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[New] Mastering the Art of Winning with TikTok Marketing for 2024
Mastering the Art of Winning with TikTok Marketing
The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.
Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
How to Amplify Your Content’s Impact: A TikTok Hashtag Guide
How to Use TikTok Hashtags to Increase Your Post Reach
Shanoon Cox
Mar 27, 2024• Proven solutions
In this age, being just a member of social media is not enough when social media is booming with lots of activities. One such trending way to access the large mass of people or making your messages reach more than expected followers is using hashtags in social media platforms like Facebook, Instagram, Twitter, and TikTok. You might be amazed that though hashtags for TikTok or other social media platforms refer to just a symbol of hash (#) and concerned text or phrase, they hold enough weightage to attract more and more followers. Well, the mechanism is quite simple but useful as well. For example, in your message, if you use some popular hashtags, it will automatically refer to everyone discussing the topic worldwide. This way, you get numerous followers with the fantastic trick of using Hashtags.
Image Source: <www.disruptivestatic.com>
- Part 1: What is TikTok hashtag and why should you use hashtags?
- Part 2: What types of hashtags on TikTok?
- Part 3: How to find the best TikTok hashtags to increase your post reach?
What is TikTok hashtag, and why should you use hashtags?
In simple terms, a hashtag for TikTok is a combination of words and numbers or short sentences mentioned after the hash symbol (#).
So are you a frequent user of TikTok application and wondering what are TikTok trending hashtags, ways to use them, and even why to use them? Please go through this guide, as it is the right approach to look out all the possible ways to make your post visible or post trending in the social media platform like TikTok.
Hashtags for TikTok are a mixture of the hash symbol (#) and either letters, words, or phrases without providing any space in between them. It works the same in TikTok as with other platforms like Instagram and used to promote your media content like videos you have posted in the TikTok. When you use a relevant hashtag, it will categorize your content and make that discoverable to all the interested users, whoever searches for the respective content or hashtag content over the internet.
Image Source: <www.brandsynario.com>
The process is quite simple to use. See, whenever you create content or video, it may or may not visible or accessible to others. But, when you apply a hashtag with a particular word or phrase to it, then that video will be visible to all users looking for related categorized content on the internet. Thus, hashtags make your content detectable to more followers in the TikTok platform than ever. Further, in addition to any video content, you can also mention the TikTok trending hashtags on any post or part of the comment. It will also assist you in leading the followers of interested sections or groups of users.
What types of hashtags on TikTok?
Different types of Hashtag categories exist on the TikTok platform. By choosing them, you would be able to boost your content to a broader audience on the online media.
Let’s take a look over some of the types of the popular TikTok hashtags that are currently trending on the TikTok:
Hashtags for Funny Videos
Eg: #comedy, #acting, #friendship
New Songs Hashtags
Eg: #music, #duetwithme, #foryou
Educational Videos Hashtags
Eg: #education, #edutok, #careergoals, #knowledge
Child videos Hashtags
Eg: #childact, #babygirl, #children, #childcomedy, #childstar, #childhood
Motivational Videos Hashtags
Eg: #inspirational, #decision, #cleanbeach, #poetry, #life, #motivationalvideo
Health-related hashtags
Eg: #exercise, #advice, #fitness, #bestforhealth
Friendship Hashtags
Eg: #friendshiptest, #dost, #realfriendship, #friendshipforever, #truefriendship
Recipe Hashtags
Eg: #italianrecipe, #easyrecipe, #cakerecipe, #momrecipe, #homemaderecipe, #breakfastrecipe
Dancing Hashtags
Eg: #dancemasti, #danceindia, #dancer, #dancekpop, #dancevideo, #dancechallenge, #danceinpublic
Beauty Videos Hashtags
Eg: #beautytips, #beautychallenge, #beautyblogger, #beauty4charity
Craft Videos Hashtags
Eg: #crafts, #5mincraft, #crafttime, #bottlecraft
Festival Videos Hashtags
Eg: #mifestival, #festivalteen, #festivalfun, #favfestival, #mifanfestival
Art TikTok hashtags
Eg: #visualart, #pencilart, #nailart, #chalkart, #artproject, #artchallenge
Rangoli Video Hashtags
Eg: #specialrangoli, #myrangoli, #easyrangoli, #diwalirangoli, #ganeshrangoli
In addition to them some of the TikTok trending hashtags are: #memes, #smile, #dog, #cat, #nature, #gym, #lifestyle, #fun etc.
