TikTok-Infused Reading: The Cutting Edge of Literary Trends

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Convert horizontal videos to vertical ones seamlessly

Try It Free Try It Free

TikTok’s popularity boomed the internet during the lockdown as many people turned to the platform as a distraction. Many different creators use the forum, from dancers, chefs, and reading enthusiasts. TikTok books, nicknamed BookTok dedicated to reviewing the latest books and influencing a generation of readers so much that the list of bestsellers is now full of novels that became popular through recommendations on BookTok.

This article will give a list of TikTok book recommendations for everyone from different aspects of reading.

In this article

01 What is BookTok?

02 15 Popular Booktok Books Worth Reading

03 How to Promote Your Books on TikTok [for Authors]

Part 1: What is BookTok?

BookTok is a sub-community on the TikTok application focused on literature and books. BookTok creators make videos discussing joking and reviewing the books they read. Although these popular TikTok books range in the genre, many creators focus on young adult fiction books, romance novels, and young adult fantasy. When you #BookTok on TikTok, there are currently over 30 billion views for videos related to reviewing, recommending, and reading. BookTok is the fastest book club, a mixture of dark academia and the Tumblr Fan-Fiction scene. BookTok on TikTok is a new way for teen readers to meet and connect.

Part 2: 15 Popular Booktok Books Worth Reading

This section will give you 15 BookTok recommendation lists that you can choose from as a lover of TikTok who is a reader:

1.The Seven Husbands of Evelyn Hugo

When you type hashtag #booktok on TikTok, it won’t be long before the seven husbands of Evelyn Hugo are recommended as the book follows the Hollywood star Evelyn Hugo as she recalls her life journey in terms of Monique Grant as a Young Journalist. The twist and turn of the book make the book an unforgettable read.

2.A Court of Thorns and Roses

The popular TikTok book, A Court of Thorns and Roses rose to popularity after being reviewed on TikTok and affectionately referred to as ACOTAR. It is a fantasy series following the life of Feyre as a family struggles to feed themselves during the harsh winter, and she must want to keep them alive. However, as she killed the wrong kind of wolf, life changed forever. This book is spicy due to the adult theme used throughout the books.

3.You and Me on Vacation

You and Me on Vacation are a trendy romance novel from the author of Beach read. Alex and Poppy were best friends after falling out two years ago, and the duo decided to go on the last holiday together to figure things out. So if you are a lover or a fan of second chance romance and friends to lover’s stories, then you can add ‘You and Me on Vacation’ to your list.

4.It Ends With Us

It Ends With Us is a romance novel by Collen Hoover. Lily is an independent woman who manages her own business and lives in Boston. Meeting a handsome neurosurgeon called Ryle, she couldn’t help but feel like it is good to be accurate, and she struggles to build a relationship with him, who isn’t keen on the idea of committing. When her first love suddenly reappears in her life, she has to figure out where a heart truly lies.

5.Six of Crows

In this novel, Six Crows follow teenagers living in the city of Ketterdam inspired by Amsterdam in the Dutch Republic era. The story navigates the dangerous city and commits to an unstable East, which follows the different perspectives of Kaz Brekker and his crew. If you’re a person who enjoys complex character relationships, slow-building romance, and world-building, then this story is for you.

6.The Cruel Prince

The Cruel Prince is the folk of the air series that follows Jude and assistance who see their parents getting murdered in front of them. If you’re a fan of fairy fantasy, this series is for you.

7.Red Queen

Red Queen is in a world divided by blood (silver or red). Mare Barrow is a seventeen-year-old red girl that finds herself working in the silver palace, and in this series, she discovers that she possesses a deadly power of home despite our red blood.

8.The Midnight Library

The Midnight Library by Matt Haig features a lady called Nora seed, who lives an ordinary and boring life. One night loneliness and despair, which is when she committed suicide, and she wakes up to find herself in a kind of limbo presented to her as a library.

9.The Hating Game

The Hating Game features Josh and Lucy, too young publishing executives who work together and eat each other. The novel is an enemy to lover romance that any hopeless romantic is bound to love.

10.A Good Girl’s Guide to Murder

The novel is an addictive must-read mystery with shades of making a murderer about an investigation turned obsession. The story comes packed with twists and turns and an unpredictable ending.

