Essential Tips for Harnessing TikTok’s Creative Power

If you’ve just started using Tiktok, I’m sure you’re looking for ways to make your videos interesting so that more and more people view them. You look at videos with millions of views and wonder what it is that they are doing and you are not?

Well, let me tell you a secret!

While the content of the video is the most important thing when it comes to getting views, certain factors contribute to grabbing the attention of the audience. This includes the caption and the cover of your video.

So, if you’re out to make the next big viral video, you’ll need to work a bit on creating a compelling video with a nice caption and an attractive cover.

And that’s why we have compiled a complete guide for Tiktok elements!

Tiktok Videos

So, what is it that you need to make a successful Tiktok video? Let’s have a look:

1. Tiktok Video Requirements

The first and most important thing that you need to know and understand is the requirement of a Tiktok video. The aspect ratio, the dimension, the orientation, and of course, the length!

Aspect Ratio: The majority of the people use Tiktok on their smartphones, so the aspect ratio for a Tiktok video should be 9:16 or 1:1 if there are sidebars.

Dimension: The recommended dimension for a Tiktok video is 1080 x 1920.

Video Orientation: As mentioned earlier, users usually watch Tiktok videos on their smartphones, so a video with a vertical orientation is much easier to watch compared to a video in landscape mode for which one has to tilt their phones.

Video Length: Tiktok videos are usually 15 to 60 seconds long depending on the content, but my advice would be to keep them short, as people usually watch shorter videos till the end and might get bored if the video is too long.

Video File Size: The file size for iOS devices is 287.6 MB max, and for Android, it is 72 MB.

Supported Format: The video format compatible with Tiktok is MP4 and MOV.

If you keep these basic requirements in mind and make videos that fall within these criteria, I’m sure your videos will be watch-worthy. However, there are other elements to consider as well, like…

2. Best Practices to Make Successful Tiktok Videos

Tiktok video requirements will help you create videos with the perfect orientation, dimension, and aspect ratio. However, if you want to make videos that get millions of views, go viral, and increase your followers, you must know the best practices to make successful Tiktok videos.

For instance:

Post Frequently: If you want to appear on the FYP, you must post often! The more videos you post, the more the chances to come in front of the audience. And, when the audience sees you regularly, they will get acquainted and start following you to see more of your content.

Follow the Trends: Tiktok is all about trends. Something goes viral, and everyone starts making the same content to jump on the bandwagon. The trick is to make the same thing in a unique way. Therefore…

Be Authentic: The only way you can be unique is to be authentic, be you! If you keep your originality intact even when following the trend, chances are the audience might just click with your content.

Choose a Niche: While, Tiktok is known for having all sorts of video content, ranging from comedy, to sad, to just being motivational, you need to find something you’re good at. For instance, if you can sing well, you can post videos of you singing famous songs. Or, if you can paint well, you can post videos of you painting something. You will reach the right audience, and they will follow you!

If you ask me, I could watch ASMR cooking videos for hours!

3. Methods to Find a Viral Titok Topic

If you want your Tiktok video to go viral, you need to know what is getting viral currently. And for that, you’ll have to do some research.

Tiktok Search Bar: The best way to find a viral Tiktok topic is to visit the “Discover’’ page on Tiktok. Here you’ll get to see all the trending hashtags and sounds.

This also includes trending challenges. So, if you want to get noticed on Tiktok, use a viral sound or do a viral challenge!

4. Best Examples for Tiktok Videos

So, what kind of videos should you make to get to the top on Tiktok? Here are a few examples:

Challenges: One way to create a viral video is to go for social media challenges. People come up with challenge videos every now and then, and the whole world gets into the groove, like that ice bucket challenge from 2014 or the Cotton Eyed Joe challenge from 2021.

https://vm.tiktok.com/ZSeKavSXN/

Dance Videos: Social media challenges are one thing, but viral dance videos take the fun to the next level. So, if you think you can dance, and add a bit of creativity to it, make a dance challenge video. If you’re good at it, you’ll definitely gain some followers.

Lip Sync Videos: Another way to go viral on Tiktok is to make lip-sync videos. The trick is to see who can do it without messing up the lyrics. Like this viral song “Already Best Friends” by Sagittarius Kween:

https://vm.tiktok.com/ZSeKanPpe/

Art Videos: If you can make art, you can go viral in no time! Take out those paints, colors, and pens, and create a time-lapse painting! Something like this:

https://vm.tiktok.com/ZSeKab37F/

Satisfying ASMR Videos: Satisfying ASMR videos are getting increasingly popular. And, by getting a decent noise-canceling mic, you can easily create such videos and increase your followers.