These were some of the favorite and well-trending examples of TikTok hashtags. The list does not end here; besides, you can generate your creative new hashtags for TikTok too.
How to find the best TikTok hashtags to increase your post reach?
No matter how weird, it is indeed the reality that hashtags of all kinds work well in the era of TikTok users. It is significant in promoting your post, receiving the bulk of likes and video sharing across the platform.
Thus, it is vital to know how to find the best TikTok hashtags to increase your post’s reach.
Image Source: influencermarketinghub.com
The first thing that you need to know is how to categorize which particular TikTok hashtags are the best or appropriate to use for your post or content media. Well, you follow a few tips as mentioned below for the same:
Categorize your post: For example, if your post is about Education or Motivational information, consider them under the category of education, motivation. Thus according to the category, you need to search for the related hashtags circulating widely across the TikTok media world and then use the best one to post.
Awareness about the targeted audience: It is a fundamental criterion to boost your post reach, i.e., to be aware of your targeted audience in advance. A hint you can get from the category of the post you created above. It is crucial since most of the time, uninterested users will not move forward to like or monetize your post further. It is only the real targeted users who will make that approach possible.
Information about the competitors: Besides the information about your work, holding specific information regarding your competitors is equally beneficial. You can check the way they are dealing with TikTok hashtags, how they trend. This way, you will get an idea about their strategies as well as what kind of hashtags they apply.
Hashtag Generator: If you do a little search online, then you will get some excellent hashtag generators that will continuously work in the field TikTok hashtags and, from time to time, suggests you appropriate hashtags for your posts.
By using the less competitive hashtags: The most important criteria is to create new relevant hashtags for your post or product.
Can launch some hashtag challenges, events, and online activity: Keeping the audience engaged is an important tactic to mobilize the TikTok media. For this purpose, you must launch some exciting games, online challenges, or some activities. Doing so will attract the interest of the users, and acts as the branding source for your post.
Use current Hashtags only: It is advisable to use current hashtags instead of the expired, obsolete, or old hashtags. If you do otherwise, it will be just a waste of time and effort.
Following some simple tactics above, you can quickly find the best hashtags for TikTok with the least effort and little smartness.
Conclusion
Now, you do have some idea about what are TikTok hashtags and what types of hashtags for TikTok trend mostly. Just remember, you must be well aware of using hashtags, as these are proven to be the most reliable for marketing your brand (especially if you are planning to launch a product or looking for a brand awareness campaign).
These TikTok hashtags are going to act as your voice to the large mass of people. Also, TikTok hashtags are the medium to let users know or link your new posts to the previous posts or create a proper link for the complete set of posts. Thus, they automatically boost your user base across the world for the newly created or modified content/media files.
Additional Tip (Relevant to you):
- There should be the right amount of Hashtags (Do not cluster them; 2-3 hashtags per post is sufficient.)
- Relevant Hashtags (TikTok Hashtags should be related to your content)
- Create a Brand Hashtag (and keep them short and simple)
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
In this age, being just a member of social media is not enough when social media is booming with lots of activities. One such trending way to access the large mass of people or making your messages reach more than expected followers is using hashtags in social media platforms like Facebook, Instagram, Twitter, and TikTok. You might be amazed that though hashtags for TikTok or other social media platforms refer to just a symbol of hash (#) and concerned text or phrase, they hold enough weightage to attract more and more followers. Well, the mechanism is quite simple but useful as well. For example, in your message, if you use some popular hashtags, it will automatically refer to everyone discussing the topic worldwide. This way, you get numerous followers with the fantastic trick of using Hashtags.
Image Source: <www.disruptivestatic.com>
- Part 1: What is TikTok hashtag and why should you use hashtags?
- Part 2: What types of hashtags on TikTok?
- Part 3: How to find the best TikTok hashtags to increase your post reach?