11.They Both Die at the End

This novel is by Adam Silvera, who reminds us that there is no life without death and no love without loss. This is a devastating yet uplifting story about two people whose lives change after an Unforgettable day.

12.You’ve Reached Sam

The BookTok on TikTok novel is about a 17-year-old Julie Clark who has her future planned out and moved out of a small town with her boyfriend, Sam. They both attended a college in the city and spent a summer in Japan, but everything changed when Sam died.

13.Verity

The story is about Lowen Ashleigh, a struggling writer on the brink of financial ruin when she accepted a job offer of a lifetime. Jeremy Crawford, who is the husband of one of the best-selling author Verity Crawford has hired Lowen to complete the remaining book that his injured wife was unable to complete.

14.Archenemies

Another TikTok book is about the stories about Nova, whose double life is about to get a lot more complicated, find out in this series and feel the thrill that gets infilled with this book.

15.From Blood and Ash

This BookTok recommendation story is captivating and action-packed. Perfect for readers interested in addictive, sexy, and unexpected sentences.

Part 3: How to Promote Your Books on TikTok [for Authors]

There are presently more than 1 billion users on TikTok, and among these users, there are thousands of books lovers and authors who are doing great on the platform. Therefore, are you ready to promote your TikTok books to read? Keep reading to discover how to do it:

• Actively discover what other authors and people in the reading community are doing or looking for. You can follow other authors to watch their videos and engage in them like commenting, sharing, and liking.
• Share an unboxing video of you and your books when they arrive, and also post a cover review video as this gets your followers excited about your new book.
• Make a short video summarizing the synopsis of your book to give your views as a snippet of what is to come.
• Take advantage of TikTok trends. This provides endless opportunities to take advantage of this trend or challenge to promote your book.
• Post regularly and create videos to share any events. Your participation in this will keep your viewers excited about new content.
• Also, don’t forget to use the hashtag to help you discover new videos. Must research Hashtag application.

Conclusion

There are many popular BookTok books available on TikTok, and these books are easily accessible to your TikTok audience. This article provides a BookTok book list recommendation for readers on TikTok. You can create and post BookTok videos directly on TikTok. Besides, Filmora, the wonder tool from Wondershare, can be valuable in editing BookTok videos because of its auto reframe exclusive feature that lets you automatically convert horizontal TikTok videos into vertical videos.

Try It Free Try It Free

TikTok’s popularity boomed the internet during the lockdown as many people turned to the platform as a distraction. Many different creators use the forum, from dancers, chefs, and reading enthusiasts. TikTok books, nicknamed BookTok dedicated to reviewing the latest books and influencing a generation of readers so much that the list of bestsellers is now full of novels that became popular through recommendations on BookTok.

This article will give a list of TikTok book recommendations for everyone from different aspects of reading.

In this article

01 What is BookTok?

02 15 Popular Booktok Books Worth Reading

03 How to Promote Your Books on TikTok [for Authors]

Part 1: What is BookTok?

BookTok is a sub-community on the TikTok application focused on literature and books. BookTok creators make videos discussing joking and reviewing the books they read. Although these popular TikTok books range in the genre, many creators focus on young adult fiction books, romance novels, and young adult fantasy. When you #BookTok on TikTok, there are currently over 30 billion views for videos related to reviewing, recommending, and reading. BookTok is the fastest book club, a mixture of dark academia and the Tumblr Fan-Fiction scene. BookTok on TikTok is a new way for teen readers to meet and connect.

Part 2: 15 Popular Booktok Books Worth Reading

This section will give you 15 BookTok recommendation lists that you can choose from as a lover of TikTok who is a reader:

1.The Seven Husbands of Evelyn Hugo

When you type hashtag #booktok on TikTok, it won’t be long before the seven husbands of Evelyn Hugo are recommended as the book follows the Hollywood star Evelyn Hugo as she recalls her life journey in terms of Monique Grant as a Young Journalist. The twist and turn of the book make the book an unforgettable read.

2.A Court of Thorns and Roses

The popular TikTok book, A Court of Thorns and Roses rose to popularity after being reviewed on TikTok and affectionately referred to as ACOTAR. It is a fantasy series following the life of Feyre as a family struggles to feed themselves during the harsh winter, and she must want to keep them alive. However, as she killed the wrong kind of wolf, life changed forever. This book is spicy due to the adult theme used throughout the books.

