Beyond Fun: The Subtle Messages in Snapchat Emojis

Snapchat Emojis: the Real Meaning You May not Know

Ollie Mattison

Mar 27, 2024• Proven solutions

If you’re a Snapchat user, you will have spotted the emojis that appear in your friends list next to the names of your friends. These Snapchat emojis don’t simply remain the same forever, but instead change over the course of time, and the changes themselves are based on the way that you interact with your friend. Only you are able to see the emojis. The Snapchat emojis themselves include stars, hearts, faces and more.

• Part1: What do exactly the Snapchat emojis mean?
• Part2: How to change the streak emojis on Snapchat
• Part3: How to get a Bitmoji on Snapchat
• Part4: Why to use Snapchat emojis

Part 1: What do exactly the Snapchat emojis mean?

In this section, we will tell you all about the different emojis on Snapchat. If you’ve been wondering what the Snap emoji meanings actually are, read on. A Gold Star next to someone’s name means they have replaced your snaps during the past 24 hours. A Yellow Star means you are #1 best friends with one another. You will send your largest amount of snaps to them and vice versa.

A Red Heart snap emoji is used to say that you have been #1 Bfs for a fortnight without interruption, whilst a Pink Heart Snapchat best friend emoji tells that that this has been the case for two months. If you see a baby emoji, this means you have only recently become friends with the person.

Have you seen a Face with Sunglasses? This means the person is B.Fs with one of your best friends and you send plenty of snaps to someone that they send many snaps to. A Grimacing Face tells you that your #1 is also their #1 friend and that the person you send the most snaps to is the same person they send the vast majority of their snaps to.

The Smirking Face shows that you are one of their B.Fs without this being reciprocated. In other words, they send you many snaps but you don’t return the favor. A Smiling Face means that you are good friends with someone but they aren’t quite your #1 B.F.

Part 2: How to change the streak emojis on Snapchat

If you’re not happy with the emojis that you are seeing or you feel that they are not accurate for the person in question, don’t worry – these can easily be changed. You can switch the emojis by taking the following steps.

• Open Snapchat and swipe down
• Tap Settings
• Tap Manage Preferences
• Tap Friend Emojis
• Tap the icon that you want to change
• Tap the emoji that you wish to use

Part 3: How to get a Bitmoji on Snapchat

Snapchat purchased Bitmoji creator Bitstrips in 2016 in an attempt to capitalise on the popularity of emojis. It is now possible to link your Bitmoji account to your Snapchat one, and it only takes a few moments to connect the two. By doing so, you can enjoy greater customisation options and enhance the experience of using Snapchat.

Take these steps if you wish to get a personal Bitmoji on Snapchat.

1. Open your Snapchat settings

Swipe down on your home screen, tapping the gear icon located in the top right-hand corner of your screen.

You can find this in the ‘My Account’ section. Those that have already registered with Bitmoji will be able to link their account in the next step, but if you haven’t, you will need to set up a new Bitmoji account.

2. Agree and connect

You will now be able to link your Bitmoji account up to your Snapchat account. This means you can easily share your very own Bitmoji character with your followers on Snapchat and make the experience of using the service even more fun and personal to you.

3. Send Snaps using your new Bitmoji character

Everything is set up for you to make the most of linking Bitmoji to Snapchat. Your Bitmoji is now stored in your regular emoji tab and can be seen under the icon which resembles a face.

Part 4: Why to use Snapchat emojis

There are many great reasons for using Snapchat. The platform first appeared way back in September and has attracted millions upon millions of users since then. Snapchat may be strongly associated with teenagers, but it is used by adults of all ages. When you use Snapchat, the content you share is more direct and personal and is only seen by the people you want to see it, for ten seconds only. Snapchat is great for privacy, and if anyone attempts to take a screenshot of your content you will be notified.

Another reason so many people use Snapchat is that there are no complex settings to leave you confused. It also simplifies the video calling process and makes it much less complicated than other video communication platforms. Snapchat has also become a major marketing tool for businesses around the world, allowing them to connect with and promote their services to a wider range of tech-loving users.

You may also like: Add Emojis to Videos on YouTube/Facebook/Snapchat [Step by Step Guide] >>

Conclusion

More and more people are using Bitmoji to change the emojis on Snapchat. When you use Bitmoji to change your Snap emojis, you can make an excellent statement about yourself. Snapchat brings friends closer together, and it’s said that the platform had more daily users than Twitter in 2016. The creators of Snapchat actually failed 34 projects before their innovation became a success, which shows that perseverance can pay off. Why not change your Snapchat emojis today?

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you’re a Snapchat user, you will have spotted the emojis that appear in your friends list next to the names of your friends. These Snapchat emojis don’t simply remain the same forever, but instead change over the course of time, and the changes themselves are based on the way that you interact with your friend. Only you are able to see the emojis. The Snapchat emojis themselves include stars, hearts, faces and more.

• Part1: What do exactly the Snapchat emojis mean?
• Part2: How to change the streak emojis on Snapchat
• Part3: How to get a Bitmoji on Snapchat
• Part4: Why to use Snapchat emojis

Part 1: What do exactly the Snapchat emojis mean?

In this section, we will tell you all about the different emojis on Snapchat. If you’ve been wondering what the Snap emoji meanings actually are, read on. A Gold Star next to someone’s name means they have replaced your snaps during the past 24 hours. A Yellow Star means you are #1 best friends with one another. You will send your largest amount of snaps to them and vice versa.

A Red Heart snap emoji is used to say that you have been #1 Bfs for a fortnight without interruption, whilst a Pink Heart Snapchat best friend emoji tells that that this has been the case for two months. If you see a baby emoji, this means you have only recently become friends with the person.

Have you seen a Face with Sunglasses? This means the person is B.Fs with one of your best friends and you send plenty of snaps to someone that they send many snaps to. A Grimacing Face tells you that your #1 is also their #1 friend and that the person you send the most snaps to is the same person they send the vast majority of their snaps to.

The Smirking Face shows that you are one of their B.Fs without this being reciprocated. In other words, they send you many snaps but you don’t return the favor. A Smiling Face means that you are good friends with someone but they aren’t quite your #1 B.F.

Part 2: How to change the streak emojis on Snapchat

If you’re not happy with the emojis that you are seeing or you feel that they are not accurate for the person in question, don’t worry – these can easily be changed. You can switch the emojis by taking the following steps.

• Open Snapchat and swipe down
• Tap Settings
• Tap Manage Preferences
• Tap Friend Emojis
• Tap the icon that you want to change
• Tap the emoji that you wish to use

Part 3: How to get a Bitmoji on Snapchat

Snapchat purchased Bitmoji creator Bitstrips in 2016 in an attempt to capitalise on the popularity of emojis. It is now possible to link your Bitmoji account to your Snapchat one, and it only takes a few moments to connect the two. By doing so, you can enjoy greater customisation options and enhance the experience of using Snapchat.

Take these steps if you wish to get a personal Bitmoji on Snapchat.

1. Open your Snapchat settings

Swipe down on your home screen, tapping the gear icon located in the top right-hand corner of your screen.

You can find this in the ‘My Account’ section. Those that have already registered with Bitmoji will be able to link their account in the next step, but if you haven’t, you will need to set up a new Bitmoji account.

2. Agree and connect

You will now be able to link your Bitmoji account up to your Snapchat account. This means you can easily share your very own Bitmoji character with your followers on Snapchat and make the experience of using the service even more fun and personal to you.

3. Send Snaps using your new Bitmoji character

Everything is set up for you to make the most of linking Bitmoji to Snapchat. Your Bitmoji is now stored in your regular emoji tab and can be seen under the icon which resembles a face.

Part 4: Why to use Snapchat emojis

There are many great reasons for using Snapchat. The platform first appeared way back in September and has attracted millions upon millions of users since then. Snapchat may be strongly associated with teenagers, but it is used by adults of all ages. When you use Snapchat, the content you share is more direct and personal and is only seen by the people you want to see it, for ten seconds only. Snapchat is great for privacy, and if anyone attempts to take a screenshot of your content you will be notified.

Another reason so many people use Snapchat is that there are no complex settings to leave you confused. It also simplifies the video calling process and makes it much less complicated than other video communication platforms. Snapchat has also become a major marketing tool for businesses around the world, allowing them to connect with and promote their services to a wider range of tech-loving users.

You may also like: Add Emojis to Videos on YouTube/Facebook/Snapchat [Step by Step Guide] >>

Conclusion

More and more people are using Bitmoji to change the emojis on Snapchat. When you use Bitmoji to change your Snap emojis, you can make an excellent statement about yourself. Snapchat brings friends closer together, and it’s said that the platform had more daily users than Twitter in 2016. The creators of Snapchat actually failed 34 projects before their innovation became a success, which shows that perseverance can pay off. Why not change your Snapchat emojis today?

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you’re a Snapchat user, you will have spotted the emojis that appear in your friends list next to the names of your friends. These Snapchat emojis don’t simply remain the same forever, but instead change over the course of time, and the changes themselves are based on the way that you interact with your friend. Only you are able to see the emojis. The Snapchat emojis themselves include stars, hearts, faces and more.

• Part1: What do exactly the Snapchat emojis mean?
• Part2: How to change the streak emojis on Snapchat
• Part3: How to get a Bitmoji on Snapchat
• Part4: Why to use Snapchat emojis

Part 1: What do exactly the Snapchat emojis mean?

In this section, we will tell you all about the different emojis on Snapchat. If you’ve been wondering what the Snap emoji meanings actually are, read on. A Gold Star next to someone’s name means they have replaced your snaps during the past 24 hours. A Yellow Star means you are #1 best friends with one another. You will send your largest amount of snaps to them and vice versa.

A Red Heart snap emoji is used to say that you have been #1 Bfs for a fortnight without interruption, whilst a Pink Heart Snapchat best friend emoji tells that that this has been the case for two months. If you see a baby emoji, this means you have only recently become friends with the person.

Have you seen a Face with Sunglasses? This means the person is B.Fs with one of your best friends and you send plenty of snaps to someone that they send many snaps to. A Grimacing Face tells you that your #1 is also their #1 friend and that the person you send the most snaps to is the same person they send the vast majority of their snaps to.

The Smirking Face shows that you are one of their B.Fs without this being reciprocated. In other words, they send you many snaps but you don’t return the favor. A Smiling Face means that you are good friends with someone but they aren’t quite your #1 B.F.

Part 2: How to change the streak emojis on Snapchat

If you’re not happy with the emojis that you are seeing or you feel that they are not accurate for the person in question, don’t worry – these can easily be changed. You can switch the emojis by taking the following steps.

• Open Snapchat and swipe down
• Tap Settings
• Tap Manage Preferences
• Tap Friend Emojis
• Tap the icon that you want to change
• Tap the emoji that you wish to use

Part 3: How to get a Bitmoji on Snapchat

Snapchat purchased Bitmoji creator Bitstrips in 2016 in an attempt to capitalise on the popularity of emojis. It is now possible to link your Bitmoji account to your Snapchat one, and it only takes a few moments to connect the two. By doing so, you can enjoy greater customisation options and enhance the experience of using Snapchat.

Take these steps if you wish to get a personal Bitmoji on Snapchat.

1. Open your Snapchat settings

Swipe down on your home screen, tapping the gear icon located in the top right-hand corner of your screen.

You can find this in the ‘My Account’ section. Those that have already registered with Bitmoji will be able to link their account in the next step, but if you haven’t, you will need to set up a new Bitmoji account.

2. Agree and connect

You will now be able to link your Bitmoji account up to your Snapchat account. This means you can easily share your very own Bitmoji character with your followers on Snapchat and make the experience of using the service even more fun and personal to you.

3. Send Snaps using your new Bitmoji character

Everything is set up for you to make the most of linking Bitmoji to Snapchat. Your Bitmoji is now stored in your regular emoji tab and can be seen under the icon which resembles a face.

Part 4: Why to use Snapchat emojis

There are many great reasons for using Snapchat. The platform first appeared way back in September and has attracted millions upon millions of users since then. Snapchat may be strongly associated with teenagers, but it is used by adults of all ages. When you use Snapchat, the content you share is more direct and personal and is only seen by the people you want to see it, for ten seconds only. Snapchat is great for privacy, and if anyone attempts to take a screenshot of your content you will be notified.

Another reason so many people use Snapchat is that there are no complex settings to leave you confused. It also simplifies the video calling process and makes it much less complicated than other video communication platforms. Snapchat has also become a major marketing tool for businesses around the world, allowing them to connect with and promote their services to a wider range of tech-loving users.

You may also like: Add Emojis to Videos on YouTube/Facebook/Snapchat [Step by Step Guide] >>

Conclusion

More and more people are using Bitmoji to change the emojis on Snapchat. When you use Bitmoji to change your Snap emojis, you can make an excellent statement about yourself. Snapchat brings friends closer together, and it’s said that the platform had more daily users than Twitter in 2016. The creators of Snapchat actually failed 34 projects before their innovation became a success, which shows that perseverance can pay off. Why not change your Snapchat emojis today?

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you’re a Snapchat user, you will have spotted the emojis that appear in your friends list next to the names of your friends. These Snapchat emojis don’t simply remain the same forever, but instead change over the course of time, and the changes themselves are based on the way that you interact with your friend. Only you are able to see the emojis. The Snapchat emojis themselves include stars, hearts, faces and more.

• Part1: What do exactly the Snapchat emojis mean?
• Part2: How to change the streak emojis on Snapchat
• Part3: How to get a Bitmoji on Snapchat
• Part4: Why to use Snapchat emojis

Part 1: What do exactly the Snapchat emojis mean?

In this section, we will tell you all about the different emojis on Snapchat. If you’ve been wondering what the Snap emoji meanings actually are, read on. A Gold Star next to someone’s name means they have replaced your snaps during the past 24 hours. A Yellow Star means you are #1 best friends with one another. You will send your largest amount of snaps to them and vice versa.

A Red Heart snap emoji is used to say that you have been #1 Bfs for a fortnight without interruption, whilst a Pink Heart Snapchat best friend emoji tells that that this has been the case for two months. If you see a baby emoji, this means you have only recently become friends with the person.

Have you seen a Face with Sunglasses? This means the person is B.Fs with one of your best friends and you send plenty of snaps to someone that they send many snaps to. A Grimacing Face tells you that your #1 is also their #1 friend and that the person you send the most snaps to is the same person they send the vast majority of their snaps to.

The Smirking Face shows that you are one of their B.Fs without this being reciprocated. In other words, they send you many snaps but you don’t return the favor. A Smiling Face means that you are good friends with someone but they aren’t quite your #1 B.F.

Part 2: How to change the streak emojis on Snapchat

If you’re not happy with the emojis that you are seeing or you feel that they are not accurate for the person in question, don’t worry – these can easily be changed. You can switch the emojis by taking the following steps.

• Open Snapchat and swipe down
• Tap Settings
• Tap Manage Preferences
• Tap Friend Emojis
• Tap the icon that you want to change
• Tap the emoji that you wish to use

Part 3: How to get a Bitmoji on Snapchat

Snapchat purchased Bitmoji creator Bitstrips in 2016 in an attempt to capitalise on the popularity of emojis. It is now possible to link your Bitmoji account to your Snapchat one, and it only takes a few moments to connect the two. By doing so, you can enjoy greater customisation options and enhance the experience of using Snapchat.

Take these steps if you wish to get a personal Bitmoji on Snapchat.

1. Open your Snapchat settings

Swipe down on your home screen, tapping the gear icon located in the top right-hand corner of your screen.

You can find this in the ‘My Account’ section. Those that have already registered with Bitmoji will be able to link their account in the next step, but if you haven’t, you will need to set up a new Bitmoji account.

2. Agree and connect

You will now be able to link your Bitmoji account up to your Snapchat account. This means you can easily share your very own Bitmoji character with your followers on Snapchat and make the experience of using the service even more fun and personal to you.

3. Send Snaps using your new Bitmoji character

Everything is set up for you to make the most of linking Bitmoji to Snapchat. Your Bitmoji is now stored in your regular emoji tab and can be seen under the icon which resembles a face.

Part 4: Why to use Snapchat emojis

There are many great reasons for using Snapchat. The platform first appeared way back in September and has attracted millions upon millions of users since then. Snapchat may be strongly associated with teenagers, but it is used by adults of all ages. When you use Snapchat, the content you share is more direct and personal and is only seen by the people you want to see it, for ten seconds only. Snapchat is great for privacy, and if anyone attempts to take a screenshot of your content you will be notified.

Another reason so many people use Snapchat is that there are no complex settings to leave you confused. It also simplifies the video calling process and makes it much less complicated than other video communication platforms. Snapchat has also become a major marketing tool for businesses around the world, allowing them to connect with and promote their services to a wider range of tech-loving users.

You may also like: Add Emojis to Videos on YouTube/Facebook/Snapchat [Step by Step Guide] >>

Conclusion

More and more people are using Bitmoji to change the emojis on Snapchat. When you use Bitmoji to change your Snap emojis, you can make an excellent statement about yourself. Snapchat brings friends closer together, and it’s said that the platform had more daily users than Twitter in 2016. The creators of Snapchat actually failed 34 projects before their innovation became a success, which shows that perseverance can pay off. Why not change your Snapchat emojis today?

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Igniting Interest with Innovative Snap Ad Designs and Tactics

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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