What is TikTok hashtag, and why should you use hashtags?
In simple terms, a hashtag for TikTok is a combination of words and numbers or short sentences mentioned after the hash symbol (#).
So are you a frequent user of TikTok application and wondering what are TikTok trending hashtags, ways to use them, and even why to use them? Please go through this guide, as it is the right approach to look out all the possible ways to make your post visible or post trending in the social media platform like TikTok.
Hashtags for TikTok are a mixture of the hash symbol (#) and either letters, words, or phrases without providing any space in between them. It works the same in TikTok as with other platforms like Instagram and used to promote your media content like videos you have posted in the TikTok. When you use a relevant hashtag, it will categorize your content and make that discoverable to all the interested users, whoever searches for the respective content or hashtag content over the internet.
Image Source: <www.brandsynario.com>
The process is quite simple to use. See, whenever you create content or video, it may or may not visible or accessible to others. But, when you apply a hashtag with a particular word or phrase to it, then that video will be visible to all users looking for related categorized content on the internet. Thus, hashtags make your content detectable to more followers in the TikTok platform than ever. Further, in addition to any video content, you can also mention the TikTok trending hashtags on any post or part of the comment. It will also assist you in leading the followers of interested sections or groups of users.
What types of hashtags on TikTok?
Different types of Hashtag categories exist on the TikTok platform. By choosing them, you would be able to boost your content to a broader audience on the online media.
Let’s take a look over some of the types of the popular TikTok hashtags that are currently trending on the TikTok:
Hashtags for Funny Videos
Eg: #comedy, #acting, #friendship
New Songs Hashtags
Eg: #music, #duetwithme, #foryou
Educational Videos Hashtags
Eg: #education, #edutok, #careergoals, #knowledge
Child videos Hashtags
Eg: #childact, #babygirl, #children, #childcomedy, #childstar, #childhood
Motivational Videos Hashtags
Eg: #inspirational, #decision, #cleanbeach, #poetry, #life, #motivationalvideo
Health-related hashtags
Eg: #exercise, #advice, #fitness, #bestforhealth
Friendship Hashtags
Eg: #friendshiptest, #dost, #realfriendship, #friendshipforever, #truefriendship
Recipe Hashtags
Eg: #italianrecipe, #easyrecipe, #cakerecipe, #momrecipe, #homemaderecipe, #breakfastrecipe
Dancing Hashtags
Eg: #dancemasti, #danceindia, #dancer, #dancekpop, #dancevideo, #dancechallenge, #danceinpublic
Beauty Videos Hashtags
Eg: #beautytips, #beautychallenge, #beautyblogger, #beauty4charity
Craft Videos Hashtags
Eg: #crafts, #5mincraft, #crafttime, #bottlecraft
Festival Videos Hashtags
Eg: #mifestival, #festivalteen, #festivalfun, #favfestival, #mifanfestival
Art TikTok hashtags
Eg: #visualart, #pencilart, #nailart, #chalkart, #artproject, #artchallenge
Rangoli Video Hashtags
Eg: #specialrangoli, #myrangoli, #easyrangoli, #diwalirangoli, #ganeshrangoli
In addition to them some of the TikTok trending hashtags are: #memes, #smile, #dog, #cat, #nature, #gym, #lifestyle, #fun etc.
These were some of the favorite and well-trending examples of TikTok hashtags. The list does not end here; besides, you can generate your creative new hashtags for TikTok too.
How to find the best TikTok hashtags to increase your post reach?
No matter how weird, it is indeed the reality that hashtags of all kinds work well in the era of TikTok users. It is significant in promoting your post, receiving the bulk of likes and video sharing across the platform.
Thus, it is vital to know how to find the best TikTok hashtags to increase your post’s reach.
Image Source: influencermarketinghub.com
The first thing that you need to know is how to categorize which particular TikTok hashtags are the best or appropriate to use for your post or content media. Well, you follow a few tips as mentioned below for the same:
Categorize your post: For example, if your post is about Education or Motivational information, consider them under the category of education, motivation. Thus according to the category, you need to search for the related hashtags circulating widely across the TikTok media world and then use the best one to post.