3.You and Me on Vacation

You and Me on Vacation are a trendy romance novel from the author of Beach read. Alex and Poppy were best friends after falling out two years ago, and the duo decided to go on the last holiday together to figure things out. So if you are a lover or a fan of second chance romance and friends to lover’s stories, then you can add ‘You and Me on Vacation’ to your list.

4.It Ends With Us

It Ends With Us is a romance novel by Collen Hoover. Lily is an independent woman who manages her own business and lives in Boston. Meeting a handsome neurosurgeon called Ryle, she couldn’t help but feel like it is good to be accurate, and she struggles to build a relationship with him, who isn’t keen on the idea of committing. When her first love suddenly reappears in her life, she has to figure out where a heart truly lies.

5.Six of Crows

In this novel, Six Crows follow teenagers living in the city of Ketterdam inspired by Amsterdam in the Dutch Republic era. The story navigates the dangerous city and commits to an unstable East, which follows the different perspectives of Kaz Brekker and his crew. If you’re a person who enjoys complex character relationships, slow-building romance, and world-building, then this story is for you.

6.The Cruel Prince

The Cruel Prince is the folk of the air series that follows Jude and assistance who see their parents getting murdered in front of them. If you’re a fan of fairy fantasy, this series is for you.

7.Red Queen

Red Queen is in a world divided by blood (silver or red). Mare Barrow is a seventeen-year-old red girl that finds herself working in the silver palace, and in this series, she discovers that she possesses a deadly power of home despite our red blood.

8.The Midnight Library

The Midnight Library by Matt Haig features a lady called Nora seed, who lives an ordinary and boring life. One night loneliness and despair, which is when she committed suicide, and she wakes up to find herself in a kind of limbo presented to her as a library.

9.The Hating Game

The Hating Game features Josh and Lucy, too young publishing executives who work together and eat each other. The novel is an enemy to lover romance that any hopeless romantic is bound to love.

10.A Good Girl’s Guide to Murder

The novel is an addictive must-read mystery with shades of making a murderer about an investigation turned obsession. The story comes packed with twists and turns and an unpredictable ending.

11.They Both Die at the End

This novel is by Adam Silvera, who reminds us that there is no life without death and no love without loss. This is a devastating yet uplifting story about two people whose lives change after an Unforgettable day.

12.You’ve Reached Sam

The BookTok on TikTok novel is about a 17-year-old Julie Clark who has her future planned out and moved out of a small town with her boyfriend, Sam. They both attended a college in the city and spent a summer in Japan, but everything changed when Sam died.

13.Verity

The story is about Lowen Ashleigh, a struggling writer on the brink of financial ruin when she accepted a job offer of a lifetime. Jeremy Crawford, who is the husband of one of the best-selling author Verity Crawford has hired Lowen to complete the remaining book that his injured wife was unable to complete.

14.Archenemies

Another TikTok book is about the stories about Nova, whose double life is about to get a lot more complicated, find out in this series and feel the thrill that gets infilled with this book.

15.From Blood and Ash

This BookTok recommendation story is captivating and action-packed. Perfect for readers interested in addictive, sexy, and unexpected sentences.

Part 3: How to Promote Your Books on TikTok [for Authors]

There are presently more than 1 billion users on TikTok, and among these users, there are thousands of books lovers and authors who are doing great on the platform. Therefore, are you ready to promote your TikTok books to read? Keep reading to discover how to do it:

• Actively discover what other authors and people in the reading community are doing or looking for. You can follow other authors to watch their videos and engage in them like commenting, sharing, and liking.
• Share an unboxing video of you and your books when they arrive, and also post a cover review video as this gets your followers excited about your new book.
• Make a short video summarizing the synopsis of your book to give your views as a snippet of what is to come.
• Take advantage of TikTok trends. This provides endless opportunities to take advantage of this trend or challenge to promote your book.
• Post regularly and create videos to share any events. Your participation in this will keep your viewers excited about new content.
• Also, don’t forget to use the hashtag to help you discover new videos. Must research Hashtag application.

Conclusion

There are many popular BookTok books available on TikTok, and these books are easily accessible to your TikTok audience. This article provides a BookTok book list recommendation for readers on TikTok. You can create and post BookTok videos directly on TikTok. Besides, Filmora, the wonder tool from Wondershare, can be valuable in editing BookTok videos because of its auto reframe exclusive feature that lets you automatically convert horizontal TikTok videos into vertical videos.