Like this kinetic sand ASMR video:

https://vm.tiktok.com/ZSeKmhDyT/

Makeup Videos: Makeup tutorials are not only taking over Tiktok but they can be found on other social media platforms as well, with insane followers and subscribers! If you have the knack to create unique looks with makeup, try your hand at this!

https://vm.tiktok.com/ZSeKmxt1V/

These are just examples of the kind of videos that get viral on Tiktok. If you have skills similar to the videos mentioned above, or if you have any other skill for that matter, get on Tiktok, make a video, and get famous!

Tiktok Video Caption

Once you have created an engaging Tiktok video, the next part is to write an attractive caption for it.

1. Best Practices to Write Attractive Tiktok Captions

Here are some tips to help your videos go viral due to the captions:

Quotes: A caption can be any line that describes the video or a quote just to grab attention. You can use famous quotes or a dialogue that’s trending to make your caption attractive.

Hashtags: You can also use viral hashtags in your captions to make your video appear on the FYP or if someone searches for that particular hashtag. Another tip is to use generic hashtags alongside the viral ones, like #Art #Funny #Asmr, etc.

Mentions: Mentioning famous Tiktok accounts in your caption can also make people watch your video.

Emojis: Using emojis in the caption is a good idea to grab attention and make it worth reading.

We’re done with how to make watch-worthy Tiktok videos and add engaging captions. But did you know that the video cover also plays an essential role in getting more views?

Tiktok Video Cover

Like influencers use catchy thumbnails for their YouTube videos; similarly, TikTok videos also have video covers. So, what should one do to make an attractive TikTok cover?

1. Requirements for TikTok Video Cover

A thumbnail or video cover is a crucial deciding factor whether to click and watch a TikTok video or not. Therefore, when choosing a cover for your video, make sure it:

• Accurately portrays the content
• Creates excitement among the audience
• Catches their attention

If you succeed in doing these 3 things, the audience will be definitely compelled to click on your video!

2. Best Practices to Make an Attractive TikTok Cover

If you want to create an attractive TikTok video cover, here’s what you need to do:

Include Text: A title text on the video cover explains the exact purpose of your video. This helps people decide whether they want to consume the content or not.

For example, if I come across a TikTok video with the title text that says, “5 Tips To Make Your Cat Love You,” I would probably not click on it because I’m not a cat person. However, people with cats would waste no time watching the same video.

Additionally, a title text can also create a sense of curiosity for the audience and compels them to click and see what happens next. For instance, a TikTok video titled “I Almost Died!” will create suspense, and people will definitely want to know what happened.

Use a Good Font Style: I always recommend using a clear, bold font style as it is easy to read. If you use an excessively curvy style or one that does not have clear letters, the audience might have difficulty reading it on the first attempt.

Also, staying consistent with a specific font style for your thumbnails helps you stand out. People will start recognizing your videos even before looking at the name.

So, choose your font wisely!

Use Pleasant-Looking Contrast: Here, we are referring to the background color and the font color. Make sure they complement each other! If you’re using a light background, make sure the title text font is dark and vice versa.

Add Few Objects Only: Make sure your TikTok video cover does not have too many objects in it. Stick to a simple text, an image, and a background. Adding an image, bold font style, bright background, and throwing in a couple of stickers may give a cluttered look. The trick is to keep it simple and neat.

With that sorted, let me show a few examples of TikTok video covers that successfully do the trick!

3. Best Examples for TikTok Video Cover

Here are some of the best examples of compelling TikTok video covers:

• If you’re looking for quick ways to earn some bucks, a TikTok video cover like this one is undoubtedly going to catch your eye and attention!

• Scrolling through cooking videos, you see this thumbnail for Magic Ice cream! I don’t know about you, but I sure want to know what this ice cream is all about!

• What’s this? What did they find out? Let’s watch the video and see!

• If you’re a mom, this thumbnail will definitely have you clicking the video!

• I don’t know if this tip will ever come in handy, but I’m very curious to know how this man survived a cougar!

See how these simple tricks help you create a compelling TikTok video cover?

Conclusion

If you’re using TikTok to market your products or services or to get fame, or just to jump on the bandwagon to go viral, then there are certain elements you need to consider for the best visual experience, like the content, caption, and thumbnail.