Awareness about the targeted audience: It is a fundamental criterion to boost your post reach, i.e., to be aware of your targeted audience in advance. A hint you can get from the category of the post you created above. It is crucial since most of the time, uninterested users will not move forward to like or monetize your post further. It is only the real targeted users who will make that approach possible.
Information about the competitors: Besides the information about your work, holding specific information regarding your competitors is equally beneficial. You can check the way they are dealing with TikTok hashtags, how they trend. This way, you will get an idea about their strategies as well as what kind of hashtags they apply.
Hashtag Generator: If you do a little search online, then you will get some excellent hashtag generators that will continuously work in the field TikTok hashtags and, from time to time, suggests you appropriate hashtags for your posts.
By using the less competitive hashtags: The most important criteria is to create new relevant hashtags for your post or product.
Can launch some hashtag challenges, events, and online activity: Keeping the audience engaged is an important tactic to mobilize the TikTok media. For this purpose, you must launch some exciting games, online challenges, or some activities. Doing so will attract the interest of the users, and acts as the branding source for your post.
Use current Hashtags only: It is advisable to use current hashtags instead of the expired, obsolete, or old hashtags. If you do otherwise, it will be just a waste of time and effort.
Following some simple tactics above, you can quickly find the best hashtags for TikTok with the least effort and little smartness.
Conclusion
Now, you do have some idea about what are TikTok hashtags and what types of hashtags for TikTok trend mostly. Just remember, you must be well aware of using hashtags, as these are proven to be the most reliable for marketing your brand (especially if you are planning to launch a product or looking for a brand awareness campaign).
These TikTok hashtags are going to act as your voice to the large mass of people. Also, TikTok hashtags are the medium to let users know or link your new posts to the previous posts or create a proper link for the complete set of posts. Thus, they automatically boost your user base across the world for the newly created or modified content/media files.
Additional Tip (Relevant to you):
- There should be the right amount of Hashtags (Do not cluster them; 2-3 hashtags per post is sufficient.)
- Relevant Hashtags (TikTok Hashtags should be related to your content)
- Create a Brand Hashtag (and keep them short and simple)
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
In this age, being just a member of social media is not enough when social media is booming with lots of activities. One such trending way to access the large mass of people or making your messages reach more than expected followers is using hashtags in social media platforms like Facebook, Instagram, Twitter, and TikTok. You might be amazed that though hashtags for TikTok or other social media platforms refer to just a symbol of hash (#) and concerned text or phrase, they hold enough weightage to attract more and more followers. Well, the mechanism is quite simple but useful as well. For example, in your message, if you use some popular hashtags, it will automatically refer to everyone discussing the topic worldwide. This way, you get numerous followers with the fantastic trick of using Hashtags.
Image Source: <www.disruptivestatic.com>
- Part 1: What is TikTok hashtag and why should you use hashtags?
- Part 2: What types of hashtags on TikTok?
- Part 3: How to find the best TikTok hashtags to increase your post reach?
What is TikTok hashtag, and why should you use hashtags?
In simple terms, a hashtag for TikTok is a combination of words and numbers or short sentences mentioned after the hash symbol (#).
So are you a frequent user of TikTok application and wondering what are TikTok trending hashtags, ways to use them, and even why to use them? Please go through this guide, as it is the right approach to look out all the possible ways to make your post visible or post trending in the social media platform like TikTok.
Hashtags for TikTok are a mixture of the hash symbol (#) and either letters, words, or phrases without providing any space in between them. It works the same in TikTok as with other platforms like Instagram and used to promote your media content like videos you have posted in the TikTok. When you use a relevant hashtag, it will categorize your content and make that discoverable to all the interested users, whoever searches for the respective content or hashtag content over the internet.
Image Source: <www.brandsynario.com>
The process is quite simple to use. See, whenever you create content or video, it may or may not visible or accessible to others. But, when you apply a hashtag with a particular word or phrase to it, then that video will be visible to all users looking for related categorized content on the internet. Thus, hashtags make your content detectable to more followers in the TikTok platform than ever. Further, in addition to any video content, you can also mention the TikTok trending hashtags on any post or part of the comment. It will also assist you in leading the followers of interested sections or groups of users.