Try It Free Try It Free

TikTok’s popularity boomed the internet during the lockdown as many people turned to the platform as a distraction. Many different creators use the forum, from dancers, chefs, and reading enthusiasts. TikTok books, nicknamed BookTok dedicated to reviewing the latest books and influencing a generation of readers so much that the list of bestsellers is now full of novels that became popular through recommendations on BookTok.

This article will give a list of TikTok book recommendations for everyone from different aspects of reading.

In this article

01 What is BookTok?

02 15 Popular Booktok Books Worth Reading

03 How to Promote Your Books on TikTok [for Authors]

Part 1: What is BookTok?

BookTok is a sub-community on the TikTok application focused on literature and books. BookTok creators make videos discussing joking and reviewing the books they read. Although these popular TikTok books range in the genre, many creators focus on young adult fiction books, romance novels, and young adult fantasy. When you #BookTok on TikTok, there are currently over 30 billion views for videos related to reviewing, recommending, and reading. BookTok is the fastest book club, a mixture of dark academia and the Tumblr Fan-Fiction scene. BookTok on TikTok is a new way for teen readers to meet and connect.

Part 2: 15 Popular Booktok Books Worth Reading

This section will give you 15 BookTok recommendation lists that you can choose from as a lover of TikTok who is a reader:

1.The Seven Husbands of Evelyn Hugo

When you type hashtag #booktok on TikTok, it won’t be long before the seven husbands of Evelyn Hugo are recommended as the book follows the Hollywood star Evelyn Hugo as she recalls her life journey in terms of Monique Grant as a Young Journalist. The twist and turn of the book make the book an unforgettable read.

2.A Court of Thorns and Roses

The popular TikTok book, A Court of Thorns and Roses rose to popularity after being reviewed on TikTok and affectionately referred to as ACOTAR. It is a fantasy series following the life of Feyre as a family struggles to feed themselves during the harsh winter, and she must want to keep them alive. However, as she killed the wrong kind of wolf, life changed forever. This book is spicy due to the adult theme used throughout the books.

3.You and Me on Vacation

You and Me on Vacation are a trendy romance novel from the author of Beach read. Alex and Poppy were best friends after falling out two years ago, and the duo decided to go on the last holiday together to figure things out. So if you are a lover or a fan of second chance romance and friends to lover’s stories, then you can add ‘You and Me on Vacation’ to your list.

4.It Ends With Us

It Ends With Us is a romance novel by Collen Hoover. Lily is an independent woman who manages her own business and lives in Boston. Meeting a handsome neurosurgeon called Ryle, she couldn’t help but feel like it is good to be accurate, and she struggles to build a relationship with him, who isn’t keen on the idea of committing. When her first love suddenly reappears in her life, she has to figure out where a heart truly lies.

5.Six of Crows

In this novel, Six Crows follow teenagers living in the city of Ketterdam inspired by Amsterdam in the Dutch Republic era. The story navigates the dangerous city and commits to an unstable East, which follows the different perspectives of Kaz Brekker and his crew. If you’re a person who enjoys complex character relationships, slow-building romance, and world-building, then this story is for you.

6.The Cruel Prince

The Cruel Prince is the folk of the air series that follows Jude and assistance who see their parents getting murdered in front of them. If you’re a fan of fairy fantasy, this series is for you.

7.Red Queen

Red Queen is in a world divided by blood (silver or red). Mare Barrow is a seventeen-year-old red girl that finds herself working in the silver palace, and in this series, she discovers that she possesses a deadly power of home despite our red blood.

8.The Midnight Library

The Midnight Library by Matt Haig features a lady called Nora seed, who lives an ordinary and boring life. One night loneliness and despair, which is when she committed suicide, and she wakes up to find herself in a kind of limbo presented to her as a library.

9.The Hating Game

The Hating Game features Josh and Lucy, too young publishing executives who work together and eat each other. The novel is an enemy to lover romance that any hopeless romantic is bound to love.

10.A Good Girl’s Guide to Murder

The novel is an addictive must-read mystery with shades of making a murderer about an investigation turned obsession. The story comes packed with twists and turns and an unpredictable ending.

11.They Both Die at the End

This novel is by Adam Silvera, who reminds us that there is no life without death and no love without loss. This is a devastating yet uplifting story about two people whose lives change after an Unforgettable day.

