millions of people. So, try to be original and create eye-catchy videos to rank better, among others. Follow all the tips mentioned above, including the versatile video editing software.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: [Updated] Essential Ingredients for Triumphant TikTok Marketing Plans for 2024
- Author: Kenneth
- Created at : 2024-06-15 13:16:59
- Updated at : 2024-06-16 13:16:59
- Link: https://tiktok-video-files.techidaily.com/updated-essential-ingredients-for-triumphant-tiktok-marketing-plans-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