What types of hashtags on TikTok?
Different types of Hashtag categories exist on the TikTok platform. By choosing them, you would be able to boost your content to a broader audience on the online media.
Let’s take a look over some of the types of the popular TikTok hashtags that are currently trending on the TikTok:
Hashtags for Funny Videos
Eg: #comedy, #acting, #friendship
New Songs Hashtags
Eg: #music, #duetwithme, #foryou
Educational Videos Hashtags
Eg: #education, #edutok, #careergoals, #knowledge
Child videos Hashtags
Eg: #childact, #babygirl, #children, #childcomedy, #childstar, #childhood
Motivational Videos Hashtags
Eg: #inspirational, #decision, #cleanbeach, #poetry, #life, #motivationalvideo
Health-related hashtags
Eg: #exercise, #advice, #fitness, #bestforhealth
Friendship Hashtags
Eg: #friendshiptest, #dost, #realfriendship, #friendshipforever, #truefriendship
Recipe Hashtags
Eg: #italianrecipe, #easyrecipe, #cakerecipe, #momrecipe, #homemaderecipe, #breakfastrecipe
Dancing Hashtags
Eg: #dancemasti, #danceindia, #dancer, #dancekpop, #dancevideo, #dancechallenge, #danceinpublic
Beauty Videos Hashtags
Eg: #beautytips, #beautychallenge, #beautyblogger, #beauty4charity
Craft Videos Hashtags
Eg: #crafts, #5mincraft, #crafttime, #bottlecraft
Festival Videos Hashtags
Eg: #mifestival, #festivalteen, #festivalfun, #favfestival, #mifanfestival
Art TikTok hashtags
Eg: #visualart, #pencilart, #nailart, #chalkart, #artproject, #artchallenge
Rangoli Video Hashtags
Eg: #specialrangoli, #myrangoli, #easyrangoli, #diwalirangoli, #ganeshrangoli
In addition to them some of the TikTok trending hashtags are: #memes, #smile, #dog, #cat, #nature, #gym, #lifestyle, #fun etc.
These were some of the favorite and well-trending examples of TikTok hashtags. The list does not end here; besides, you can generate your creative new hashtags for TikTok too.
How to find the best TikTok hashtags to increase your post reach?
No matter how weird, it is indeed the reality that hashtags of all kinds work well in the era of TikTok users. It is significant in promoting your post, receiving the bulk of likes and video sharing across the platform.
Thus, it is vital to know how to find the best TikTok hashtags to increase your post’s reach.
Image Source: influencermarketinghub.com
The first thing that you need to know is how to categorize which particular TikTok hashtags are the best or appropriate to use for your post or content media. Well, you follow a few tips as mentioned below for the same:
Categorize your post: For example, if your post is about Education or Motivational information, consider them under the category of education, motivation. Thus according to the category, you need to search for the related hashtags circulating widely across the TikTok media world and then use the best one to post.
Awareness about the targeted audience: It is a fundamental criterion to boost your post reach, i.e., to be aware of your targeted audience in advance. A hint you can get from the category of the post you created above. It is crucial since most of the time, uninterested users will not move forward to like or monetize your post further. It is only the real targeted users who will make that approach possible.
Information about the competitors: Besides the information about your work, holding specific information regarding your competitors is equally beneficial. You can check the way they are dealing with TikTok hashtags, how they trend. This way, you will get an idea about their strategies as well as what kind of hashtags they apply.
Hashtag Generator: If you do a little search online, then you will get some excellent hashtag generators that will continuously work in the field TikTok hashtags and, from time to time, suggests you appropriate hashtags for your posts.
By using the less competitive hashtags: The most important criteria is to create new relevant hashtags for your post or product.
Can launch some hashtag challenges, events, and online activity: Keeping the audience engaged is an important tactic to mobilize the TikTok media. For this purpose, you must launch some exciting games, online challenges, or some activities. Doing so will attract the interest of the users, and acts as the branding source for your post.
Use current Hashtags only: It is advisable to use current hashtags instead of the expired, obsolete, or old hashtags. If you do otherwise, it will be just a waste of time and effort.