12.You’ve Reached Sam

The BookTok on TikTok novel is about a 17-year-old Julie Clark who has her future planned out and moved out of a small town with her boyfriend, Sam. They both attended a college in the city and spent a summer in Japan, but everything changed when Sam died.

13.Verity

The story is about Lowen Ashleigh, a struggling writer on the brink of financial ruin when she accepted a job offer of a lifetime. Jeremy Crawford, who is the husband of one of the best-selling author Verity Crawford has hired Lowen to complete the remaining book that his injured wife was unable to complete.

14.Archenemies

Another TikTok book is about the stories about Nova, whose double life is about to get a lot more complicated, find out in this series and feel the thrill that gets infilled with this book.

15.From Blood and Ash

This BookTok recommendation story is captivating and action-packed. Perfect for readers interested in addictive, sexy, and unexpected sentences.

Part 3: How to Promote Your Books on TikTok [for Authors]

There are presently more than 1 billion users on TikTok, and among these users, there are thousands of books lovers and authors who are doing great on the platform. Therefore, are you ready to promote your TikTok books to read? Keep reading to discover how to do it:

• Actively discover what other authors and people in the reading community are doing or looking for. You can follow other authors to watch their videos and engage in them like commenting, sharing, and liking.
• Share an unboxing video of you and your books when they arrive, and also post a cover review video as this gets your followers excited about your new book.
• Make a short video summarizing the synopsis of your book to give your views as a snippet of what is to come.
• Take advantage of TikTok trends. This provides endless opportunities to take advantage of this trend or challenge to promote your book.
• Post regularly and create videos to share any events. Your participation in this will keep your viewers excited about new content.
• Also, don’t forget to use the hashtag to help you discover new videos. Must research Hashtag application.

Conclusion

There are many popular BookTok books available on TikTok, and these books are easily accessible to your TikTok audience. This article provides a BookTok book list recommendation for readers on TikTok. You can create and post BookTok videos directly on TikTok. Besides, Filmora, the wonder tool from Wondershare, can be valuable in editing BookTok videos because of its auto reframe exclusive feature that lets you automatically convert horizontal TikTok videos into vertical videos.

Try It Free Try It Free

TikTok’s popularity boomed the internet during the lockdown as many people turned to the platform as a distraction. Many different creators use the forum, from dancers, chefs, and reading enthusiasts. TikTok books, nicknamed BookTok dedicated to reviewing the latest books and influencing a generation of readers so much that the list of bestsellers is now full of novels that became popular through recommendations on BookTok.

This article will give a list of TikTok book recommendations for everyone from different aspects of reading.

In this article

01 What is BookTok?

02 15 Popular Booktok Books Worth Reading

03 How to Promote Your Books on TikTok [for Authors]

Part 1: What is BookTok?

BookTok is a sub-community on the TikTok application focused on literature and books. BookTok creators make videos discussing joking and reviewing the books they read. Although these popular TikTok books range in the genre, many creators focus on young adult fiction books, romance novels, and young adult fantasy. When you #BookTok on TikTok, there are currently over 30 billion views for videos related to reviewing, recommending, and reading. BookTok is the fastest book club, a mixture of dark academia and the Tumblr Fan-Fiction scene. BookTok on TikTok is a new way for teen readers to meet and connect.

Part 2: 15 Popular Booktok Books Worth Reading

This section will give you 15 BookTok recommendation lists that you can choose from as a lover of TikTok who is a reader:

1.The Seven Husbands of Evelyn Hugo

When you type hashtag #booktok on TikTok, it won’t be long before the seven husbands of Evelyn Hugo are recommended as the book follows the Hollywood star Evelyn Hugo as she recalls her life journey in terms of Monique Grant as a Young Journalist. The twist and turn of the book make the book an unforgettable read.

2.A Court of Thorns and Roses

The popular TikTok book, A Court of Thorns and Roses rose to popularity after being reviewed on TikTok and affectionately referred to as ACOTAR. It is a fantasy series following the life of Feyre as a family struggles to feed themselves during the harsh winter, and she must want to keep them alive. However, as she killed the wrong kind of wolf, life changed forever. This book is spicy due to the adult theme used throughout the books.

3.You and Me on Vacation

You and Me on Vacation are a trendy romance novel from the author of Beach read. Alex and Poppy were best friends after falling out two years ago, and the duo decided to go on the last holiday together to figure things out. So if you are a lover or a fan of second chance romance and friends to lover’s stories, then you can add ‘You and Me on Vacation’ to your list.