Once everything is on fleek, your TikTok video will definitely get more views. But, the key is to be consistent! It’s possible that you might not get the desired response in the initial few videos, but once you make it to the FYP and people start seeing you regularly, everything else will fall in place.

I hope this complete guide for TikTok elements will help you with your fame and success journey!

This also includes trending challenges. So, if you want to get noticed on Tiktok, use a viral sound or do a viral challenge!

4. Best Examples for Tiktok Videos

So, what kind of videos should you make to get to the top on Tiktok? Here are a few examples:

Challenges: One way to create a viral video is to go for social media challenges. People come up with challenge videos every now and then, and the whole world gets into the groove, like that ice bucket challenge from 2014 or the Cotton Eyed Joe challenge from 2021.

https://vm.tiktok.com/ZSeKavSXN/

Dance Videos: Social media challenges are one thing, but viral dance videos take the fun to the next level. So, if you think you can dance, and add a bit of creativity to it, make a dance challenge video. If you’re good at it, you’ll definitely gain some followers.

Lip Sync Videos: Another way to go viral on Tiktok is to make lip-sync videos. The trick is to see who can do it without messing up the lyrics. Like this viral song “Already Best Friends” by Sagittarius Kween:

https://vm.tiktok.com/ZSeKanPpe/

Art Videos: If you can make art, you can go viral in no time! Take out those paints, colors, and pens, and create a time-lapse painting! Something like this:

https://vm.tiktok.com/ZSeKab37F/

Satisfying ASMR Videos: Satisfying ASMR videos are getting increasingly popular. And, by getting a decent noise-canceling mic, you can easily create such videos and increase your followers.

Like this kinetic sand ASMR video:

https://vm.tiktok.com/ZSeKmhDyT/

Makeup Videos: Makeup tutorials are not only taking over Tiktok but they can be found on other social media platforms as well, with insane followers and subscribers! If you have the knack to create unique looks with makeup, try your hand at this!

https://vm.tiktok.com/ZSeKmxt1V/

These are just examples of the kind of videos that get viral on Tiktok. If you have skills similar to the videos mentioned above, or if you have any other skill for that matter, get on Tiktok, make a video, and get famous!

Tiktok Video Caption

Once you have created an engaging Tiktok video, the next part is to write an attractive caption for it.

1. Best Practices to Write Attractive Tiktok Captions

Here are some tips to help your videos go viral due to the captions:

Quotes: A caption can be any line that describes the video or a quote just to grab attention. You can use famous quotes or a dialogue that’s trending to make your caption attractive.

Hashtags: You can also use viral hashtags in your captions to make your video appear on the FYP or if someone searches for that particular hashtag. Another tip is to use generic hashtags alongside the viral ones, like #Art #Funny #Asmr, etc.

Mentions: Mentioning famous Tiktok accounts in your caption can also make people watch your video.

Emojis: Using emojis in the caption is a good idea to grab attention and make it worth reading.

We’re done with how to make watch-worthy Tiktok videos and add engaging captions. But did you know that the video cover also plays an essential role in getting more views?

Tiktok Video Cover

Like influencers use catchy thumbnails for their YouTube videos; similarly, TikTok videos also have video covers. So, what should one do to make an attractive TikTok cover?

1. Requirements for TikTok Video Cover

A thumbnail or video cover is a crucial deciding factor whether to click and watch a TikTok video or not. Therefore, when choosing a cover for your video, make sure it:

• Accurately portrays the content
• Creates excitement among the audience
• Catches their attention

If you succeed in doing these 3 things, the audience will be definitely compelled to click on your video!

2. Best Practices to Make an Attractive TikTok Cover

If you want to create an attractive TikTok video cover, here’s what you need to do:

Include Text: A title text on the video cover explains the exact purpose of your video. This helps people decide whether they want to consume the content or not.

For example, if I come across a TikTok video with the title text that says, “5 Tips To Make Your Cat Love You,” I would probably not click on it because I’m not a cat person. However, people with cats would waste no time watching the same video.

Additionally, a title text can also create a sense of curiosity for the audience and compels them to click and see what happens next. For instance, a TikTok video titled “I Almost Died!” will create suspense, and people will definitely want to know what happened.

Use a Good Font Style: I always recommend using a clear, bold font style as it is easy to read. If you use an excessively curvy style or one that does not have clear letters, the audience might have difficulty reading it on the first attempt.

Also, staying consistent with a specific font style for your thumbnails helps you stand out. People will start recognizing your videos even before looking at the name.

So, choose your font wisely!

Use Pleasant-Looking Contrast: Here, we are referring to the background color and the font color. Make sure they complement each other! If you’re using a light background, make sure the title text font is dark and vice versa.

Add Few Objects Only: Make sure your TikTok video cover does not have too many objects in it. Stick to a simple text, an image, and a background. Adding an image, bold font style, bright background, and throwing in a couple of stickers may give a cluttered look. The trick is to keep it simple and neat.

With that sorted, let me show a few examples of TikTok video covers that successfully do the trick!

3. Best Examples for TikTok Video Cover

Here are some of the best examples of compelling TikTok video covers:

• If you’re looking for quick ways to earn some bucks, a TikTok video cover like this one is undoubtedly going to catch your eye and attention!

• Scrolling through cooking videos, you see this thumbnail for Magic Ice cream! I don’t know about you, but I sure want to know what this ice cream is all about!

• What’s this? What did they find out? Let’s watch the video and see!

• If you’re a mom, this thumbnail will definitely have you clicking the video!

• I don’t know if this tip will ever come in handy, but I’m very curious to know how this man survived a cougar!

See how these simple tricks help you create a compelling TikTok video cover?

Conclusion

If you’re using TikTok to market your products or services or to get fame, or just to jump on the bandwagon to go viral, then there are certain elements you need to consider for the best visual experience, like the content, caption, and thumbnail.

Once everything is on fleek, your TikTok video will definitely get more views. But, the key is to be consistent! It’s possible that you might not get the desired response in the initial few videos, but once you make it to the FYP and people start seeing you regularly, everything else will fall in place.

I hope this complete guide for TikTok elements will help you with your fame and success journey!

This also includes trending challenges. So, if you want to get noticed on Tiktok, use a viral sound or do a viral challenge!

4. Best Examples for Tiktok Videos

So, what kind of videos should you make to get to the top on Tiktok? Here are a few examples:

Challenges: One way to create a viral video is to go for social media challenges. People come up with challenge videos every now and then, and the whole world gets into the groove, like that ice bucket challenge from 2014 or the Cotton Eyed Joe challenge from 2021.

https://vm.tiktok.com/ZSeKavSXN/

Dance Videos: Social media challenges are one thing, but viral dance videos take the fun to the next level. So, if you think you can dance, and add a bit of creativity to it, make a dance challenge video. If you’re good at it, you’ll definitely gain some followers.

Lip Sync Videos: Another way to go viral on Tiktok is to make lip-sync videos. The trick is to see who can do it without messing up the lyrics. Like this viral song “Already Best Friends” by Sagittarius Kween:

https://vm.tiktok.com/ZSeKanPpe/

Art Videos: If you can make art, you can go viral in no time! Take out those paints, colors, and pens, and create a time-lapse painting! Something like this:

https://vm.tiktok.com/ZSeKab37F/

Satisfying ASMR Videos: Satisfying ASMR videos are getting increasingly popular. And, by getting a decent noise-canceling mic, you can easily create such videos and increase your followers.

Like this kinetic sand ASMR video:

https://vm.tiktok.com/ZSeKmhDyT/

Makeup Videos: Makeup tutorials are not only taking over Tiktok but they can be found on other social media platforms as well, with insane followers and subscribers! If you have the knack to create unique looks with makeup, try your hand at this!

https://vm.tiktok.com/ZSeKmxt1V/

These are just examples of the kind of videos that get viral on Tiktok. If you have skills similar to the videos mentioned above, or if you have any other skill for that matter, get on Tiktok, make a video, and get famous!

Tiktok Video Caption

Once you have created an engaging Tiktok video, the next part is to write an attractive caption for it.

1. Best Practices to Write Attractive Tiktok Captions

Here are some tips to help your videos go viral due to the captions:

Quotes: A caption can be any line that describes the video or a quote just to grab attention. You can use famous quotes or a dialogue that’s trending to make your caption attractive.

Hashtags: You can also use viral hashtags in your captions to make your video appear on the FYP or if someone searches for that particular hashtag. Another tip is to use generic hashtags alongside the viral ones, like #Art #Funny #Asmr, etc.

Mentions: Mentioning famous Tiktok accounts in your caption can also make people watch your video.

Emojis: Using emojis in the caption is a good idea to grab attention and make it worth reading.

We’re done with how to make watch-worthy Tiktok videos and add engaging captions. But did you know that the video cover also plays an essential role in getting more views?

Tiktok Video Cover

Like influencers use catchy thumbnails for their YouTube videos; similarly, TikTok videos also have video covers. So, what should one do to make an attractive TikTok cover?

1. Requirements for TikTok Video Cover

A thumbnail or video cover is a crucial deciding factor whether to click and watch a TikTok video or not. Therefore, when choosing a cover for your video, make sure it:

• Accurately portrays the content
• Creates excitement among the audience
• Catches their attention

If you succeed in doing these 3 things, the audience will be definitely compelled to click on your video!

2. Best Practices to Make an Attractive TikTok Cover

If you want to create an attractive TikTok video cover, here’s what you need to do:

Include Text: A title text on the video cover explains the exact purpose of your video. This helps people decide whether they want to consume the content or not.

For example, if I come across a TikTok video with the title text that says, “5 Tips To Make Your Cat Love You,” I would probably not click on it because I’m not a cat person. However, people with cats would waste no time watching the same video.

Additionally, a title text can also create a sense of curiosity for the audience and compels them to click and see what happens next. For instance, a TikTok video titled “I Almost Died!” will create suspense, and people will definitely want to know what happened.

Use a Good Font Style: I always recommend using a clear, bold font style as it is easy to read. If you use an excessively curvy style or one that does not have clear letters, the audience might have difficulty reading it on the first attempt.

Also, staying consistent with a specific font style for your thumbnails helps you stand out. People will start recognizing your videos even before looking at the name.

So, choose your font wisely!

Use Pleasant-Looking Contrast: Here, we are referring to the background color and the font color. Make sure they complement each other! If you’re using a light background, make sure the title text font is dark and vice versa.

Add Few Objects Only: Make sure your TikTok video cover does not have too many objects in it. Stick to a simple text, an image, and a background. Adding an image, bold font style, bright background, and throwing in a couple of stickers may give a cluttered look. The trick is to keep it simple and neat.

With that sorted, let me show a few examples of TikTok video covers that successfully do the trick!

3. Best Examples for TikTok Video Cover

Here are some of the best examples of compelling TikTok video covers:

• If you’re looking for quick ways to earn some bucks, a TikTok video cover like this one is undoubtedly going to catch your eye and attention!

• Scrolling through cooking videos, you see this thumbnail for Magic Ice cream! I don’t know about you, but I sure want to know what this ice cream is all about!

• What’s this? What did they find out? Let’s watch the video and see!

• If you’re a mom, this thumbnail will definitely have you clicking the video!

• I don’t know if this tip will ever come in handy, but I’m very curious to know how this man survived a cougar!

See how these simple tricks help you create a compelling TikTok video cover?

Conclusion

If you’re using TikTok to market your products or services or to get fame, or just to jump on the bandwagon to go viral, then there are certain elements you need to consider for the best visual experience, like the content, caption, and thumbnail.

Once everything is on fleek, your TikTok video will definitely get more views. But, the key is to be consistent! It’s possible that you might not get the desired response in the initial few videos, but once you make it to the FYP and people start seeing you regularly, everything else will fall in place.

I hope this complete guide for TikTok elements will help you with your fame and success journey!

This also includes trending challenges. So, if you want to get noticed on Tiktok, use a viral sound or do a viral challenge!

4. Best Examples for Tiktok Videos

So, what kind of videos should you make to get to the top on Tiktok? Here are a few examples:

Challenges: One way to create a viral video is to go for social media challenges. People come up with challenge videos every now and then, and the whole world gets into the groove, like that ice bucket challenge from 2014 or the Cotton Eyed Joe challenge from 2021.

https://vm.tiktok.com/ZSeKavSXN/

Dance Videos: Social media challenges are one thing, but viral dance videos take the fun to the next level. So, if you think you can dance, and add a bit of creativity to it, make a dance challenge video. If you’re good at it, you’ll definitely gain some followers.

Lip Sync Videos: Another way to go viral on Tiktok is to make lip-sync videos. The trick is to see who can do it without messing up the lyrics. Like this viral song “Already Best Friends” by Sagittarius Kween:

https://vm.tiktok.com/ZSeKanPpe/

Art Videos: If you can make art, you can go viral in no time! Take out those paints, colors, and pens, and create a time-lapse painting! Something like this:

https://vm.tiktok.com/ZSeKab37F/

Satisfying ASMR Videos: Satisfying ASMR videos are getting increasingly popular. And, by getting a decent noise-canceling mic, you can easily create such videos and increase your followers.

Like this kinetic sand ASMR video:

https://vm.tiktok.com/ZSeKmhDyT/

Makeup Videos: Makeup tutorials are not only taking over Tiktok but they can be found on other social media platforms as well, with insane followers and subscribers! If you have the knack to create unique looks with makeup, try your hand at this!

https://vm.tiktok.com/ZSeKmxt1V/

These are just examples of the kind of videos that get viral on Tiktok. If you have skills similar to the videos mentioned above, or if you have any other skill for that matter, get on Tiktok, make a video, and get famous!

Tiktok Video Caption

Once you have created an engaging Tiktok video, the next part is to write an attractive caption for it.

1. Best Practices to Write Attractive Tiktok Captions

Here are some tips to help your videos go viral due to the captions:

Quotes: A caption can be any line that describes the video or a quote just to grab attention. You can use famous quotes or a dialogue that’s trending to make your caption attractive.

Hashtags: You can also use viral hashtags in your captions to make your video appear on the FYP or if someone searches for that particular hashtag. Another tip is to use generic hashtags alongside the viral ones, like #Art #Funny #Asmr, etc.

Mentions: Mentioning famous Tiktok accounts in your caption can also make people watch your video.

Emojis: Using emojis in the caption is a good idea to grab attention and make it worth reading.

We’re done with how to make watch-worthy Tiktok videos and add engaging captions. But did you know that the video cover also plays an essential role in getting more views?

Tiktok Video Cover

Like influencers use catchy thumbnails for their YouTube videos; similarly, TikTok videos also have video covers. So, what should one do to make an attractive TikTok cover?

1. Requirements for TikTok Video Cover

A thumbnail or video cover is a crucial deciding factor whether to click and watch a TikTok video or not. Therefore, when choosing a cover for your video, make sure it:

• Accurately portrays the content
• Creates excitement among the audience
• Catches their attention

If you succeed in doing these 3 things, the audience will be definitely compelled to click on your video!

2. Best Practices to Make an Attractive TikTok Cover

If you want to create an attractive TikTok video cover, here’s what you need to do:

Include Text: A title text on the video cover explains the exact purpose of your video. This helps people decide whether they want to consume the content or not.

For example, if I come across a TikTok video with the title text that says, “5 Tips To Make Your Cat Love You,” I would probably not click on it because I’m not a cat person. However, people with cats would waste no time watching the same video.

Additionally, a title text can also create a sense of curiosity for the audience and compels them to click and see what happens next. For instance, a TikTok video titled “I Almost Died!” will create suspense, and people will definitely want to know what happened.

Use a Good Font Style: I always recommend using a clear, bold font style as it is easy to read. If you use an excessively curvy style or one that does not have clear letters, the audience might have difficulty reading it on the first attempt.

Also, staying consistent with a specific font style for your thumbnails helps you stand out. People will start recognizing your videos even before looking at the name.

So, choose your font wisely!

Use Pleasant-Looking Contrast: Here, we are referring to the background color and the font color. Make sure they complement each other! If you’re using a light background, make sure the title text font is dark and vice versa.

Add Few Objects Only: Make sure your TikTok video cover does not have too many objects in it. Stick to a simple text, an image, and a background. Adding an image, bold font style, bright background, and throwing in a couple of stickers may give a cluttered look. The trick is to keep it simple and neat.

With that sorted, let me show a few examples of TikTok video covers that successfully do the trick!

3. Best Examples for TikTok Video Cover

Here are some of the best examples of compelling TikTok video covers:

• If you’re looking for quick ways to earn some bucks, a TikTok video cover like this one is undoubtedly going to catch your eye and attention!

• Scrolling through cooking videos, you see this thumbnail for Magic Ice cream! I don’t know about you, but I sure want to know what this ice cream is all about!

• What’s this? What did they find out? Let’s watch the video and see!

• If you’re a mom, this thumbnail will definitely have you clicking the video!

• I don’t know if this tip will ever come in handy, but I’m very curious to know how this man survived a cougar!

See how these simple tricks help you create a compelling TikTok video cover?

Conclusion

If you’re using TikTok to market your products or services or to get fame, or just to jump on the bandwagon to go viral, then there are certain elements you need to consider for the best visual experience, like the content, caption, and thumbnail.

Once everything is on fleek, your TikTok video will definitely get more views. But, the key is to be consistent! It’s possible that you might not get the desired response in the initial few videos, but once you make it to the FYP and people start seeing you regularly, everything else will fall in place.

I hope this complete guide for TikTok elements will help you with your fame and success journey!

The Ultimate Blueprint for a Thriving TikTok Advertisement

The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.

Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

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