Following some simple tactics above, you can quickly find the best hashtags for TikTok with the least effort and little smartness.
Conclusion
Now, you do have some idea about what are TikTok hashtags and what types of hashtags for TikTok trend mostly. Just remember, you must be well aware of using hashtags, as these are proven to be the most reliable for marketing your brand (especially if you are planning to launch a product or looking for a brand awareness campaign).
These TikTok hashtags are going to act as your voice to the large mass of people. Also, TikTok hashtags are the medium to let users know or link your new posts to the previous posts or create a proper link for the complete set of posts. Thus, they automatically boost your user base across the world for the newly created or modified content/media files.
Additional Tip (Relevant to you):
- There should be the right amount of Hashtags (Do not cluster them; 2-3 hashtags per post is sufficient.)
- Relevant Hashtags (TikTok Hashtags should be related to your content)
- Create a Brand Hashtag (and keep them short and simple)
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
In this age, being just a member of social media is not enough when social media is booming with lots of activities. One such trending way to access the large mass of people or making your messages reach more than expected followers is using hashtags in social media platforms like Facebook, Instagram, Twitter, and TikTok. You might be amazed that though hashtags for TikTok or other social media platforms refer to just a symbol of hash (#) and concerned text or phrase, they hold enough weightage to attract more and more followers. Well, the mechanism is quite simple but useful as well. For example, in your message, if you use some popular hashtags, it will automatically refer to everyone discussing the topic worldwide. This way, you get numerous followers with the fantastic trick of using Hashtags.
Image Source: <www.disruptivestatic.com>
- Part 1: What is TikTok hashtag and why should you use hashtags?
- Part 2: What types of hashtags on TikTok?
- Part 3: How to find the best TikTok hashtags to increase your post reach?
What is TikTok hashtag, and why should you use hashtags?
In simple terms, a hashtag for TikTok is a combination of words and numbers or short sentences mentioned after the hash symbol (#).
So are you a frequent user of TikTok application and wondering what are TikTok trending hashtags, ways to use them, and even why to use them? Please go through this guide, as it is the right approach to look out all the possible ways to make your post visible or post trending in the social media platform like TikTok.
Hashtags for TikTok are a mixture of the hash symbol (#) and either letters, words, or phrases without providing any space in between them. It works the same in TikTok as with other platforms like Instagram and used to promote your media content like videos you have posted in the TikTok. When you use a relevant hashtag, it will categorize your content and make that discoverable to all the interested users, whoever searches for the respective content or hashtag content over the internet.
Image Source: <www.brandsynario.com>
The process is quite simple to use. See, whenever you create content or video, it may or may not visible or accessible to others. But, when you apply a hashtag with a particular word or phrase to it, then that video will be visible to all users looking for related categorized content on the internet. Thus, hashtags make your content detectable to more followers in the TikTok platform than ever. Further, in addition to any video content, you can also mention the TikTok trending hashtags on any post or part of the comment. It will also assist you in leading the followers of interested sections or groups of users.
What types of hashtags on TikTok?
Different types of Hashtag categories exist on the TikTok platform. By choosing them, you would be able to boost your content to a broader audience on the online media.
Let’s take a look over some of the types of the popular TikTok hashtags that are currently trending on the TikTok:
Hashtags for Funny Videos
Eg: #comedy, #acting, #friendship
New Songs Hashtags
Eg: #music, #duetwithme, #foryou
Educational Videos Hashtags
Eg: #education, #edutok, #careergoals, #knowledge
Child videos Hashtags
Eg: #childact, #babygirl, #children, #childcomedy, #childstar, #childhood
Motivational Videos Hashtags
Eg: #inspirational, #decision, #cleanbeach, #poetry, #life, #motivationalvideo
Health-related hashtags
Eg: #exercise, #advice, #fitness, #bestforhealth
Friendship Hashtags
Eg: #friendshiptest, #dost, #realfriendship, #friendshipforever, #truefriendship
Recipe Hashtags
Eg: #italianrecipe, #easyrecipe, #cakerecipe, #momrecipe, #homemaderecipe, #breakfastrecipe
Dancing Hashtags
Eg: #dancemasti, #danceindia, #dancer, #dancekpop, #dancevideo, #dancechallenge, #danceinpublic
Beauty Videos Hashtags
Eg: #beautytips, #beautychallenge, #beautyblogger, #beauty4charity
Craft Videos Hashtags
Eg: #crafts, #5mincraft, #crafttime, #bottlecraft
Festival Videos Hashtags
Eg: #mifestival, #festivalteen, #festivalfun, #favfestival, #mifanfestival
Art TikTok hashtags
Eg: #visualart, #pencilart, #nailart, #chalkart, #artproject, #artchallenge
Rangoli Video Hashtags
Eg: #specialrangoli, #myrangoli, #easyrangoli, #diwalirangoli, #ganeshrangoli
In addition to them some of the TikTok trending hashtags are: #memes, #smile, #dog, #cat, #nature, #gym, #lifestyle, #fun etc.
These were some of the favorite and well-trending examples of TikTok hashtags. The list does not end here; besides, you can generate your creative new hashtags for TikTok too.
How to find the best TikTok hashtags to increase your post reach?
No matter how weird, it is indeed the reality that hashtags of all kinds work well in the era of TikTok users. It is significant in promoting your post, receiving the bulk of likes and video sharing across the platform.
Thus, it is vital to know how to find the best TikTok hashtags to increase your post’s reach.
Image Source: influencermarketinghub.com
The first thing that you need to know is how to categorize which particular TikTok hashtags are the best or appropriate to use for your post or content media. Well, you follow a few tips as mentioned below for the same:
Categorize your post: For example, if your post is about Education or Motivational information, consider them under the category of education, motivation. Thus according to the category, you need to search for the related hashtags circulating widely across the TikTok media world and then use the best one to post.
Awareness about the targeted audience: It is a fundamental criterion to boost your post reach, i.e., to be aware of your targeted audience in advance. A hint you can get from the category of the post you created above. It is crucial since most of the time, uninterested users will not move forward to like or monetize your post further. It is only the real targeted users who will make that approach possible.
Information about the competitors: Besides the information about your work, holding specific information regarding your competitors is equally beneficial. You can check the way they are dealing with TikTok hashtags, how they trend. This way, you will get an idea about their strategies as well as what kind of hashtags they apply.
Hashtag Generator: If you do a little search online, then you will get some excellent hashtag generators that will continuously work in the field TikTok hashtags and, from time to time, suggests you appropriate hashtags for your posts.
By using the less competitive hashtags: The most important criteria is to create new relevant hashtags for your post or product.
Can launch some hashtag challenges, events, and online activity: Keeping the audience engaged is an important tactic to mobilize the TikTok media. For this purpose, you must launch some exciting games, online challenges, or some activities. Doing so will attract the interest of the users, and acts as the branding source for your post.
Use current Hashtags only: It is advisable to use current hashtags instead of the expired, obsolete, or old hashtags. If you do otherwise, it will be just a waste of time and effort.
Following some simple tactics above, you can quickly find the best hashtags for TikTok with the least effort and little smartness.
Conclusion
Now, you do have some idea about what are TikTok hashtags and what types of hashtags for TikTok trend mostly. Just remember, you must be well aware of using hashtags, as these are proven to be the most reliable for marketing your brand (especially if you are planning to launch a product or looking for a brand awareness campaign).
These TikTok hashtags are going to act as your voice to the large mass of people. Also, TikTok hashtags are the medium to let users know or link your new posts to the previous posts or create a proper link for the complete set of posts. Thus, they automatically boost your user base across the world for the newly created or modified content/media files.
Additional Tip (Relevant to you):
- There should be the right amount of Hashtags (Do not cluster them; 2-3 hashtags per post is sufficient.)
- Relevant Hashtags (TikTok Hashtags should be related to your content)
- Create a Brand Hashtag (and keep them short and simple)
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: [New] Mastering the Art of Winning with TikTok Marketing for 2024
- Author: Kenneth
- Created at : 2024-05-23 01:51:24
- Updated at : 2024-05-24 01:51:24
- Link: https://tiktok-video-files.techidaily.com/new-mastering-the-art-of-winning-with-tiktok-marketing-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