4.It Ends With Us

It Ends With Us is a romance novel by Collen Hoover. Lily is an independent woman who manages her own business and lives in Boston. Meeting a handsome neurosurgeon called Ryle, she couldn’t help but feel like it is good to be accurate, and she struggles to build a relationship with him, who isn’t keen on the idea of committing. When her first love suddenly reappears in her life, she has to figure out where a heart truly lies.

5.Six of Crows

In this novel, Six Crows follow teenagers living in the city of Ketterdam inspired by Amsterdam in the Dutch Republic era. The story navigates the dangerous city and commits to an unstable East, which follows the different perspectives of Kaz Brekker and his crew. If you’re a person who enjoys complex character relationships, slow-building romance, and world-building, then this story is for you.

6.The Cruel Prince

The Cruel Prince is the folk of the air series that follows Jude and assistance who see their parents getting murdered in front of them. If you’re a fan of fairy fantasy, this series is for you.

7.Red Queen

Red Queen is in a world divided by blood (silver or red). Mare Barrow is a seventeen-year-old red girl that finds herself working in the silver palace, and in this series, she discovers that she possesses a deadly power of home despite our red blood.

8.The Midnight Library

The Midnight Library by Matt Haig features a lady called Nora seed, who lives an ordinary and boring life. One night loneliness and despair, which is when she committed suicide, and she wakes up to find herself in a kind of limbo presented to her as a library.

9.The Hating Game

The Hating Game features Josh and Lucy, too young publishing executives who work together and eat each other. The novel is an enemy to lover romance that any hopeless romantic is bound to love.

10.A Good Girl’s Guide to Murder

The novel is an addictive must-read mystery with shades of making a murderer about an investigation turned obsession. The story comes packed with twists and turns and an unpredictable ending.

11.They Both Die at the End

This novel is by Adam Silvera, who reminds us that there is no life without death and no love without loss. This is a devastating yet uplifting story about two people whose lives change after an Unforgettable day.

12.You’ve Reached Sam

The BookTok on TikTok novel is about a 17-year-old Julie Clark who has her future planned out and moved out of a small town with her boyfriend, Sam. They both attended a college in the city and spent a summer in Japan, but everything changed when Sam died.

13.Verity

The story is about Lowen Ashleigh, a struggling writer on the brink of financial ruin when she accepted a job offer of a lifetime. Jeremy Crawford, who is the husband of one of the best-selling author Verity Crawford has hired Lowen to complete the remaining book that his injured wife was unable to complete.

14.Archenemies

Another TikTok book is about the stories about Nova, whose double life is about to get a lot more complicated, find out in this series and feel the thrill that gets infilled with this book.

15.From Blood and Ash

This BookTok recommendation story is captivating and action-packed. Perfect for readers interested in addictive, sexy, and unexpected sentences.

Part 3: How to Promote Your Books on TikTok [for Authors]

There are presently more than 1 billion users on TikTok, and among these users, there are thousands of books lovers and authors who are doing great on the platform. Therefore, are you ready to promote your TikTok books to read? Keep reading to discover how to do it:

• Actively discover what other authors and people in the reading community are doing or looking for. You can follow other authors to watch their videos and engage in them like commenting, sharing, and liking.
• Share an unboxing video of you and your books when they arrive, and also post a cover review video as this gets your followers excited about your new book.
• Make a short video summarizing the synopsis of your book to give your views as a snippet of what is to come.
• Take advantage of TikTok trends. This provides endless opportunities to take advantage of this trend or challenge to promote your book.
• Post regularly and create videos to share any events. Your participation in this will keep your viewers excited about new content.
• Also, don’t forget to use the hashtag to help you discover new videos. Must research Hashtag application.

Conclusion

There are many popular BookTok books available on TikTok, and these books are easily accessible to your TikTok audience. This article provides a BookTok book list recommendation for readers on TikTok. You can create and post BookTok videos directly on TikTok. Besides, Filmora, the wonder tool from Wondershare, can be valuable in editing BookTok videos because of its auto reframe exclusive feature that lets you automatically convert horizontal TikTok videos into vertical videos.

Strategic TikTok Advertising: Methods for Maximum Impact with Example Campaigns

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Also read: